01.I4S-Credentials.pdf

COMPANY
INTRO
Who we are
Where we are
Our vision & beliefs
Our strengths
Our clients
What we do
Our way of working
Project team
01.
02.
03.
04.
05.
06.
07.
08.
Our work
09.

INTELLIGENCE4START COMPANY CREDENTIALS
01.
WH
O

WEARE

Intelligence4start is a creative
branding, design & digital
marketing agency with the head
office in Melbourne, Australia and
partner representatives i
n

Hong Kong & Vietnam.
We deliver digital marketing services and technology solutions.

We offer multiple packages to suit your vision, budget and needs. We help
take your brand to the next level. From ideation, to management and
execution, we’re with you every step of the way.

02.
WHER
E

WEARE

We’re headquartered in Melbourne
with partner representatives in Hong
Kong & Vietnam.
We’re trusted by clients from every corner of the world,
including Australia, USA, Hong Kong, Japan, Cambodia,
Vietnam, to name a few.
Our team is a vibrant mix of experts from all backgrounds including
brand specialists, marketing experts, digital marketers, designers,
producers, copywriters and developers
.

HONG KON
G

Kornhil
l

Quarry Ba
y

Hong Kong Island
CONTAC
T

Lan Pha
m

lan@hiimprint.co
m

+85 26 17 88 559
AUSTRALI
A

Headquarter Of
fi
c
e

1A Camelia Stree
t

Box Hill, Victoria, 3028
CONTAC
T

Peter Huyn
h

info@intelligence4start.co
m

+61 478 127471

03.
OUR
VISION &
BELIEFS

YOU DREAM IT,
WE DO IT.
We have successfully introduced and brought many businesses t
o

different markets, primarily Australia by providing them with the custom marketing
tools and strategies that they need to set them apart fro
m

other competitors.
Our mission is to help businesses to achieve sustainable, long-term growth by
providing the most effective and actionable plans, driven from thorough research
& consumer insights, in order to establish and maintain value propositions that
continue to resonate with the end customers.

04.
OU
R

STRENGTHS

Throughout history, we have seen many
western brands made their ways into Asia. We
ourselves have been involved in such projects
with great success. But now, we are starting to
see a wave of Asian brands making their mark
on the global market. At I4S, we believe this is
the future, and we have the experience, network
and expertise to facilitate this movement.
Our diverse team is made up of experts living
and working away from their birthplace. That
allows us to not just understand the needs but
also the profound insights into the target
audience’s mind, on a deeply personal level.
Moreover, our years of experience working with
the Australian market had given us invaluable
understanding of the behaviour and cultures of
this market.
We take pride in efficiency. We understand time
is valuable. That’s why we work with a senior
heavy team, that means primarily field-specific
experts with only a small number of junior staff,
to deliver the best results to our clients. Working
with us, our clients will also benefit from our very
large network of other Australia trusted agency
partners, all exist to serve our clients’ needs.
BringingAsia
to the World
Personal insights
into target audience
Diverse team of

“Heavy Hitters”

05.
OU
R

CLIENTS

06.
WHA
T

WE DO

• Brand Identit
y

• Graphic Desig
n

• Personal Branding
Branding
• Facebook Ad
s

• Google Ad
s

• SEO
OnlineAdvertising
• Marketing Websit
e

• E-commerce Websit
e

• Landing Pag
e

• Website Content
Website Design
• Videograph
y

• Photography
Media Production
• Digital Strategy Consultatio
n

• Social Media Marketin
g

• Influencer Marketin
g

• E-mail Marketing
Digital Marketing
• Influencer strateg
y

• Influencer campaign
s

• Influencer reportin
g

• Social media monitorin
g

• Ambassador + talent management
Influencer Marketing

07.
OUR WAY OF
WORKING

We are a
fi
rm believer in collaborations. In order to give you the best results,
we make efforts to always stay on the same page with you, continuing to be a
listening ear and cater the solutions to solve your exact needs. We prefer to
work very closely with you and be with you through every step of the way.

We have a genuine interest to see you succeed as your success translate to
our success as well. With us, you will
fi
nd not just a service provider, but a
strategic partner.

