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Analyti
Amplifi
Beacon
Banque
Blackou
Back Li
Back D
Buffet
Circle S
Colloqu
Covers
CMP
Drayag
Double
Deposi
Delega
Data Pr
DMC
Confere
Concier
Americ
A la Ca
Air Wal
Event Glossary:
246
Event Industry
Terms
Event Planners
Must Know

2. A
B
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Introduction
Event Technology
Event Production
Event Management
Post Event
Miscellaneous
Author Bio
About Hubilo
Table of Content
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3. Has it ever happened to you that you decide to walk into a meeting or a conference
with utmost confidence and as soon as the client throws some jargons like RFP or
ETD related to the event you go blank?
One of you may have faced a similar situation in the early phase of the event planning
and management career.
Event planning is a heavily complex task with multiple activities being carried out
across all facets of the said event. As a seasoned professional in the field, it is neces-
sary for planners to get down with the event planning lingo.
Whether you’re a conference planner or an exhibition expert you must update your-
self on the modern phrases.
There is a whole ton of vocabulary, dictionary, acronyms, and jargons that event pro-
fessionals throw around. Get familiar with these words & renew your confidence!
From the latest trends in the industry to the basics, here is a comprehensive list of
must-know event planning jargons for event professionals:
Introduction
01

4. Event
Technology
AI Amplifier
Analytics
AR
AI
Artificial Intelligence (AI) stands for an area of computer science that develops
intelligent machines that work and act like humans. AI in the context of events is
used in a lot of areas including event chatbots, AI robot speakers, etc.
Amplifier
Amplifiers are devices that increase the amplitude of electrical signals usually for
sound production. Amplifiers combined with loud speakers are used to project
sound for speakers, AV presentations, event announcements, etc. during the
event.
Analytics
Analytics is quantifiable data to measure the success/failure of various online
aspects of an event including event registration, event website, email campaigns,
social media campaigns, etc.
AR
Augmented Reality (AR) is a form of technology wherein a person’s real view of the
world is superimposed by computer generated imagery, an alternate reality, in
simpler words. AR technology is used to build a range of event experiences for
attendee engagement.
Attendee Relationship Management
Attendee relationship management software helps event managers to simplify
management of attendee contacts in order to network and nurture attendee
relations in order to gain loyal attendees.
Audio Mixers
Audio mixers are devices with the primary purpose of combining, mixing and man-
aging audio. These are used in AV production for events.
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AV
AV i.e. Audio visual refers to all arrangements and equipment with audio and visual
components that are used at various stages during the event for purposes such
as speaker presentations, video presentations, announcements, event video, etc.
Beacons
Beacons are wireless devices that capture attendee data with the use of Blue-
tooth. These are generally used for attendee management as well as attendee
tracking.
Central Reservation System
Central reservation system is software that is primarily used to manage venue and
accommodation booking. It contains data including availability, rates, related ser-
vices etc. pertaining to said venue.
Customer Relationship Management
Customer Relationship Management (CRM) software help event professionals
maintain a database of shared contacts and manage communications with them.
This includes attendee contacts, client details, event team data, etc.
Data Protection
Data protection refers to the security measures taken by event planners in order to
protect attendee data collected at various stages of an event.
Duplex Outlet
Duplex outlet is an outlet which provides connection for two plugs at a time.
Event App
Mobile event apps are smart apps built entirely around the event with features
such as event scheduling, event networking, speaker listing, sponsor listing, etc.
Event Management Software
Event management software is a tech suite that helps planners manage the entire
online aspect of the event including event registration, building event website,
event app, event registrations and ticketing, etc.
Event Planning Software
Event planning software help professionals manage multiple event planning tasks
such as team management, budgeting, creation of event plan etc. digitally.
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Event Registration Software
Event registration software helps event planners set up and manage their online
registration and ticketing including creation of registration form, tickets, manage
invoice, registration notifications, etc.
Event Website
Event website is an online portal for events which is an initial point of contact with
their attendees and includes information such as event schedule, link to event reg-
istration and other important event information.
Floor Port
Floor port is an electrical port built in the floor containing telephone, electric and
other utility outlets.
Front Screen Projection
Front screen projection is an AV technique where an image is projected on the
front of the screen.
GDPR
General Data Protection Regulations (GDPR) is a data security regulation imple-
mented for any event professional handling the data of EU citizens in 2018.
