1. What are potential ethical
issues that could arise in the
sub agencies pitching new
business?
PAM SHARO
PR 459
JANUARY 30, 2014
2. Background
Ethics- Personal and professional value systems and standards that
underlie decisions and behavior
Ethical practice has always been questionable
No set scale for ethical standards: based on personal conscience and
beliefs
3. Ethical Standards
Ethical Codes- written and formalized standards of behavior used as
guidelines for decision making.
Advocacy-based associations with ethical codes:
American Marketing Association (AMA)
Public Relations Society of America (PRSA)
American Advertising Association (AAA)