Presentation from ICT4Agriculture: innovation and the 'last mile' - an event held by the Humanitarian Centre and ARM as part of the Global Food Futures Year and the "ICT4 . . ." series.

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ICT4Agriculture in developing
countries: Innovation and "the
last mile"
Amol Jadhav
20th May, 2014

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The GSM Association:
Membership association comprised of Mobile Network Operators (MNOs) around the world:

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GSMA Mobile for Development
GSMA M4D combines the industry expertise of the GSMA and its members, with the development skills of
international agencies and non-profit organisations to incubate and replicate the deployment of innovative,
sustainable and scalable mobile services.
The GSMA M4D exists to accelerate economic, social and environmental development through the
use of mobile technology:
mWomen
• Encourage industry
to serve resource-
poor women
• Increase availability
of life-enhancing
value-added services
• Promote solutions to
women’s barriers to
usage
mHealth
• Remote monitoring /
diagnosis
• Data collection
• Adherence &
compliance
• Training & capacity
building
• Health education &
promotion
• Health supply chain
mAgri
• Helplines for advice /
trading assistance
• Broadcast info
content
• Automated, localised
content
• Farmer financial
services
mEmployment
• Business advice
helplines
• Job posting services
• Training and skills
development
• Inventory ordering
and stock
management
MMU
• Money transfer
• Airtime & prepaid
services
• Bill payment
• Bank account
management
• Microfinance
• Microsavings

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Farmer’s Challenges = mAgri Opportunities
Productivity Losses
Poor knowledge of agri-inputs & nutrition, new
technologies
Non-availability of prices for crops across markets
Lack of accurate weather information
Supply Chain Inefficiencies
Gap in supply-demand match
Intermediaries act in silos
Poor logistics – causing wastage
Financial Exclusion
Non availability of loans, payment facilities, savings
Non availability of insurance for protection against
crop failure
Key Challenges mAgri Applications & services
Information & Advisory service
Agriculture, livestock & nutrition services
Market prices
Weather forecast service
Supply Chain services
Raw materials sourcing and enhancement
Real time visibility of supplier networks
Track & trace facility of products in supply chain
Mobile Financial services for farmers
Payments enabled by m-payment facility
Availability of savings, credit products
Micro insurance for crops
* Source: The Mobile Economy India 2013, GSMA

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Case Example: Syngenta & Kilimo Salama
Insurance of farm inputs against drought and excessive rains

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Focus on Designing for the User and Continuous Service
Revision
4. Service
Maintenance
1. Consumer
Insights
2. Service
Revision
3. Revision
Launch