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RESPONSIBLE BUSINESS
CONDUCT (RBC)
MATTERS!
Prof.Dr.Aung Tun Thet
INTRODUCTION
INTERNATIONAL INVESTMENT DRIVES
GLOBAL ECONOMY
▪ Significant structural changes over past three decades
▪ Governments opened markets
▪ Businesses embraced new opportunities
▪ Unprecedented period of economic growth and inter-
connectedness
INTERNATIONAL INVESTMENT DRIVES
GLOBAL ECONOMY
▪ Multinational enterprises (MNEs)
▪ Job creation
▪ Human capital development
▪ Efficient capital distribution
▪ Technology, knowledge and skills transfers
INTERNATIONAL INVESTMENT DRIVES
GLOBAL ECONOMY
▪ Contribute to development and economic growth
▪ Home and host countries
MARKET INTEGRITY ESSENTIAL
▪ Healthy business environment interest of all stakeholders
▪ Demands effort by all
▪ Government protect internationally recognised fundamental
rights
▪ Improve functioning of markets through good governance,
fair regulations and transparency
MARKET INTEGRITY ESSENTIAL
▪ Businesses adopt responsible business practices
▪ ‘Bottom line’ and impact of activities on society
▪ CSOs involved proactively and constructively
▪ International organisations provide forum for dialogue, peer
learning, standard setting, analysis, and best policy
recommendations
MARKET INTEGRITY: EFFORT BY ALL
GOVERNMENTS
• Good governance
• Fair regulations
• Transparency
• Protecting rights
CIVIL SOCIETY
• Proactive and constructive
engagement
• Ensuring accountability
BUSINESS
• Responsible
Business
Conduct
PROMOTING
RESPONSIBLE BUSINESS
CONDUCT (RBC)
PYRAMID OF CR
PRINCIPLES OF CORPORATE
RESPONSIBILITY
1. Accountability
2. Transparency
3. Ethical behaviour
4. Respect for Stakeholder’s interest
5. Respect for rule of law
6. Respect for international norms of
behaviour
7. Respect for human rights
RBC
▪ Essential part of open international investment climate
▪ Cultural, legal and regulatory environments
▪ Complexity and intensely competitive nature
▪ Unique and specific challenges
RBC
▪ Demonstrate respect for high standards of business conduct
▪ Promoting dialogue
▪ Engaging with stakeholders
▪ Addressing societal concerns
▪ Advancing enterprise interests
▪ Mutually supportive
RBC
▪ Compliance with laws
▪ Respecting human rights
▪ Environmental protection
▪ Labour relations
▪ Financial accountability
RBC
▪ Lasting benefits to employees, customers and societies
▪ Roles of government, business and CSO complementary and
interdependent
▪ Consultation and cooperation
▪ Government
▪ Companies
▪ Professional associations
▪ CSOs
ROLE OF GOVERNMENT
▪ Fulfil distinctive role effectively
▪ Provide enabling legal environment
▪ Keep and attract high quality investors
GOVERNMENT
▪ Support RBC in three ways:
1. Facilitating – setting clear overall policy frameworks
2. Partnering – combining public resources with business and
other actors to leverage complementary skills and resources
3. Endorsing – showing public political support for RBC
practice
COMPANIES
▪ Three levels of behaviour:
1. Essential actions: minimum business standards defined by
national and international law
2. Expected actions: beyond legal requirement
3. Desirable actions: philanthropic or community-based
initiatives
ISSUES
Clear separation of government and business roles
Promoting effective two-way communication: law-making
and other dialogue
Providing adequate framework for corporate disclosure
Enlisting business as partner in legal and regulatory system
Strengthening business case for responsible conduct
Intergovernmental co-operation
CLEAR SEPARATION OF GOVERNMENT
AND BUSINESS ROLES
▪ Government and business roles distinct