HDMI
High Definition Multimedia Interface (HDMI) is an AV interface which supports the
connection between devices such as a cable box and a high definition display
device such as a projector through an HDMI cable. It is also used for devices like
mixers, Blu-ray player, etc.
Lapel Microphone/ Lavaliere Microphone/Pendant Microphone
A Lapel Microphone is a small microphone that can be attached to the lapel of the
speaker or the presenter to allow movement.
LCD
Liquid Crystal Display is a display technology that allows much thinner displays of
videos and images. LCD screens are used across the event venue for displays.
Lead Management Software
Lead Management Software for events help planners facilitate a lead management
system for their exhibitors that helps in the process of tracking and managing
leads as well as track booth staff performance in terms of lead generation.
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LED
LED stands for ‘Light Emitting Diode.’ It is a type of lighting technology that is ap-
plied in a range of devices including ambient lighting and display screens.
Live Stream
Live streaming is transmitting live coverage of an event over the internet. Events
can gain great traction by live streaming over social media such as Facebook and
Instagram.
Metric Converter
Metric converter is a tool that allows event planners to convert non metric mea-
surements into metric units. This makes it easy for them to measure room capacity
for the event venue.
Networking Platform
An event networking platform is an exclusive online platform for an event in the
form of a web app or a mobile app that allows attendees to connect and interact
with fellow attendees.
On-site Check-in App
On-site check-in apps are web or mobile apps that help event professionals easily
check-in their attendees usually through a QR code or through manual entry,
making attendee management easier.
Overhead Projector
Overhead projector is a device that projects a large image of any transparency
placed on it over a wall or a screen placed below. It is mostly used for presenta-
tions at an event.
PA System
A Public Address (PA) system is a combination of microphones, amplifiers and
loudspeakers set up around an event venue which is used for important announce-
ments.
Quad Box
Quad box is a box with four electrical outlets.
Standing Microphone
Standing microphones are microphones that are mounted on adjustable stands
and are intended to remain at the same place throughout the presentation.
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8. Social Wall
Social Wall is a digital wall that displays live posts from the social media channel
which is linked to it such as Twitter, Instagram, Facebook, etc.
Teleconference
A conference carried out virtually through phone.
Teleprompter
A device that projects moving text. Speakers and presenters can use it for their
sessions in events.
Video Conferencing
A virtual conference carried out through video and broadcast to multiple locations
using video conferencing tools.
Virtual Trade Show
A tradeshow that is hosted online and broadcasted over the internet.
VR
Virtual reality is an alternate form of reality created digitally. VR technology is used
in events for attendee engagement.
Wearable technology
Wearable technology includes tech devices based on ‘Near Field Communication’
or ‘radio field identification.’ Information can be transmitted through radio waves
using wearable technology. This is used for digital payments, check-ins, event
security etc.
Webcast
A webcast is a virtual session that is transmitted to multiple locations through the
internet.
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87% of event creators plan to use augmented reality (AR) in 2018.
88% plan to use virtual reality (VR). - Eventbrite
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9. Deposit Guarantee
Cartage
Agent
Across the board
Advanced Order
Agent
Amenities
Attrition rate
Banquet Event Order/ Function Sheet
Across the board is an inclusive pricing system where the quote provided by
vendors and suppliers includes all hidden costs and gratuities.
Advance order refers to ordering for supplies and equipment prior to the event.
Agent refers to the person managing the talent to be hired for an event.
Amenities refer to the additional facilities and features provided by an event venue.
Attrition rate is the measure of actual attendants at an event which is calculated by
dividing the total number of attendees registered for the event by the number of
no-shows. This is done mainly in case where contracts for event rooms have an
attrition clause in them.
Banquet Event Order or Function Sheet contains a detailed list of instructions for
the event venue regarding the timings and the logistical requirements based on
how things will be run at the event.
Bid document
A bid document is a proposal from potential vendor containing information regard-
ing services offered as well as estimated cost.
Event
Production
(venue, logistics, pre-event requirements, etc.)
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10. Call Brand
Cancellation clause
Cartage
Charter
Contingency Plan
Critical time plan
Day Delegate Rate
Cut-off date
Specific brand names apart from the house brand requested by the attendees
while ordering liquor.
Cancellation clause in the contract contains the specific instructions as to what is
to be done in the event of cancellation of the service.
Cartage refers to the cost of moving exhibits from one place to the other at a short
distance.
