Social Media and Your RV Dealership
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Important stats, key platform info, and strategy overview for implementing social media in an RV dealership setting. Presentation from the 2010 RVDA expo in Las Vegas. Presentation "Your Dealership & Social Media" by Bethany Grabher of HuebnerPetersen.
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Social Media and Your RV Dealership
- 1. Your Dealership & Social Media Bethany Grabher HuebnerPetersen
- 2. Social Media places small & local businesses in the spotlight in ways that up until this point, were unattainable
- 3. 2010 stats Twitter: 100 million users, 50 million tweets sent each day Facebook: 500 million users, average user has 160 friends & spends 55 minutes per day on the site YouTube: 2 billion views each day LinkedIn: 65 million members, 1 new each second
- 4. Social media users by age group
- 6. Facebook growth, 2009-2010 by age group
- 7. Twitter has added 40M users since April 2010
- 8. 33% talk about businesses 1/week 32% make business recommendations 30% seek buying decision advice
- 9. 80% of automotive/RV buyers say Internet information influences their purchasing decisions
- 10. 90% of consumers trust online, word-of-mouth recommendations
- 11. Customers are receiving their information online, and sharing information online
- 12. Customers expect to connect
- 14. Social media Generates dealership exposure Generates qualified leads Can reduce marketing expenses Increases website traffic Boosts search rankings
- 15. Social media should be a part of your strategy
- 16. 1: Listen... Really listen
- 17. What to listen to Industry happenings Dealership mentions Competitor activity Competitor mentions Your name Manufacturers
- 18. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
- 20. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
- 22. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
- 24. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
- 26. How to listen RSS (Google Reader) Social Mention Twitter Search Google Alerts Facebook Groups
- 28. 2: Pick one platform
- 29. Platform options Blog: RV insights, travel stories, expert knowledge Twitter: Links, quick tips, announcements Facebook: Pictures, announcements, special offers YouTube: Unit tours, interviews, how-to videos Flickr: Unit photos, classic RV photos, travel pics
- 30. 3: Participate & “engage”
- 31. Find people to follow Twitter search Twellow & Twellowhood Facebook search Blogrolls Twitter lists Nearby Tweets
- 34. Consistency is key Blog: 1-2 per week Twitter: 1-3 per day Facebook: 1 per day YouTube: 1-2 per week Flickr: 1-2 per week LinkedIn: 1-3 per week
- 35. Converse & connect Blog: Reply to comments, comment on other blogs, reference others Twitter: Retweet, mention, DM, hashtags Facebook: Follow pages, respond to posts, join discussions YouTube: Comment on videos, “like” videos LinkedIn: Ask & answer questions
- 37. What to write Advice or tips Behind the scenes Interviews or profiles Product reviews Travel/camping ideas Family fun ideas Manufacturer news
- 38. Thinking of trading up your RV, here are five reasons you should do it! 101 things to cook on your RV-Q (that aren’t steak)! We took a poll at the dealership, here’s the list of our top camping destinations. What’s yours? An RV that can pull a boat! An in-depth look at RV horsepower. Struggling with where to store your RV? 3 good recommendations. Why winterizing will save you $$ down the road!
- 39. Customers look for: Promotions News Feedback/testimonials Reminders
- 40. Share your expert knowledge
- 42. Stay Focused
- 44. Give Give Give
- 48. Be relatable, be genuine
- 50. 5: Optimize your efforts... Be findable
- 51. Add keywords Profiles Posts Titles Image/video names
- 52. Submit your blog
- 54. Use directories
- 56. Take it offline
- 57. 6: Use tools
- 59. Shorten URLs http://www.rvbusiness.com/ 2010/06/another-look-back- http://bit.ly/bQIpc at-history-of-the-rv-industry/
- 60. Go mobile
- 61. Filter out the “noise”
- 62. 7: Give it time