3. RadiumOne
What we do.
RadiumOne builds intelligent software
that automates media buying, making
big data actionable for marketers, and
connects them to their next customer.
3
4. Programmatic Everything
We believe:
In 5 years, 95% of digital marketing will be automated by software.
Tens of billions of
real-time impressions each
〉 We tap
day across the Web, video, social
and mobile to reach consumers in
real-time no matter where they are.
〉 Our software uses
artificial intelligence to
aggregate, book,
flight, analyse and
optimise all forms of
digital media
〉 Our tools and methodologies
increase the relevance and
personalisation of ads
through sophisticated algorithms
that find valuable characteristics,
gauge consumer behaviours, and
target ads with laser focus to the
right audiences.
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5. What about the world is
changing that makes
innovation necessary?
Data is complex
Buying is difficult
Value is hard to understand
5
11. Big Data
Building the seed from 1st party data
Advanced
link shortener
Aggregated sharing
tool for publishers
Users searching for &
sharing relevant terms
Users Interacting with
Shortened Po.st URL
from FB, TW, or Posted
Content
#HashTag & @Handle
Targeting
Defined Demo Data
Mobile targeting
cross-platform
@Hyundai
@Sonata
@Pickyourteam
#SUV
#sedan,
#superbowlcommercials,
#innova7on,
#midsizecar
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13. The Importance of Fresh Data
Overall Conversion Rate
100.0%
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
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3
5
7
9
11
13
15
17
19
21
23
25
27
29
31
33
35
37
39
41
43
45
47
49
51
53
55
57
59
61
63
65
67
69
71
73
75
77
79
81
83
85
87
89
Cumula7ve
%
of
all
impressions
Cumula7ve
%
of
all
conversions
Although less than 5% of impressions were served on the first day, these impressions
accounted for more than 40% of all conversions.
Source: RadiumOne, 2013
13
15. Dynamic Data Identifies Real-Time Interest
social
connections
mobile
Interested Consumers
Right Now
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16. Social and Mobile are Overlapping
‘Social’ is by nature ‘mobile’
55%+ of all sharing and
engagement happens on a
mobile device
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17. Branded Content : Native Ads
Make Advertising Information…..
• Built on content experiences
• Informed by proprietary data and insights
• Presented to audiences at scale via brand messages
within engaging formats
• Optimised for Social Engagement
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22. Protecting Data
〉 The integrity and security of a Client’s data is paramount to us
〉 All cookie matching is anonymous
〉 Audience Data(ShareGraph) modeling or any other approved use case is strictly segregated
〉 Unavailable to anyone else for any other purpose
〉 Accessible only to users approved by Client
〉 Transparency
〉 Clients are welcome to audit our operations upon demand
〉 We uphold strict data protection standards
〉 We do not use Personally Identifiable Information (PII) in ad targeting
〉 We are certified by the NAI, IAB, PrivacyChoice, EDAA
〉 We are one of only a select number of partners asked to work with Facebook (FBX)
Private
&
Confiden7al
-‐
22
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23. R1 DSP-DMP & Customer 360
Similar
Products
for
different
use
cases
Display
RTB
Mobile
RTB
Video
RTB
FBX
Push
Email
R1
DSP-‐DMP
Social
Site
Call
Center
360’
View
of
Customer
Audience
Crea7on
&
Ac7va7on
Anonymiser
Insights
Customer
Data
Store
Anonymous
Digital
Persona
Data
Store
Planning
De-‐
Anonymiser
Data
Inges7on
&
Cleansing
SDKs
Po.st
Ad
(Non
PII)
3rd
Party
3rd
Party
POS
Internal
Marke7ng
(PII)
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24. Managed Service: Join the Dots…
〉 Minimise internal development and integration risk from data to delivery
〉 Realise significant time-to-market benefits
〉 Leverage a state-of-the-art integrated ad tech stack
INTELLIGENCE
R1
DMP
INSIGHT
R1
PAI*
ACTIVATION
R1
DSP
〉 *Predictive Algorithmic Insight
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25. Roadmap to Success
〉 White label solution
Help Clients, their Agencies, and Publishers to drive new business
〉 Data
Protect both publisher and brand audience data
〉 Minimise integration risk and hidden costs
Increase speed-to-market
〉 Performance
Generate performance based on in-market customers
〉 Integration
Offer tightly integrated DSP capabilities, enabling a significant increase in transparency,
frequency, amplification and audience extension leading to engagement and conversion
〉 Insights
Provide ‘Actionable’ commercial insight around audience
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