2. Laura Mulvey
Born in 1954, Laura Mulvey is a British Feminsit
film theorist. She published her Visual Pleasure
and narrative cinema theory in 1975 in the
famous journal Screen.
It was about how females are portrayed in the
media as sexual objects and they are objectified
to give pleasure to men through the male gaze.
3. Male gaze and the visual
pleasure theory
For applying this theory I will be using
Snap out of it by arctic monkeys and
Your Body by Cristina Aguilera.
4. Types of Gaze according to
Visual pleasure theory.
Spectator Gaze: this is when there is an
audience within the text that is gazing
and viewing upon the person
performing, mostly happens in a rap or
hip hop music videos. For example
5. Male Gaze: This describes the male
viewing the female, to gain pleasure.
This aspect is highly used in both these
videos.
6. The Female Gaze: This is when sometimes
women are the voyeurs and they are
gazing upon men to get pleasure by
watching men as they are objectified with
half naked bodies, both these music videos
do not include this type of gaze but Carly
Rae Jepson's Call me maybe does.
7. Intra Diegetic gaze: This is when
characters within the media text gaze at
the other to get pleasure. This has been
used in Cristina Aguilera’s music video
as she looks at the other guy in a
voyeuristic way.
8. Extra diegetic gaze: This is when the
person featured in the music video
gazes upon the audience by breaking
the barrier of the 4th wall and makes eye
contact.
9. Some other features of
Voyeurism
Apart from these some features are:
Screens within screens: A screen in a media
text that shows something else playing and
creates intention of viewing to get pleasure
10. Lastly the aspect of notion of looking is
also a common voyeurism creator. This
engages the audience that the bearer of
the gaze is looking at you and trying to
connect to you too, this increases the
intention of looking at the person and
creates voyeurism
11. So Voyeurism is something everybody
does, at times it is unintentional as with
the increasing access to media texts
due to the internet we do not know if we
are being voyeuristic when we watch
something. But this is a clear idea of
what Voyeurism is about according to
Laura Mulvey’s theory.