1. Sample Shipping Business Plan
Company History / Description
Sample Shipping is entering our 10th
of business. We are located in a high
traffic shopping center with a busy grocery store. 99% of the available space
stays occupied by a variety of quality retail businesses and restaurants. The
store layout is open to remain inviting to the consumer. The counters are
older and need replacing or updating. We offer a wide and diverse option of
shipping services to find the best solutions for our customers. We give our
customers the best and most cost effective packaging for their goods. We
also offer retail packing supplies for consumers. We have established
ourselves as the pack and ship expert in our community. We offer color and
B& W copying and printing services for our customers, both business and
residential. We also offer Private Mailbox Rental, notary, unique retail items
and many basic business services.
Core Focus and Vision
To meet the communication needs of our community of customers. What
will separate Sample Shipping from the competition is our flexibility and
knowledge of our customers.
Mission Statement
Sample Shipping is committed to being THE mail and parcel center of
Repute in our community. Our job is to help ensure our customer’s needs are
met while providing customer service that exceeds their highest
expectations.
Community Profile
The surrounding area is an established, but still growing, community of
upper middle class families.

2. 2008 Business Plan
2005 2006 2007 Goal 2008
Annual Sales $400,000 $425,000 $450,000 $495,000
Average
Monthly Sales
$31,818 $32,728 $34,090 $36,818
December Sales $50,000 $65,000 $75,000 $90,000
Sales Per
Employee
$8,000 $9,000 $10,000 $11,000
Cost of Goods 55% 52% 53% 50%
Labor 25% 22% 20% 18%
Operating
Expense
45% 40% 42% 37%
Owner’s
Compensation
0% 5% 7% 10%
Daily Customer
Count
40 45 50 60
Average Cust.
Transaction
$12 $15 $17 $20
Key Goals
1. Sales $495,000 / $90,000 in December / $36,818 monthly avg.
2. Mix Increase Copy Sales to 20% of overall sales
3. Profitability Lower COGS and Operating Expense
4. Productivity Improve Avg. Customer Transaction to $20
2008 Department Sales
2008
2005 2006 2007 % $
UPS 20% 15% 14% 15% $49,500
FedEx
DHL
USPS
Stamps
Packing
Insurance
B/W Copy
Color Copy
Fax
Mailbox
Retail
Finishing
Notary
Misc
100% 100% 100% 100% $495,000

3. 2008 Action Items
Sales Due Date
1. Expand B2B Sales Program S
2. Add Loyalty Program to Marketing M
Mix
1. Improve Copy Service Marketing S
2. Purchase Bindery Equipment S
Profitability
1. Decrease COGS
a. Eliminate ReDo’s L
b. Sign up with Refund Tech S
2. Decrease Operational Expense L
Productivity
1. Train Employees M
2. Improve Outsourcing M
S = Short Term (1 – 2 months)
M = Medium Term (3 – 6 months)
L = Long Term (7 – 12 months/ongoing)
Training and Education
1. Review additional services with employees
2. Attend AMPC Convention
3. Participate in AMPC On-Line Training
4. Utilize the AMPC Mentor Program
Equipment Purchases
1. Business Card Slitter
2. Coil Binder

4. Core Focus and Vision Questionnaire
(Use these questions to help complete the
Core Focus and Visions aspect on Page 1)
1. What makes your company special?
a. It must be different than everyone else.
b. List everything you do and cross out the things that are not different.
2. Of the services you offer, which are most profitable?
3. What do you promise your clients about products and business?
a. Do you know what your customers expect?
4. Who needs what you sell?
a. Match customers to your areas of profitability. Focus on those areas.
5. Why will customers buy from you?
6. How will you reach people to let them know about your company, products and
services?
7. How will you tell if you are right?
a. Measure and analyze results. Know what you can measure, how you can
measure it and how often should you measure your progress.