2. What is Modernity/Modernism?
- How socio-cultural norms, attitudes and
practices have developed in various ways
- Can also refer to the subjective or existential
conditions produced and their ongoing impact in
human culture, institutions and politics
- In the western world it is seen as a socially
progressive trend of thought that affirms the
power of humans to reshape their environment
- “What’s holding us back?”
3. Liquid/Solid Modernity
Zygmunt Bauman
Liquid Modernity is focused on the individual
People can shift (flow) from one social to another in
a fluid manner
Includes values, places, jobs, politics, sexual
orientation
4. A hundred years ago 'to be modern' meant to chase 'the final stateof perfection' -- now it means
an infinityof improvement, with no 'finalstate'in sight and none desired
- Zygmunt Bauman
6. Positive Effects
of modernity
on the society
Man is going beyond his natural limits
(acting as God!)
Because of the Internet and other ways
of processing data, businesses are
handled more quickly which leads to
competition within the society
Communication is way easier than
before (newspapers, radio, television)
Using the computer enables us to
explore other countries without leaving
our house.
7. Negative Effects of modernity on the
society
Our privacy is threatened by modernity
Modernity can cover issues which people of a country are suffering from
No control over modernity
Leisure addicted people who are not productive
Children have their own mobile phones
Pollution
Instead of being a solution to today’s society problems, modernity is threat
8. Psychological and moral hazards of
modern life
Alienation
Feeling of rootlessness
Loss of strong bonds and common values
Hedonism
Disenchantment of the world
Loss of value in human life
modernity is the loss of a stable conception of humanity
10. How modernity
affects social
adaptability
“Modernity refers to a period marked
by a questioning or rejection of a
tradition”
Society is always in a state of changing
Social adaptability: adapting to the
new “normal”.
Example: Applying for a job through a
website instead of a job ad in a
newspaper.
11. How modernity
affects social
adaptability
“Modernity refers to … the prioritization
of individualism, freedom and formal
equality”
Previously male-dominated fields are
slowly disintegrating as more and more
women enter these areas in the
workforce.
Equality for men and women
12. How modernity affects progressiveness
“The country that is more developed industrially only shows, to the less
developed, the image of its own future.” (Karl Marx)
This presents the idea that any given society is always progressing towards a
future self that is more improved than its current status and that the concept
of being modern means being in the most currently developed state that one
can be in.
Example: A New Highway
Example: Formal Education
Example: Urbanization
13. Capitalism VS. Socialism
Capitalism
Private
Market-based economy (buyers &
sellers)
Consumer choice
Government has minimal
involvement in economic activity
Inequality
Socialism
Means of production are influenced
by the state
Production planned by authorities
to meet needs
Government involved
Equal opportunity for all
Compensated based on
contribution
14. SoCiaLism aNd COMmuNiSm Are tHe
sAMe
Social Democracy
- State run welfare system
- Capitalist economy
- Bernie Sanders & Nordic countries
Marxism & Leninism
- Dictatorship of the proletariat
- U.S.S.R
16. Modernity’s Effect on Capitalism
Millennials are turning away from capitalism
Americans between the ages of 30-39 are
calculated to have amassed 46% less wealth than
an equivalent person in 2007
A poll from Harvard university found that 51% of
respondents do not support capitalism
17.
18. Socialism
Countries are leaning more towards socialism
Denmark has the smallest private sector in Europe, small businesses
thrive and students get paid to go to school
70% of companies have 50 people or less with only 800,000 in the private
sector
Finland’s government plays a key role in the social and economic well-
being of citizens
New Zealand offering support for housing, unemployment, health, child
care and education
19. Globalization vs anti-globalization
"Globalization is the increasing interaction of people, states, or countries
through the growth of the international flow of money, ideas, and culture.”
Not a new term
The world is closer than it’s ever been
20. • Goods & Services
• Capital
• Single world market
• Employment
• Travel
• Culture
• Religion
• Values
• Media
• Super national
Institutions
• Non-government
Organizations
• Education
Economic Globalization Cultural Globalization Political Globalization
21. Anti-Globalization
“Opposition to the increase in the global power and influence of businesses,
especially multinational corporations.”
Why?
o Exploitation
o Environment
o Human rights
o Monopolization
22. When making a purchase decision…
Research
Consider
Be mindful of business trickery