▪ Cannot substitute for each other
CLEAR SEPARATION OF GOVERNMENT
AND BUSINESS ROLES
▪ Government
▪ Look after collective interests of citizens
▪ Work with companies and other civil society organisations to
create enabling environment
CLEAR SEPARATION OF GOVERNMENT
AND BUSINESS ROLES
▪ Facilitate, partner and endorse business initiatives
▪ Partner with companies and business associations in
promoting new environmental policies and practices
▪ Avoid ‘regime capture’
KEY CONSIDERATIONS
▪ Leadership and policy coordination
▪ Essential
▪ Support RBC principles
▪ Decide which branch of Government take lead
KEY CONSIDERATIONS
▪ Equitable enforcement
▪ Abide by international labour and environmental standards
▪ Cannot meet commercial targets undercut by competitors
reducing costs by paying unfair wages or skimping on safety
requirements
POLICY PRACTICES TO SCRUTINISE
▪ Human rights
▪ Employment and industrial relations
FINANCIAL ACCOUNTABILITY
▪ Government establish effective legal and administrative
framework to promote transparency and reduce corruption
▪ Companies compete on equal terms – ’level playing field’
▪ United Nations Convention against Corruption (UNCAC)
PROMOTING EFFECTIVE TWO-WAY
COMMUNICATION: LAW MAKING AND
OTHER FORMS OF DIALOGUE
▪ Law making - communication between governments and
business
▪ Effective legal system requires consultation both before laws
drafted and after promulgated
▪ Citizens’ right to information respected
▪ Grievance mechanisms
PROMOTING EFFECTIVE TWO-WAY
COMMUNICATION: LAW MAKING AND
OTHER FORMS OF DIALOGUE
▪ Government regulation
▪ Voluntary business standards
▪ Government facilitate and endorse business initiatives beyond
minimum legal threshold
▪ Bring companies and civil society organisations together
▪ Develop voluntary initiatives
KEY CONSIDERATIONS
▪ Understanding legitimate needs of private sector
▪ Business associations, chambers of commerce and multi-
stakeholder groups important dialogue partners
▪ Government consult with representatives of civil society and
business
KEY CONSIDERATIONS
▪ Advice on interpreting new laws
▪ Government provide channels of communication
KEY CONSIDERATIONS
▪ Freedom of information and rights of whistle blowers
▪ Local and international civil society organisations important
source of independent information on human rights, labour
and environmental issues
▪ Article 19 of the UN Universal Declaration for Human Rights:
right to freedom of opinion and expression
▪ Rights of ‘whistle- blowers’
PROVIDING ADEQUATE FRAMEWORK
FOR CORPORATE DISCLOSURE
▪ Companies policies on ‘environmental, social and
governance’ (ESG) issues
▪ Socially Responsible Investment (SRI)
▪ Revenue management of oil, gas and mining industries
KEY CONSIDERATIONS
▪ Mandating role of government
▪ Role of stock exchange
▪ Corporate codes of business principles
▪ Disclosure
▪ Combating bribery
POLICY PRACTICES TO SCRUTINISE
▪ State-owned enterprises (SOEs) serve as model -
demonstrating best practice
▪ Fulfil Corporate Social Responsibilities (CSR)
▪ State set example as investor
▪ Government procurement
ENLISTING BUSINESS AS PARTNER IN
LEGAL AND REGULATORY SYSTEM
▪ Creating costs for non-compliance (costs of investigations,
legal costs, fines, imprisonment and damage to reputation)
▪ Government facilitate and motivate by seeking out views on
laws and enforcement practices
▪ Provide conciliation and ombudsman facilities
▪ Government acknowledge and support private initiatives to
enhance compliance
KEY CONSIDERATIONS
▪ Need for management systems
▪ Training
▪ Monitoring
▪ Reporting
▪ Evaluation procedures
KEY CONSIDERATIONS