Charter refers to the rent or lease of a specific form of transportation to an organi-
zation.
Contingency plan refers to a backup plan created for crisis management prior to
the event.
Critical time plan or critical path is a detailed event plan to ensure smooth execu-
tion of an event. The plan contains details regarding the tasks to be completed, by
whom as well as the deadlines for the same.
Cut-off date is the date when a facility is supposed to release blocked rooms or
space.
Day Delegate Rate is the amount charged by the event venue per attendee for the
day. The charge can include meeting room hire, refreshments provided along with
meals.
Blackout dates
Blackout dates are the dates on which ticket bookings are unavailable, mostly due
to peak travel season or holidays.
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11. Double Booking
Double Time Labour
Drayage
Early bird registration
Flat Rate
Double booking is when two reservations are made for the same room or space for
the same day.
Double time labour refers to the overtime done by labour usually at a higher cost.
Drayage refers to an end-to-end service of supplies to an exhibition space includ-
ing transport of supplied to the space, removal of unnecessary supplies and boxes
during the event as well as loading the supplies on a carrier post event.
Early bird registration refers to advance registration prior to the actual registration
process whereby event access is often provided on lower rates.
Flat rate is one fixed rate for all kinds of rooms at the accommodation, also referred
to as ‘Run of House’ rates.
Destination Management Company (DMC)
Useful for off-site events, destination management companies are private firms
that assist event planners in managing the execution of conferences, meetings,
exhibitions etc. at a particular destination.
Deposit
Deposit refers to the partial payment made to secure a certain product or service
such as the event venue, catering, etc.
Floor plan
Floor plan is the blueprint of an entire space including walls, doors, electrical out-
lets and other necessary amenities in the room.
Force Majeure Clause
Force Majeure Clause is part of a contract that limits one’s liabilities should any
contingency occurs due to unexpected circumstances.
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12. Guarantee
Guarantee is the definite amount to be paid for a set number of servings irrespec-
tive of consumption. This is usually paid in advance prior to the event.
Guarantee for Late Arrival
The term refers to the guarantee that a room shall not be handed over to someone
else in case of delayed arrival. Rooms are usually held with a credit card.
Guaranteed Reservation
Guaranteed reservation is where a guest is liable to pay if the rooms are not
cancelled by a certain deadline irrespective of whether or not they arrive.
Honorarium
Honorarium is the amount paid to a guest lecturer or a speaker.
Housing Bureau
Housing bureau is an external service that offers housing for an event. The service
is usually offered by a convention bureau.
Inclusive rates
Inclusive rates generally cover all costs including service fees, taxes and gratuitie.
Installation and Dismantle
Installation and Dismantle (I&D) refers to putting up and taking down a set up for
an event.
Lead time
The time between initial inquiry at the venue where the event is to be set up and
the actual date of the event.
Load in
Load in refers to the timeframe set for loading in the equipment and other necessi-
ties to be installed at an event.
Master account
Master account is a main account often set up by the event organizer or the event
planner to which all charges of a specified group is applied to.
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13. Proposal
Rack rate
Proposal is a document offered to a potential buyer, in this case the event organiz-
er from a vendor which contains costs and specifications of products/services that
match the buyer’s requirements.
Rack rate is the standard rate for hotel rooms with no discounts.
Net Square Footage
Official Contractor
Pre Event Feedback
Pre-registration
Pro forma invoice
Net square footage is the total space in square feet of a booth at an exhibition or
expo facility.
Official contractor is a company hired by project management that offers a range
of service for an exhibition or a tradeshow. Official contractor is also at times
referred to as General Contractor.
Pre-event feedback is attendee data gathered prior to the event often through the
online event registration process.
Pre-registration, also referred to as ‘Advanced Registration’ is booking a meeting
at the event in advance prior to the event.
Pro forma invoice is the invoice given by a supplier prior to acquiring the service.
Mixed Drink Tax
A form of tax applied on liquor often applied to fund tourism projects.
Minimum
Minimum is a term applied in event catering where minimum revenue is to be met
for a caterer during the event. If not met, additional charges are applied for the
same.
Media Kit
Media kit is a detailed document which covers all aspects of Public relations
offered by a media entity along with the costing for the same.
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Room hire rate
Shell Scheme
Site visit
Skirting
Space only
Room hire rate is the price for hiring a particular room which does not include the
cost of equipment and catering.
A modular display system used to showcase products and services at an exhibi-
tion.
