The document discusses 5 ways to engage clients in their finances through accurate and accessible financial data. It recommends reviewing data accuracy and timeliness, understanding a client's full set of available data and how to supplement any gaps, increasing data accessibility through education and software, determining key metrics that matter for a client's business through questions, and producing valuable and accurate reporting to engage clients. The document provides examples and recommendations for each of these areas, such as automating data collection to reduce errors, identifying appropriate key performance indicators for a client's industry, and using interactive platforms to facilitate engaging conversations about dynamic financial data visualizations rather than static spreadsheets.

1. 5 Ways to Engage Your Clients
in Their Finances

2. #ClientEngagement
Yoseph West
Marketing Leader, Hubdoc

3. Madeline Reeves
Director of Business Development, Fathom
#ClientEngagement

4. Up-to-date financials are critical to
driving client engagement.
#ClientEngagement

5. 1. Review data accuracy and timeliness
2. Understand client’s full remit of data & supplement
3. Increasing data accessibility through education & software
4. Critical questions to determine Metrics That Matter
5. Producing valuable & accurate reporting to engage clients
#ClientEngagement
Agenda

6. Data Accuracy & Timeliness
#ClientEngagement

7. • Garbage in equates to garbage out
• Manually data entry opens up the opportunity for error
• Bad data leads to bad decision making
• Ask yourself: What am I doing to guarantee this data is
accurate?
Risks of Inaccurate Data
#ClientEngagement

8. • Weekly v Monthly v Quarterly v Annual
• Understanding how this fits with clients’ business
• Goal of becoming a forward-looking advisor
Reconciliation Cadence
#ClientEngagement

9. • Proactive vs. Reactive to client issue
• Recent data is more relevant than historical data
• More agility as an advisor to add value
• Better and more immediate visibility into business results
Benefits of Real-Time Financials
#ClientEngagement

10. Understanding Available
Client Data & Its Gaps
#ClientEngagement

11. • Ask clients about their systems + data they track
• Develop an understanding of how that data that
correlates to their critical business questions
• If key data is missing, step in to suggest solutions
Understanding client’s data remit
#ClientEngagement

12. 1. Bank feed
2. Bank statements
3. Receipts & invoices (digital and paper)
Potential Data Sources
#ClientEngagement

13. • Length of historical data pull
• Reliability of transactions
• Solving for these challenges
Bank feed
#ClientEngagement

14. • Monthly reconciliation
• Method of retrieval
• Cheques, deposit slips, etc.
Bank Statements
#ClientEngagement

15. • Paper vs. Digital
• Building systems for retrieval
• Reduction of dependence on the client
Receipts & Invoices
#ClientEngagement

16. • Reduce the risk of manual error through automation
• Automation focuses you on analysis vs. collection
• Availability of the data enables you to engage with clients
and give valuable business advice
Automating data collection
#ClientEngagement

17. Hubdoc Demonstration
#ClientEngagement

18. Increasing Data Accessibility
#ClientEngagement

19. • Clients want leadership & guidance
• Spend as much time explaining the Why as the What
• Educating clients is a valuable opportunity to
highlight your areas of expertise
Client Education to Engagement
#ClientEngagement

20. • Data helps you *know* a clients’ business
• Being proactive through data creates value for clients
• Increases trust and positions you as an advisor
Grow Relationships Through Data
#ClientEngagement

21. • Identify data that needs to be monitored and
measured by asking your client open ended questions
• Develop Key Performance Indicators (KPIs) for each
of their business areas and concerns
• Get to know appropriate KPIs for your client’s
industry
Measuring What Matters
#ClientEngagement

22. Producing Reports to Drive
Client Engagement
#ClientEngagement

23. • Identifying reporting templates for client’s industry
• Determining the reporting cadence for your clients
• Be creative about how you deliver reporting insights
Developing Valuable Reporting
#ClientEngagement

24. • The days of the static spreadsheet are over
• Clients want to see and interact with their data
• Don’t waste time manually preparing client reporting
• Interactive platforms can help facilitate engaging and
valuable conversations with clients do
Static Data to Dynamic Visuals
#ClientEngagement

25. Demonstration
#ClientEngagement

26. Thank You + Q & A
Madeline Reeves
madeline.reeves@fathomhq.com
@madelinekreeves
Yoseph West
yoseph@hubdoc.com
@ycwest
#ClientEngagement