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Amazon has finally made the Prime Video apps available on both Android and iOS, and if you are a subscriber to Amazon Prime, you can immediately start using the app. It had been widely expected that the streaming service would launch at the time of India’s biggest holiday period, the Diwali festival in October, but that did not materialize.
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En vedette
Amazon has finally made the Prime Video apps available on both Android and iOS, and if you are a subscriber to Amazon Prime, you can immediately start using the app. It had been widely expected that the streaming service would launch at the time of India’s biggest holiday period, the Diwali festival in October, but that did not materialize.
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Finally, Amazon Prime Video Launched in India
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MIS - Final Presentation
Sampad Acharya
UCLA Case Study
David Pearl: Analysis Netflix
David Pearl: Analysis Netflix
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Project: Create a deck proposing a product & campaign to help Netflix better serve their increasingly social audience. Summary slides are above; full details below. Team: - Norman Tran: Digital Strategy - Gabriella Pizzitola: Account Management - Laetitia de Camas: Account Management Role: - Work with 2 other TBWA\Chiat\Day interns with limited resources and 6 week timeframe to create a new product & campaign for Netflix - Facilitate brainstorming sessions - Project management - Research - Design deck template and product mockups Skills Utilized: Visual Design | Personas | Competitive Analysis | Trend Analysis | Product Development | Campaign Development | Storytelling TBWA\Chiat\Day: TBWA\Chiat\Day is part of TBWA Worldwide. TBWA is one of the top ten US-based agency networks made up of 250+ full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands. TBWA is a highly awarded agency and our clients include Nissan, Infiniti, Pepsi, Gatorade, Sara Lee, Energizer, Principal Financial Group, Crate & Barrel, and Southwest Airlines.
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Strategy Analysis of NETFLIX
Abhishek Sao
Researched Netflix's existing market and recommended strategies for them to develop. Conducted SWOT analysis, product and market analysis Based on their market growth ad financial overview, developed marketing strategies Developed BCG Matrix and understood Porter 5 forces to estimate the competitive strategy
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At the core of product innovation at Netflix is consumer science; Netflix constantly tests and iterates on new ideas for every aspect of the streaming service. This experiment-oriented culture uses data from actual customer usage of the product to quickly understand which ideas are great. At the 2012 O'Reilly Open Source Convention (OSCON), Rochelle King and Matt Marenghi described the consumer science process in detail. They demonstrated how it can apply to everything from a new UI concept to a new back-end algorithm. They also discussed how the company culture and the product development approach inter-relate, and shared how this customer focus drives decision-making at every level of the company. They also discussed some of the limitations of consumer science, and how to make decisions where science can’t easily shine a light.
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