Site visit is when an event planner organizes a tour of a potential or booked venue.
Skirting is placing fabric over tables, stages, etc. to hide electric chords and other
storage equipment.
Space only is the exhibition display system where the exhibitor can select to get a
space on the exhibition floor and set up their own exhibition stand as they like.
Room Block
Room block refers to the total number room reserved for a particular event.
RFP
Request for Proposal (RFP) is a formal request made by the event planner or an
event organizer to a vendor for providing them with detailed specifications of ser-
vices offered and the cost for the same in order to bid for business.
RFI
Request for information (RFI) is the process where a company requests basic infor-
mation to vet potential vendors.
Specifications
Specifications refer to detailed event requirements.
Talent
Talent is an individual or a company that has been hired to provide entertainment
at an event.
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15. VAT
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Venue finding
Venue inspection
Waitlist
Value Added Tax (VAT) is a type of consumption tax.
Researching multiple sources to find the right venue for an event.
Physically inspecting an event venue including amenities to finalize the venue.
Wait listing is keeping an attendees’ registration for a particular event, session or
meeting on hold which is to be confirmed only when a spot opens up in the event
of a cancellation.
Value added
Added services offered by an event venue which is not included in the contract
including services such as Wi-Fi and free parking.
TBA/TBC
To be announced. TBC refers to ‘To be confirmed.’
Target date
This is the date set by the event management company for the arrival of shipments
at the event venue.
According to the IACC Meeting Room of the Future report, a great
venue should have good lighting and acoustics, excellent audiovisual
capabilities and, most importantly, fast and reliable WiFi.
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16. Air Walls
A la Carte
A&B
American Plan
Auditorium/ Theatre Layout
Back Drop
Back Light
Back of the house
Air walls are removable dividers set up in a meeting space to create separate
spaces for meetings within the room.
A la Carte is a French term meaning ‘from the menu.’ The term refers to selecting
individual items from a menu rather than going for a fixed package.
An abbreviation used for Accommodation and Breakfast.
In the American plan, three meals a day are included in the price of an event venue
or a hotel room.
In this layout, all the chairs are placed facing a stage or a podium.
A drape cloth or panel hung at the back of a stage as a background.
Back light is used to illuminate a person or an object from behind.
Back of the house are support and service personnel that are not seen by guests
and attendees at an event.
Buffet Count
Back Drop
ETA
Event
Management
(on-site management, food & beverage, event security, etc.)
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Banquet Style
Banquet style seating arrangement is where multiple round tables for 8-10 people
are set up around the room. This style is usually used for awards or gala dinners.
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17. Boardroom Style Layout
Breakout Rooms
Buffet
Business Centre
Cabaret Style Layout
Chevron / Herringbone / V-shape Layout
Classroom/ Schoolroom Seating
Circle Style Layout
In this type of seating arrangement, the tables are set up in a way where attendees
can sit face to face and have a conversation. It could be rectangle, oval or a round
table set-up.
A room used to divide a larger group of people into smaller sub-groups.
A buffet is where a set meal is set up in a room where attendees serve themselves.
Business centre is a room set up to help effective meetings and presentations at
an event where facilities such as printing and photocopying are provided.
Cabaret layout is where small round tables are placed across the room with a gap
near the speaker or performer with all chairs facing said speaker or performer.
In this seating arrangement all the tables and chairs are placed in a V-shape format
facing the stage.
A layout where the chairs are placed in a circle while keeping the inside of the circle
empty.
This is an old-school classroom layout where multiple smaller rectangle tables and
chairs are placed facing a stage, speaker or a performer.
Colloquium
Colloquium is an informal discussion on pre-decided, set topics within a group.
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Comp Rooms
Comp rooms i.e. complimentary rooms provided to an event planner without a
charge based on the number of rooms purchased for an event.
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18. Concierge
Concurrent session
Conference/ Hollow Square Layout
Conference Pack
Continental Plan
Convention & Visitors Bureau
Count
Corkage Charge
Person at a venue or facility providing services such as arranging transport, tours,
restaurant reservations, etc.
Concurrent sessions are sessions that take place simultaneously.
Similar to the boardroom seating, in this layout, chairs are placed around a table
facing in a way where people can have a discussion.
A conference pack is a set of information provided to the attendees on the day of
the event containing details such as the event schedule, venue map, details
regarding facilities provided at the venue, etc.
In the continental plan, the price of a room includes a continental breakfast.
