2nd international business forum tuna pole and line hand line

1. Increasing the Market Demand for
Sustainable and Equitable Tuna
Mark Dia
Regional Oceans Campaign Manager
Greenpeace Southeast Asia

2. In this presentation
• Overview of
Greenpeace
• Our tuna campaign
• Our markets work
globally
• Focus on tuna
• Key achievements and
future trends
• Recommendations

3. Overview of Greenpeace in
Indonesia
• Established in 2006
• Work on Forest, Climate &
Energy , Toxics
• Oceans in 2013
• 50,000 Supporters

4. Greenpeace campaign on tuna
sustainability
• A priority in our global oceans campaign
• Focus in the Pacific and Indian oceans
• Engagement with key developed fishing powers
and key coastal states
• Policy development and capacity building
• Markets work for sustainable and equitable
options and to change corporate behavior

5. Greenpeace markets work
• Focus on retailers and their sustainability policy
• Ranking of retailers based on this policy, leads to
competition and relatively rapid improvements
• Has led to a large demand for sustainable,
traceable seafood products word-wide
• Not just environmental but also social criteria,
hence not a trade barrier but an opportunity for
coastal states/fisheries

6. Markets work tuna focus
• Started in 2008 with a
sustainability ranking of the UK
tuna brands
• 2nd biggest market in the world
• Global Retailers: Tesco, Asda

7. Markets work tuna focus
• KEY DEMANDS
• Drop the use of FADs in purse seine
• Prefer pole and line, handline and
troll caught tuna
• Stop sourcing from depleted stocks
• Ensure legality and traceability
(beyond dolphin safe)

8. Tuna markets work going global
• Several rankings now in UK,
Italy, Australia, Austria,
Netherlands, Canada,
• Also tuna focus in US and NZ
• New tuna focus in markets
work in Japan, Spain and
France as of 2013
• Other East Asia markets
coming up including LL brands
and sashimi

9. Promotion of pole and line
• Have focused messaging on pole
and line as the best option for
markets on canned tuna since 2008
• Launched a report in 2008
• Pre-order petition to encourage
(re)development of this industry
• 70000 tins pre-ordered in 2009
• Aim a reduction in industrial purse
seine fishing and replacement by
P&L

10. Key achievements
• Entire UK and Australia tinned
tuna markets will be FAD free
PS or pole and line/hand line
by 2016

11. UK now world leaders in sustainable tinned tuna
commitments

12. UK now world leaders in sustainable tinned tuna
commitments

13. Commitments
• Tesco 100% P&L 2012
• Co-op 100% P&L 2013
• Morrisons  100% FAD-free/P&L 2013
• Asda 100% FAD-free/P&L 2014
• Princes 100% FAD-free/P&L 2014
• John West 100% FAD-free/P&L 2016
FAD-caught tinned tuna unacceptable in UK market

14. Key achievements
• Entire UK and Australia tinned
tuna markets will be FAD free
PS or pole and line/hand line
by 2016
• Many other markets making
major commitments NZ, Italy,
US, Canada
• Expect more sweeping
commitments from especially
north American markets and
the retailers there.

15. Focus on fresh tuna and yellowfin
• Increased focus on Japan/fresh tuna (and
negative impacts of long line fishing)
• Will need COC and sustainability
improvements in the handline/longline
sectors also
• Needs careful development as
sustainability issues with YF stocks on every
ocean and requires policy work by
governments to ensure RFMOs manage
species sustainably and implement
nationally

16. Other next steps planned
• Launching a report on
transforming tuna fisheries
• Highlight case studies on
government policies to
support domestic industry
• Business model proposal for
P&L industry
• Working on investors version
and getting feedback on the
model

17. Coastal state solidarity & policy
change
• Looking at industry
transformation across the
region - Indian Ocean,
Pacific and South East Asia
• Joining forces for policy
reform on fishing
overcapacity, MCS and
setting sustainable fishing
limits and allocation.

18. Greenpeace seeks a substantial transformation
from fisheries production dominated by large-
scale, capital-intensive, socially and
economically unjust and environmentally
destructive methods to smaller scale,
community-based, labour-intensive fisheries
using ecologically responsible, selective
fishing technology and environmentally sound
practices.
Greenpeace principles for low-impact
ecologically-responsible fisheries

19. Terima Kasih
Thank You
Salamat Po