Throughout the years, we have helped transformed and grown many
businesses of our clients. The proof is in the pudding, here are just some of
our top clients.
Reference
s

Ironfish Melbourne CB
D

Mr Jimmy Ya
n

jimmy.yan@ironfish.com.au
MK Sho
w

Mr Michael Kuziln
y

mk@mklawfirm.com.a
u

ADV Partners Chartered Accountant
s

Mr Duke L
e

duke.le@advaccountants.com.au
Matthew’s Liquo
r

Mr Trung H
o

trung.ho@matthewsliquor.com.au

08.
PROJEC
T

TEAM

Peter Huynh
Founder & Director
• Years of experience: 20 year
s

• Expertise: Marketing Strategy, Business
Development, Applied Technology, Digital
Transformation, Customer Insights, Market
Research, Partnership Growth, Branding.
Nga H Rose
Partner - Head of Branding Division
• Years of experience: 10+ year
s

• Expertise: Branding Strategy, Marketing
Campaigns for Big Brands, Account
Management, Project Management, Creative
Design.
Anna Vu
Marketing Strategist cu
m

Account Director
s

• Expertise: Strategy and Planning, Business
Development, Customer Behaviour, Project
Management, Client Relationship, Event
Organising.
Head of Marketing Division
Lan Pham
• Years of experience: 8+ year
s

• Expertise: Branding Strategy,Digital Content,
Branding, Project Management, Client
Relationship Management.
Global Account Directo
r

Branding Division

Jina Huynh
Account Manager
s

• Expertise: Strategic Planning, Account
Management, Project Management, Event
Management, Content Creation, Graphic
Design, Digital Advertising, Data Analytics
Kate Nguyen
Social Media Specialist
s

• Expertise: Social Media Management,
Copywriting, Community Engagement,
Campaign Management, Social Media
Advertisement.
Vicky Nguyen
Social Media Specialis
t

& Account Executive
s

Copywriting, Strategic Planning, Market
Research, Project Management.
Liz Nguyen
Social Media Manager
s

Copywriting, Strategic Planning, Digital
Advertisement, Data Analytics & Research

09.
INFLUENCER
S

MARKETING

Influencers
Marketing
I4S offers an end-to-end solution to your Influencers Campaign. We develop strategy,
design campaigns, source talents, monitor and optimise performance.

Our Influencers Hub of Vietnamese and International Influencers is ready to partner with
Brands to elevate your brand awareness. If you are looking to reach more audience
through Influencers Campaigns, our portfolio of diverse Influencers ensure that the
assigned talents are the perfect fit for your brand.

Our sources of Influencers are not limited to the talents in our pool. We help you find and
connect with Influencers all over Australia, and do all the nitty-gritty talent management
work to save you time and energy. As the main connection between brands and
influencers, we make sure that the content is delivered at its best quality
.

Platform
s

Facebook, Instagram,
TikTok, Youtub
e


10.
OU
R

WORK

Uniqlo Vietnam
Launch Campaign
Scope of Wor
k

Creative Directio
n

Art Directio
n

Project Management
A launch campaign for Uniqlo, who opened its first two locations in Vietnam in 2019
.

As part of the Creative and Project Management team, our talent had developed a key concept and
message to connect the brand to the local audience:

Elevate Everyday (Nâng chuẩn mỗi ngày).

Under one lead agency and in collaboration with few other production and advertising agencies, we
executed creative design, films, ad campaign, online and offline content materials and coordinate
the communication between multiple internal and external stakeholders from US, Japan,
Singapore, Malaysia and Vietnam
.

The campaign had gained a major impact in all social media and communication channels as well
as a beyond expected revenue for the brand during the campaign
.

Year of Completio
n

201
9

Locatio
n

Vietna
m

Talen
t

Gre
g

Nga
In the collaboration with Rice*

UNIQLO
CAMPAIGN IDENTITY

Truly Viet
Scope of Wor
k

Brandin
g

Digital Marketin
g

Social Media Marketin
g

Online Advertisin
g

Media Production
Aligned on the vision to promote Vietnamese culture worldwide, Truly Viet - a Viet restaurant in
Melbourne, chose I4S to be their partner. The restaurant industry in Melbourne is dynamic,
saturated, competitive, and forever changing. That's why it's more dif
fi
cult for brands to make a
name for themselves. We sat down with Truly Viet to understand what their goals were, and
fi
nally, we came down to two primary missions: creating an online presence and optimise digital
marketing campaigns. Therefore, we prioritised our advice on their marketing strategy, social
media management, and business consultancy.