An organization that provides helpful information for events such as event calen-
dars, directory of accommodation facilities, contacts of travel agents, etc.
Corkage charge is the price charged from bringing in alcohol from outside of the
facility.
Count is the total number of attendees in a space at a given point of time.
Covers
Covers refer to the actual number of meals served at a time.
Emcee
Also referred to as Master of Ceremonies, Emcee is the person who conducts the
entire program.
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ETA
ETA stands for estimated time of arrival of the guests.
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19. European Plan
Exhibit Booth
Exhibit Hall
Exhibitor Kit
Family Style Service
Fixed Seating
Facilitator
In the European plan, no meals are included in the price of a room.
Exhibit booth is a display for one individual exhibitor at an expo.
Exhibit hall is where multiple exhibitors are placed within the space at an expo.
Exhibitor kit is provided to the exhibitors by the management. The kit contains
important information including forms to be filled, rules and regulations for exhibit-
ing, etc.
Family style service is where food is served on larger plates kept at the centre of
the table from where guests can serve themselves.
Facilitator is the person who guides panel discussions in small groups.
Seating arrangement whereby places are permanently fixed within the venue, not
to be moved.
F&B
An acronym used for food and beverage at an event.
Function Space
A designated space at an event venue for functions.
Full Service Hotel
A full service hotel is a hotel that has its own restaurant as well.
EDT
EDT stands for estimated time of departure for the guests.
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Gala Dinner
A festive, lavish dinner usually with a performer or some sort of entertainment.
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20. General Session
Get-in
Green Room
Ground Operator
Head Count
Head table
Horseshoe seating
Headquarters
General session is a session where all the attendees and speakers are invited.
Get-in time is the time set for the event team to arrive at the venue for set-up
before the attendees arrive at the event.
Green room is a private room facilitated for dignitaries, VIPs or important speakers
at an event for them to relax or interact with the media.
Ground operator is a local transportation company that provides taxi or bus ser-
vice.
Head count is the total number of guests that would actually be attending the
event.
Head table is the table set up for honoured guests.
Headquarters is the location where most of the main event activities take place.
In this seating arrangement, tables and chairs are placed in a U-shape layout with
rounded corners.
Host Bar
Host bar is a bar set up by a sponsor where attendees aren’t required to pay for
the drinks.
House Brand
House brand is the brand of liquor served in case where attendees do not request
a specific brand and order generic drinks such as rum and coke.
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House Count
House count is the number of occupied sleeping rooms at an accommodation
facility at a given time.
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House Lights
Existing lights at a facility that are used prior to a show and are dimmed in case
stage lights are used.
Housekeeping
The department at a facility that is in-charge of cleaning and maintaining public
rooms and spaces.
Incidentals
Incidentals are minor, miscellaneous expenses that are unplanned.
Inline Display
Also referred to as ‘Linear Display,’ an inline display is where the exhibits are
placed along an aisle.
Island Display
Island display is where four walls are set up around an exhibit.
Itinerary
Itinerary is the detailed schedule for a tour or a visit including the route.
Keynote
Keynote is the opening presentation of an event that sets the tone and theme for the
entire event.
Linen
Linen is the fabric used for table covers and napkins.
Maître D’
The head server at a hotel who is in charge of the other servers.
M.O.D.
An abbreviation used for Manager on Duty.
Media Advisory
Media advisory is the person who alerts the media about important events that are
coming up.
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22. Modified Meeting Package
No Show
Non Transferable
On-Site Order
Off-Site Caterer
On-Site Registration
On-Site Caterer
Modified meeting package is a full conference package that includes all meals
except one, usually dinner.
No shows are registered attendees who do not actually come to the event.
Non-transferable tickets are tickets that cannot be transferred to another person.
The ticket provides access to only that person on whose name the ticket is
booked.
Order for supplies placed at the site on the day of the event.
Person or a service provider who prepares the food off-site and delivers it to the
event.
Person or a service provider who prepares the food at the site of the event.
On-site registration is the process where an attendees registers for the event on
the day of the event at the event venue itself.
Open Bar
Open bar is where the guests are not required to pay for the drinks.
Overset
Overset is the number of place settings that exceed the amount set as guarantee.
Moderator
Moderator is the one who conducts and supervises panel discussions.
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Overbooked
Overbooked is when the confirmed number of reservations exceeds the total
number of rooms available.
