Hyvinvointi-hackathon 21.-22.10.2016 etsi uudenlaisia ratkaisuja hyvinvoinnin haasteisiin: mm. kuinka houkuttelemme ihmisiä hyvinvoinnin pariin. Tutustu lisää www.hyvinvointihack.fi

1. Forging communities around food
Yhteiskeittiö
Kattila ja Kaveri

2. User AnalysisMattijaMaija
• Young
couple living
in Helsinki
region.
• Matti loves
to cook.
• Maija likes
to learn
about
nutrition.
Kari
• Elderly
gentleman
living in care
home.
• Loves to talk
about his
time in the
army.
Juha
• Middle-aged
unemployed
gentleman
diagnosed
with
depression
due to
loneliness.

3. Stakeholders Government bodies
Food wholesalers
Oragnisers
(Associations and
NGOs)
Users
(Both paid and guests)

4. Competitors and Potential Collaborators
• The Church
• Has places to host events as well as resources
• Social Service NGOs
• Super Kitchen

5. Marketing plan
• Digital Native Segment
• Online social platforms
• Digital Immigrant Segment.
• Personal phone and SMS based marketing

6. Funding
• Government bodies(Ministry of health and
social welfare)
• Corporates (Corporate social responsibility)
• Paid Users

12. Solutions
• Participation
• Belongingness
• Nutrition
• Sustainable development