▪ Government take corporate culture into account when
enforcing law
▪ Effective and well-designed anti-bribery compliance
programme
STRENGTHENING BUSINESS CASE FOR
RESPONSIBLE CONDUCT
▪ Responsible companies more sustainable
▪ Retain social and legal ‘licence to operate’ from governments
and consumers
▪ Business and moral case go hand in hand
STRENGTHENING BUSINESS CASE FOR
RESPONSIBLE CONDUCT
▪ Commitment to ethical values attract and retain best
employees
▪ Strongest customer base
▪ Protecting value through risk and reputation management
▪ New value creation
▪ ‘First-mover’ advantages
STRENGTHENING BUSINESS CASE FOR
RESPONSIBLE CONDUCT
▪ UN Principles for Responsible Investment (PRI )
▪ Extractive Industries Transparency Initiative (EITI)
KEY CONSIDERATIONS
▪ Successful partnerships - skill, diplomacy and effort
▪ Three critical ingredients:
1. Equity
2. Transparency
3. Acceptance
KEY CONSIDERATIONS
▪ Balance between government, business and civil society
participants
▪ Government endorsement and publicity
▪ Develop business codes of conduct and standards
POLICY PRACTICES TO SCRUTINISE
▪ Government willing to engage with business and civil society
▪ Mechanisms for engagement
INTERGOVERNMENTAL CO-OPERATION
▪ RBC agenda international in scope: climate change and
challenge of reducing carbon emissions; fight against bribery
promotion of responsible labour standards among suppliers
of large international companies
▪ Search for solutions equally international: pooling
international expertise, sharing experience, and developing
common standards
INTERGOVERNMENTAL CO-OPERATION
▪ OECD, World Bank, ILO and other UN agencies
▪ Specialist expertise
▪ Forums to develop common standards and promote best
practice - discussing wider political and economic issues
POLICY PRACTICES TO SCRUTINISE
▪ Government participate in intergovernmental cooperation
▪ Promote international concepts and principles for
responsible business conduct
▪ OECD Guidelines for Multinational Enterprises
▪ ILO Tripartite Declaration of Principles
▪ United Nations Global Compact
THANK YOU!

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BFBM(9-2016) Responsible Business Conduct Matters

  • 3.
  • 4.
  • 5.
  • 6.
  • 7. INTERNATIONAL INVESTMENT DRIVES GLOBAL ECONOMY ▪ Significant structural changes over past three decades ▪ Governments opened markets ▪ Businesses embraced new opportunities ▪ Unprecedented period of economic growth and inter- connectedness
  • 8. INTERNATIONAL INVESTMENT DRIVES GLOBAL ECONOMY ▪ Multinational enterprises (MNEs) ▪ Job creation ▪ Human capital development ▪ Efficient capital distribution ▪ Technology, knowledge and skills transfers
  • 9. INTERNATIONAL INVESTMENT DRIVES GLOBAL ECONOMY ▪ Contribute to development and economic growth ▪ Home and host countries
  • 10. MARKET INTEGRITY ESSENTIAL ▪ Healthy business environment interest of all stakeholders ▪ Demands effort by all ▪ Government protect internationally recognised fundamental rights ▪ Improve functioning of markets through good governance, fair regulations and transparency
  • 11. MARKET INTEGRITY ESSENTIAL ▪ Businesses adopt responsible business practices ▪ ‘Bottom line’ and impact of activities on society ▪ CSOs involved proactively and constructively ▪ International organisations provide forum for dialogue, peer learning, standard setting, analysis, and best policy recommendations
  • 12. MARKET INTEGRITY: EFFORT BY ALL GOVERNMENTS • Good governance • Fair regulations • Transparency • Protecting rights CIVIL SOCIETY • Proactive and constructive engagement • Ensuring accountability BUSINESS • Responsible Business Conduct
  • 14.
  • 15.
  • 16.