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Paid Out
Paid out is a form that authorizes cash withdrawals which then will be charged to
a master or guest account.
Pay Own
Pay own is when each guest pays their own individual charges.
Panel System
Panel system is when pre-prepared exhibits are set up. These exhibits are usually
made by joining panels of different sizes.
Pending Registration
Pending registration is when an online registration is left incomplete by a potential
attendee due to incomplete information or payment delay.
Peninsula Display
Peninsula Display is when an exhibit is covered by panels on three sides.
Per Diem
Per Diem refers to the charges for per day.
Per Person
Per person are charges applied for an individual guest.
Pick-Up
Pick-up refers to the number of rooms actually used compared to the total number
of rooms initially booked for the event.
Pipe and Drape
Pipe and drape refers to the tubing set up to make up the rails at the sides and
back of a booth at a tradeshow which is then covered with fabric.
Plus Plus (++)
Tax, gratuities and other additional costs are documented as plus plus (++) when
they aren’t included in the original cost.
Pod Seating
Similar to Banquet style, multiple large round tables are set up all across the event
venue that can occupy 88-10 people each table.
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24. Registration desk is set up at the entrance of the event venue at the day of the
event where attendees can register on site for the event as well as sort out all their
registration related queries.
Podium
Pre-Convention Briefing
Private Dining Room
Reception Style
Registration Desk
Rider
Round Set
Risk assessment/management
Podium refers to a raised platform where a speaker can stand and deliver their
presentation.
A meeting between the facility personnel and the event planners prior to the con-
vention to review the preparation for the convention.
A room provided in the restaurant that is separated from the common dining area
in order to provide guests with more privacy while dining. Private dining areas are
usually reserved for VIP delegates.
Reception style seating is an arrangement where high top tables are set up across
the event space with no limited seating to encourage networking and conversation
among attendees.
Rider refers to the amendments made to a contract.
Risk assessment is mapping out all potential risks that can cause injury during the
event and preparing a precaution plan for the same.
Round set is again a seating arrangement similar to the banquet style with large
round tables set across the event space.
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Rooming List
Rooming list is a detailed document of the guests and the rooms they’ll be staying
in provided by a hotel to the planner before the event.
Roll In Meal
Roll-in-Meal is when a buffet is served at an event on a movable cart.
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25. Security, On-Premise
Security on premise includes security professionals provided by the venue ensure
event security.
Security, Private
Private security includes external professionals hired by the planner to maintain
security at an event.
Self-Contained Exhibit
A self-contained exhibit is an exhibit that uses its shipping container as well as an
important part of the overall exhibit.
Service Charge
Service charge is an additional fee charge by a facility for providing services such
as food staff.
Service Desk
Service desk is the desk from where exhibitors can order select services as provid-
ed by the show management.
Session
A session is a single meeting which is part of a series of multiple meetings at an
event.
Set Up Time
Set up time is the time allotted to the exhibitors to set up their exhibits before the
guests arrive.
Signage/ Event Swag
Signage or event swag refers to the goodies provided to participants at an event
by management as a souvenir.
Stage Lighting
Stage lighting refers to the lighting set up for the stage area.
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Stage Manager
Stage manager is the person in charge for coordinating all that happens on the
stage.
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26. Standby
Standby refers to waiting. It is usually used in context of either travel seats allotted
before departure.
Stock Exhibit
Stock exhibit is a pre-designed exhibit provided to an exhibitor for use with certain
modifications.
Table Top Display
Table top display is a display exhibit to be placed on a table or a similar elevated
surface.
Throw Distance
The estimated distance covered for projection of a particular image, slide or
sound.
Transcription
Transcription is a document that contains a recorded speech or talk in a written
format.
Traffic Flow
Traffic flow is mapping out how guests will move within a venue for an exhibit from
one place to the other.
Working Buffet Lunch
Working buffet lunch is a range of finger foods served to guests buffet style within
the venue to help them keep working.
Working Sandwich Lunch
Working sandwich lunch refers to sandwiches served in the meeting room to help
the guests keep working.
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Event production is the magic that makes the action happen.
- TEDx Organizer Guide
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Staging Area
Staging area is where all the demonstrations take place at an event.
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27. Breakdown/Load out/ strike
These terms refer to the projects of dismantling and clearing away exhibits to clean
up the space.
Hidden Charge
Hidden charge refers to the unexpected expenses that occur during the course of
an event.
