Session 4 of the Summer Startup Academy has come and gone – but not without some great insight and conversation. In this presentation, Susan Fonseca, Founder of Women@TheFrontier (@WomenAtFrontier) spoke on her experiences working with organizations such as NASA as she helped turn the concept of Singularity University into a reality in only a matter of months. Biggest takeaway: the best time to start is now.

1. #StartupAcademy

2. What: Visionary, Strategist, Communications Expert
How:
• Yes > No
• Feast + Famine
• Inspire action
• Time Management
• Authentic
When: NOW
Susan Fonseca
Founder, Women@TheFrontier
Founding Member, Singularity University
#StartupAcademy
@hypepotamus

3. Dream
Inspiration
Idea
Ideation
#StartupAcademy
@hypepotamus

4. Build
1. The Team. (Board, Staff, Volunteers, Advisors)
2. Internal Structures. (Corporate, Legal, Operations)
3. External Structures. (Website, Brand, Projects, Needs)
4. Infrastructure (IP)
5. Funding  Launch!
#StartupAcademy
@hypepotamus

5. Courtesy of IDEO
Grow
#StartupAcademy
@hypepotamus

6. A Leader
To Lead:
• To protect + provide cover for the team
• To find resources to build the dream
• To make the tough call
• To take responsibility for the org
• To carry the full load - always
Also:
• To steer the ship
• To enjoy the process
• To choose the design, tone, culture
#StartupAcademy
@hypepotamus

7. #StartupAcademy
@hypepotamus

8. #StartupAcademy
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9. #StartupAcademy
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11. #StartupAcademy
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12. #StartupAcademy
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13. “Have a sense of humor. You're going to mess up
from time to time. Laugh at yourself. It's not that
deep. If you fall, make it a big splash!”
- Dr. Mae Jemison
#StartupAcademy
@hypepotamus

14. Women@TheFrontier
launching August 2013
Facebook: Women@theFrontier
Twitter: @WomenAtFrontier
#StartupAcademy
@hypepotamus

15. Thank you!
#StartupAcademy
#StartupAcademy
@hypepotamus