  • 18. PRINCIPLES OF CORPORATE RESPONSIBILITY 1. Accountability 2. Transparency 3. Ethical behaviour 4. Respect for Stakeholder’s interest 5. Respect for rule of law 6. Respect for international norms of behaviour 7. Respect for human rights
  • 19. RBC ▪ Essential part of open international investment climate ▪ Cultural, legal and regulatory environments ▪ Complexity and intensely competitive nature ▪ Unique and specific challenges
  • 20. RBC ▪ Demonstrate respect for high standards of business conduct ▪ Promoting dialogue ▪ Engaging with stakeholders ▪ Addressing societal concerns ▪ Advancing enterprise interests ▪ Mutually supportive
  • 21. RBC ▪ Compliance with laws ▪ Respecting human rights ▪ Environmental protection ▪ Labour relations ▪ Financial accountability
  • 22. RBC ▪ Lasting benefits to employees, customers and societies ▪ Roles of government, business and CSO complementary and interdependent ▪ Consultation and cooperation ▪ Government ▪ Companies ▪ Professional associations ▪ CSOs
  • 23. ROLE OF GOVERNMENT ▪ Fulfil distinctive role effectively ▪ Provide enabling legal environment ▪ Keep and attract high quality investors
  • 24. GOVERNMENT ▪ Support RBC in three ways: 1. Facilitating – setting clear overall policy frameworks 2. Partnering – combining public resources with business and other actors to leverage complementary skills and resources 3. Endorsing – showing public political support for RBC practice
  • 25. COMPANIES ▪ Three levels of behaviour: 1. Essential actions: minimum business standards defined by national and international law 2. Expected actions: beyond legal requirement 3. Desirable actions: philanthropic or community-based initiatives
  • 26. ISSUES Clear separation of government and business roles Promoting effective two-way communication: law-making and other dialogue Providing adequate framework for corporate disclosure Enlisting business as partner in legal and regulatory system Strengthening business case for responsible conduct Intergovernmental co-operation
  • 27. CLEAR SEPARATION OF GOVERNMENT AND BUSINESS ROLES ▪ Government and business roles distinct ▪ Cannot substitute for each other
  • 28. CLEAR SEPARATION OF GOVERNMENT AND BUSINESS ROLES ▪ Government ▪ Look after collective interests of citizens ▪ Work with companies and other civil society organisations to create enabling environment
  • 29. CLEAR SEPARATION OF GOVERNMENT AND BUSINESS ROLES ▪ Facilitate, partner and endorse business initiatives ▪ Partner with companies and business associations in promoting new environmental policies and practices ▪ Avoid ‘regime capture’
  • 30. KEY CONSIDERATIONS ▪ Leadership and policy coordination ▪ Essential ▪ Support RBC principles ▪ Decide which branch of Government take lead
  • 31. KEY CONSIDERATIONS ▪ Equitable enforcement ▪ Abide by international labour and environmental standards ▪ Cannot meet commercial targets undercut by competitors reducing costs by paying unfair wages or skimping on safety requirements
  • 32. POLICY PRACTICES TO SCRUTINISE ▪ Human rights ▪ Employment and industrial relations
  • 33. FINANCIAL ACCOUNTABILITY ▪ Government establish effective legal and administrative framework to promote transparency and reduce corruption ▪ Companies compete on equal terms – ’level playing field’ ▪ United Nations Convention against Corruption (UNCAC)
  • 34. PROMOTING EFFECTIVE TWO-WAY COMMUNICATION: LAW MAKING AND OTHER FORMS OF DIALOGUE ▪ Law making - communication between governments and business ▪ Effective legal system requires consultation both before laws drafted and after promulgated ▪ Citizens’ right to information respected ▪ Grievance mechanisms
  • 35. PROMOTING EFFECTIVE TWO-WAY COMMUNICATION: LAW MAKING AND OTHER FORMS OF DIALOGUE ▪ Government regulation ▪ Voluntary business standards ▪ Government facilitate and endorse business initiatives beyond minimum legal threshold ▪ Bring companies and civil society organisations together ▪ Develop voluntary initiatives
  • 36. KEY CONSIDERATIONS ▪ Understanding legitimate needs of private sector ▪ Business associations, chambers of commerce and multi- stakeholder groups important dialogue partners ▪ Government consult with representatives of civil society and business