Post Event Feedback
Post event feedback is a list of suggestions, complaints and advice offered to
event planners after an event is completed.
Post Event Report
A post event report is a detailed report detecting the overall happenings of an
event, the number of attendees and no-shows, cost, profit, ROI, etc.
Post Conference
Post conference is the meeting that follows a conference.
Press Release
Press release is the official statement provided to the media by the event organizer
with respect to an event.
Public Relations
Public relations are the department that handles any and all interactions with the
media for the event organizers.
Return on Event
Return on event is the overall non-monetary gains stakeholders receive by partici-
pating and contributing to an event in terms of brand awareness and value gener-
ated.
Wrap Up Load out
Press Release
strike
Post Event
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28. Wrap Up
Wrap up is winding up the overall event including clearing up the venue, pay offs
to staff, etc.
Return on Investment
Return on investment is the returns provided to the stakeholders with respect to
the profit made by an event.
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8.42% growth expected in the event management software
market between 2016-2020. - Businesswire
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29. Act of God
Act of God refers to any natural events that disrupt an event.
APEX
APEX i.e. Accepted Practices Exchange is an initiative by the Convention Industry
Council to bring together all stakeholders and enable accepted practices to maxi-
mize efficiency throughout the industry.
B2B
B2B means business-to-business. The participant as well as the target demo-
graphic for any event is both business owners in case of B2B.
B2C
B2B means business-to-consumer. The participant is business owner while the
target demographic for any event is consumers in case of B2C.
CMP
CMP stands for Certified Meeting Planner i.e. meeting planners with a recognized
certification by the council.
Conference
Conference refers to an event which is a formal meeting of participants with a
shared interest.
Consumer Show
Consumer show is a large scale showcase of products and innovations by produc-
ers meant for attracting consumers.
Exposition
Exposition is a large-scale exhibition of trade goods.
B2C MICE
APEX
B2B
Miscellaneous
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30. High Season
Incentive Travel
Site Visit
SMERF
Tradeshow
MEEC
MICE
Meetings Professional
High season refers to the peak season for an industry.
Incentive travel means the paid-for trip usually organized for employees by an
organization.
Site visit is a monitored visit to any venue or facility where the event set-up is
taking place in order to ensure that the set-up is running smoothly.
SMERF stands for ‘Social, Military, Educational, Religious, and Fraternal’ sections
of the events industry.
Tradeshow is a large scale showcase of trade goods.
MEEC stands for Meetings, Events, Expositions and Conventions.
A meetings professional is a seasoned professional who helps organizers conduct
meeting events.
MICE stands for Meetings, Incentives, Conferences and Exhibitions.
Familiarization Trip
Familiarization trip refers to the trips organized for agents and their guests by sup-
pliers/operators to familiarize them with their offerings.
Off Season
Off season refers to the time period when it is not the peak season for a select
industry to make sales or there is a slack.
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70% of event attendees are highly motivated to visit
an exhibition hall in order to see what’s new - PCMA
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31. Getting Started with HUBILO
Digital Marketing
Networking
Event App
Onsite Checkin
Event Analytics Lead Retrieval
Event Website Event Registration
& Ticketing
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32. HEMANI SHETH
Content Writer | Hubilo
Hemani Sheth is a Mass Communication major and an event enthusiast. She is
currently associated as a freelancer with Hubilo, a cloud based event management
platform that aims to help event professionals create exceptional events.
Hemani strives to create resourceful guides that pave way for insightful discussion
built around various facets of the event industry. She has a keen interest in event
technology and how multiple innovations in the field can help transform the way
events are created, marketed and executed.
An avid reader, traveller and a movie buff, she is open to conversations on any topic
under the sun!
Go check out more of her handy articles on
Go ahead, say hello to her on twitter @HimaniSheth
blog.hubilo.com
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33. With a vision of building a one-stop solution for any type of event - may it be a confer-
ence, a seminar, a workshop or an off-site event, Hubilo helps you in executing a
dynamically interactive event by setting up the entire online management suit
required for the event within a few minutes!
Say goodbye to the mundane task of doing things manually and allow the event man-
agement software to do it an easier and much more efficient way. Automate the
whole process and get your event powered by Hubilo.
The value addition that Hubilo offers is equivalent to the services offered by 7 ven-
dors, making it a perfect recipe for successful event planning. From event creation,
event promotion, event engagement to analytics, we tech-care of all your event-tech
worries.
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