Euro ia prague 2011 Hubert Anyzewski

The Secrets of Aeropolis – Europe’s ﬁrst 3D
educational game that offers an assessment of
the player’s possible career development

środa, 28 września 2011

Hubert Anyżewski
Partner at UseLab - UX Agency
based in Warsaw / Poland.

UX Practitioner for 8 years
Coach, University Speaker
Social Psychology graduate

Lead UX Projects
for:


1. We’re looking for
innovative education
tools.
2. We have EU Funds

Polish Ministry of
Education


Great - we’re good at UX,
quite good at technology
and we love games.

Let’s create a 3d game!


Idea
We won’t say you’re gonna be a doctor, but we will tell you:
- are you able to work as... (predispositions)
- do want to work as (declarative preferences)
J.L. Holland Theory

Some facts
18 months - Designers,
Developers & Scientists

3h of game-play

Production budget: 200k euro

www.talentgame.pl


We have never designed a full 3d game

Nobody (in Europe) ever tried to use
games in career diagnosis.

Is it possible to use our web/
mobile UX Design experience in
education games ?


#1 User mindset - always learn about their needs
and expectations.


...focus groups,workshops, individual interviews...


We’re designing for
kids ...


... and teenagers.


„ it’s boring, let’s play „ don’t you see I’m adult”
something else”

colorful and speciﬁc graphic realistic environment

kids don’t get the deep 3d graphic real problems to solve
(shadows and brushes )
adult language
engagement interaction
self independent/rebel
trend’s believer
suspicious

7+ 12+ 16+

Character archetypes (7-13 years old)


#2 UX vs science - we created brand new psychological model


New model of diagnosis tools...

vs



vs

No, It’s boring.....



vs

No, It’s boring..... Yes, We want it like this....


Transformation:

21 interactive points of diagnosis

Methodology:

✓ Game experience evaluates participants' cognitive abilities:
• memory
• concentration
• linguistic skills
• analytical thinking and social skills
• empathy
• social etiquette
• behavioral norm recognition

✓ Psychometric process
- focus groups/workshops (N=60)
- standardization research (N=200)
- normalization research (N=1000)

GAME PLAY + DIAGNOSIS TOOLS = 2 KINDS OF REPORTS

Project limitations

Sky is the limit.... Oh really?


Methodology Playability for
&Science different groups

Technology


Can’t be on-line (#%^&@!!)

Must be educational (#%^&@!!)

Fairy-tales or realistic graphics?

2D or 3d graphics?

Concept design is essential


Autorskie (3 iteracje) podejście do koncept artów z rysownikiem

Concept design is essential


Nowa fabuła pisana z scenarzystą


#3 2d Interface design is quite similar to web

Header & Footer Variables Buttons
Untitled Button Button Button Button

Canvas 1 Button Button Button Button
Title: Untitled | Creator: Wies!aw Kotecki | Modiﬁed: Thu Sep 22 2011 | Page 1/2

Button Button Button Button
Boxes Labels & Notes
Button Button Cancel OK
1.0 1.0.0
1.0 1.0 1.0
1.0.0.0
1.0 1.0 1.0 1.0
1.0.0.0 Switches
Label Label ON OFF ON OFF ON OFF

1.0 1.0 1.1.1
1.1.1 ON OFF ON OFF ON OFF
1. Label 1. Label
1. Label
1. Label

Segmented Controls
Button Button Button Button Button Button Button Button

This is a speech This is a speech
bubble callout. bubble callout.
Click to edit. Click to edit.
Sliders and Spinners

Sticky
Sticky
Sticky StickySticky
Sticky
Notesnote note NotesNotes Notes

888
Arrows Headings & Note Blocks

1. Section Heading
Path Controls, Action Menus, Grippies, etc.
1. Section Heading
Folder name


UX issues - designing process

designing general idea and ﬂow


UX issues - trends vs. primary action

or ?

decision :)


#4 Interaction design - playability vs
usability


UX issues - interaction design


#5 Always be testing (and researching)

http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg

.... never ending testing


Some good advices in gaming UX process
#1 Find players mindset

#2 Be patient but very concrete with science folks
#3 You can use classic IA tools while working on the gameplay
#4 Prototype and test (but with different focus)
#5 Interaction design is essential (and much
more sophisticated than in web)
#6 Playability is often more important than usability
#7 Remember about gaming standards

#8 Think twice before starting such a project ...

#9 If so, be brave, or contact us :)

http://www.ﬂickr.com/photos/19638298@N00/143127498/sizes/z/

Feel free to contact me,
(or just invite for czech beer tonight :)
Hubert Anyżewski
hubert.anyzewski@uselab.pl
tel. 505 185 929
@anyzewski
www.uselab.pl


Euro ia prague 2011 Hubert Anyzewski

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