  • 37. KEY CONSIDERATIONS ▪ Advice on interpreting new laws ▪ Government provide channels of communication
  • 38. KEY CONSIDERATIONS ▪ Freedom of information and rights of whistle blowers ▪ Local and international civil society organisations important source of independent information on human rights, labour and environmental issues ▪ Article 19 of the UN Universal Declaration for Human Rights: right to freedom of opinion and expression ▪ Rights of ‘whistle- blowers’
  • 39. PROVIDING ADEQUATE FRAMEWORK FOR CORPORATE DISCLOSURE ▪ Companies policies on ‘environmental, social and governance’ (ESG) issues ▪ Socially Responsible Investment (SRI) ▪ Revenue management of oil, gas and mining industries
  • 40. KEY CONSIDERATIONS ▪ Mandating role of government ▪ Role of stock exchange ▪ Corporate codes of business principles ▪ Disclosure ▪ Combating bribery
  • 41. POLICY PRACTICES TO SCRUTINISE ▪ State-owned enterprises (SOEs) serve as model - demonstrating best practice ▪ Fulfil Corporate Social Responsibilities (CSR) ▪ State set example as investor ▪ Government procurement
  • 42. ENLISTING BUSINESS AS PARTNER IN LEGAL AND REGULATORY SYSTEM ▪ Creating costs for non-compliance (costs of investigations, legal costs, fines, imprisonment and damage to reputation) ▪ Government facilitate and motivate by seeking out views on laws and enforcement practices ▪ Provide conciliation and ombudsman facilities ▪ Government acknowledge and support private initiatives to enhance compliance
  • 43. KEY CONSIDERATIONS ▪ Need for management systems ▪ Training ▪ Monitoring ▪ Reporting ▪ Evaluation procedures
  • 44. KEY CONSIDERATIONS ▪ Government take corporate culture into account when enforcing law ▪ Effective and well-designed anti-bribery compliance programme
  • 45. STRENGTHENING BUSINESS CASE FOR RESPONSIBLE CONDUCT ▪ Responsible companies more sustainable ▪ Retain social and legal ‘licence to operate’ from governments and consumers ▪ Business and moral case go hand in hand
  • 46. STRENGTHENING BUSINESS CASE FOR RESPONSIBLE CONDUCT ▪ Commitment to ethical values attract and retain best employees ▪ Strongest customer base ▪ Protecting value through risk and reputation management ▪ New value creation ▪ ‘First-mover’ advantages
  • 47. STRENGTHENING BUSINESS CASE FOR RESPONSIBLE CONDUCT ▪ UN Principles for Responsible Investment (PRI ) ▪ Extractive Industries Transparency Initiative (EITI)
  • 48. KEY CONSIDERATIONS ▪ Successful partnerships - skill, diplomacy and effort ▪ Three critical ingredients: 1. Equity 2. Transparency 3. Acceptance
  • 49. KEY CONSIDERATIONS ▪ Balance between government, business and civil society participants ▪ Government endorsement and publicity ▪ Develop business codes of conduct and standards
  • 50. POLICY PRACTICES TO SCRUTINISE ▪ Government willing to engage with business and civil society ▪ Mechanisms for engagement
  • 51. INTERGOVERNMENTAL CO-OPERATION ▪ RBC agenda international in scope: climate change and challenge of reducing carbon emissions; fight against bribery promotion of responsible labour standards among suppliers of large international companies ▪ Search for solutions equally international: pooling international expertise, sharing experience, and developing common standards
  • 52. INTERGOVERNMENTAL CO-OPERATION ▪ OECD, World Bank, ILO and other UN agencies ▪ Specialist expertise ▪ Forums to develop common standards and promote best practice - discussing wider political and economic issues
  • 53. POLICY PRACTICES TO SCRUTINISE ▪ Government participate in intergovernmental cooperation ▪ Promote international concepts and principles for responsible business conduct ▪ OECD Guidelines for Multinational Enterprises ▪ ILO Tripartite Declaration of Principles ▪ United Nations Global Compact
  • 54.
  • 55.

Notes de l'éditeur

  1. Source: Archie B. Carroll, “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders,” Business Horizons (July-August 1981). © 1991 by the Foundation for the School of Business at Indiana University. Used with permission.