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Why Social Media Is BS

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Is social media really the future of marketing? Is the marketing power of social media exaggerated? Social media is not magic, and fundamental marketing strategies shouldn't be thrown out the window and replaced by new social media techniques.

Social media is a powerful tool, but it is still just one of the many gears that you need to make up your marketing machine.

Learn more: www.HubSpot.com/BS

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  • HubSpot always exceeds expectations. Social media is not a business marketing cure-all.
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  • Why do you differentiate between Social Media and blogging?? Blogging is a social medium, and should be part of a Social Media strategy (Social Media is more than just social networks)
    And how can you compare Social Media Marketing with SEO? SMM is how social media affects the Marketing (capital M) function. Marketing is customer care, and online research, and PR. SEO is just a tiny portion of Marketing?
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  • Love hearing it more publicly now that these are tools, not a religion! It is still creating one-on-one conversations and listening.
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  • Great presentation!.. well said ..
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Why Social Media Is BS

  1. 1. WHY<br />SOCIAL MEDIA<br />IS BULLSH*T<br />
  2. 2. (No, it doesn’t.)<br />
  3. 3. Social Media is Just One Piece<br />
  4. 4. Social Media is not magic.<br />Joining Facebook (or Twitter, or LinkedIn) will not revolutionize your company or your marketing.<br />
  5. 5. If you are BORING in real life,<br />you are stillboring in social media.<br />
  6. 6. If you think social media<br />will fix your business…<br />Get your nose<br />examined.<br />You’re not<br />smelling<br />the bullsh*t.<br />
  7. 7. You still need to:<br /> identify your audience.<br /> get them to notice you.<br /> create value for them.<br /> sell something to them.<br /> keep them happy.<br />None of this has changed.<br />
  8. 8. Social media<br />is just<br />ONE tool.<br />
  9. 9. There are MANY marketing tools.<br />Use them all together for the best results.<br />
  10. 10. Social media works best as part of a balanced inbound<br />marketing strategy.<br />
  11. 11. Your inbound marketing machinery needs all gears to work in harmony.<br />
  12. 12. 79% more<br />followers for companies<br />that combine a blog<br />with social media.<br />Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh<br />
  13. 13. 97% more links<br />(for better rankings)<br />for companies<br />that combineSEO<br />with social media.<br />Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI<br />
  14. 14. Social Media + Leads = Success<br />Social media contacts are part of your marketing reach.<br />
  15. 15. Social Media<br />+ Blogging / Publishing<br />+ Search Optimization<br />+ Lead Generation<br />+ Closed Loop Analysis<br />= Inbound Marketing Success<br />
  16. 16. Next step?<br />Learn how to integrate social media into your marketing:<br />www.HubSpot.com/BS<br />
  17. 17. www.HubSpot.com<br />We like social media.<br />But we LOVE inbound marketing.<br />Presentation created by Mike Volpe<br />VP Marketing at HubSpot<br />Twitter: @mvolpe<br />

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