Unleash the innovation potential of your organisation! How? By experiencing what it's like to innovate like a startup for a day. Your team learns, using a serious game, how to get from idea to new business model in a single day.

2. Startup
Startup. The phrase is “hot”…….. The Lean Startup is “hot”………
But what is it? Why is there so much attention for it?
And why is this so applicable to existing organisations?

3. Startup
What is “it”? It’s quite simple really:
A Startup is team that searches for a working business
model. A team that transforms an idea into a new product
or a new service and involves (learns from) the end user
(customer) in each step of the way.

4. Startup
What are the most important features of a
Startup team?
• Consists of a maximum of 5 members
• Is multidisciplinary by nature and has a good
mix of personalities
• They have their own small but certain budget
• Each and everyone is responsible for
“everything”

5. Startup
What makes successful Startups successful?
• They transform their idea into a minimum
viable product as fast as possible.
• They visualise. They don’t produce big
planning documents.
• They immediately get in contact with their
customers
• They listen and learn…..
• They continuously learn using experiments
and create real value for their customers
• And do this as agile and lean as possible….

6. Startup
Why is there so much attention for this?
• Because we all see and feel that we should be
working differently!
• And because it works.

7. Startup
Especially existing organisations have to learn
work in a different way.
And this is where the Lean Startup way of
working can really help.
We call this; innovation like in 2020.

8. Startup
But how can you start doing this tomorrow?
First we’ll sketch who you, as a Startup team,
have to deal with….

10. The investor
The internal or
external financer.
The one that
gives the team
the small but
certain budget…

11. The coach
The internal or
external advisor
or consultant,
who helps and
guides the team
with their
innovation
proces
The investor

12. The coach
The investor
The Trendwatcher
the internal or
external advisor or
consultant who
shows the team
the current trends
in the world.

13. The coach
The investor
The
Trendwatcher
The Customer
… for whom you’re
actually doing ‘it’. The one
you want to involve in the
creation of your new
product or service…

14. The Customer
The coach
The investor
The
Trendwatcher
The Panel
The (internal) management team or external
investors you need to convince to invest in your
Startup.

15. The Customer
The coach
The investor
The
Trendwatcher
The Panel

16. What do you have to do?
Who expects what from us? What do we have to
create?

17. The investor
The investor: how do you get the first small
budget?
You’ll need a properly defined idea and a sort of
point on the horizon… a vision…

18. The Customer
Customers: How to involve them?
You will need to have thought out your idea. You
need to be able to explain the value proposition.
You’ll also need to define experiments to
validate the assumptions you’ve made about
your customer.

19. The Panel
Convince
investors and
management to
invest in your
Startup?
You'll need to
have a very good
"pitch"! You’ll
need to be able
to explain your
vision, value
proposition, and
show them that
you’ve already
had some succes
with customers.
And last but not
least; show them
that it's not a
hobby. That there
are good signs of
(a first) business
model.

20. The coach
The
Trendwatcher
Do you have to do all that by yourselves as a
team?
No. The coach and the trendwatcher will help
you. They will help you to define and visualise
your value proposition and which steps to take
to get to a business model. They will also help
you define the market, customer segments and
to identify trends in the market

21. Innoveren like a Startup
Is there a difference between a Startup or innovating
within an existing organisation?
No. The stakeholders involved are almost identical. The
difference is that the stakeholders for a regular startup are
external, and those for the team are internal. The "game" is
the same. The things you need to create are the same.
Just start doing!

22. Innoveren als een Startup
Is it simple?
No. But you can learn it by doing. By actually starting. Step
by step using a practical innovation method. You can learn
to do it very quickly by doing with proper coaching.
This is why we developed a serious game. To experience
how to innovate like a startup.
'A Day in the Life of a Startup'.
In a single day, teams from your company will transform
their ideas into business models. They will use and learn
"lean" and practical innovation tools and techniques.
And at the end of the day, the team will be the one giving
a pitch!

23. http://dayinthelife.doon.nu/index_en.html