It might look easy, but the results didn't just happen overnight. It's the combination of

attention-grabbing and innovative content that captures the true essence of Truly Viet

through professional and high-quality photography. Besides, highly-targeted digital ads and
utilising in
fl
uencers were the keys to expanding the brand ef
fi
ciently. Through the use of multiple
digital marketing touchpoints, we were able to target a far wider audience from several different
angles, resulting in a page with more than 2,000 likes and posts with more than 30,000
engagements.
Year of Completio
n

2018-201
9

Locatio
n

Melbourne, Australia

TRULY VIET
GRAPHIC DESIGN

TRULY VIET
FOOD PHOTOGRAPHY

TRULY VIET
SOCIAL MEDIA

TRULY VIET
INFLUENCER CAMPAIGNS

TRULY VIET
RESULT

Ironfish
Scope of Wor
k

Brandin
g

Digital Marketin
g

Social Media Marketin
g

Online Advertisin
g

Media Production
If you would like to go fast, go alone; if you would like to go far, go together! Iron
fi
sh is a well-
established and leading property investment company having local branches in all the major
capital cities of Australia. As a trusted business partner, Intelligence4start o
ff
ers one-stop-for-all
Marketing services that any corporates need. We accompany the Iron
fi
sh Melbourne CBD
branch to enhance brand awareness, expand the market, and help more Australians achieve
long-term
fi
nancial well-being through strategic property investment.

Research and analyse the existing and new target audiences to set up a comprehensive

marketing plan. Plan, promote and organise online webinars to educate customers and attract
more potential leads. Optimise e-mail marketing campaigns to retain the current customer pool.

Tailor all social media marketing strategies and digital ad campaigns to expand the target
market and enhance brand awareness. Design and develop landing pages with SEO-optimised
structures and content. Work as a media production house and apply professional video
marketing strategy to amplify unique selling points of the properties and the business.
Year of Completio
n

Since 202
1

Locatio
n

Melbourne, Australia

IRONFISH
WEBINAR

IRONFISH
SOCIAL MEDIA

IRONFISH
EMAIL MARKETING & POSTER

IRONFISH
RESULT

Michael Kuzilny
Show
Scope of Wor
k

Brandin
g

Website Desig
n

Digital Marketin
g

Media Productio
n

Online Advertising
The Michael Kuzilny Show is one of the partners who have been with us since the early days, who
came to us looking to start his own Youtube channel from scratch. At I4S, one of our favourite
ventures is working with individuals to create a unique and sound brand that represents the core of
whom they are, making the individual the front and centre of the brand and giving them a platform for
their voice to be heard
.

To help Michael transform his brand, we had to delve a little deeper into his past work to see where it
went wrong. With our team of professional designers, copywriters, and media production, we brought
Michael's ideas into reality and helped him rebuild his brand.However, it's one thing growing
audience, but it's a whole other ball game engaging them. As Michael's business partner, we advised
him on the channel's content and helped him target the right audience through online advertising.
Our production team

worked closely with Michael to deliver the best outcome for him, his brand, and viewers. After 10
months, The MK Show has gained more than 15,000 subscribers and will continue to grow bigger.
By never losing sight of the bigger picture, we motivated our team and worked hard towards where
we set out to be.
Year of Completio
n

Since 201
9

Locatio
n

Australia

MICHAEL KUZILNY
VIDEOGRAPHY

MICHAEL KUZILNY
SOCIAL MEDIA
YOUTUBE CHANNEL PODCAST CHANNEL

MICHAEL KUZILNY
SOCIAL MEDIA

MICHAEL KUZILNY
RESULT

The
HangryWoof
Scope of Wor
k

Insigh
t

Brand Strateg
y

Visual Identit
y

Packagin
g

Digital Identity
2020 and Millennials in the U.S. were struggling to find the most beneficial and effective
supplements for their dogs. A market jam-packed with jargons and dull- looking products left
these emerging pet parents with a sense of doubt and unease
.

The Hangry Woof, the premium supplements brand needed an approachable look that, at the
same time, could resolve any doubts from the ever-more-demanding young pet parents. With a
mission to make supplement pills more enjoyable for dogs, it also had to make the experience
feel less daunting for the humans
.

We worked with Hangry Woof to create a distinctly refreshing identity, marked by vibrant colors
and lively illustrations of healthy, happy, and confident pooches. Information is presented in a
clear and concise manner, making it easy to follow and understand
Year of Completio
n

202
0

Locatio
n

US
A

Talen
t

Ikigai

THE HANGRYWOOF
LOGO

THE HANGRYWOOF
SYMBOLS

THE HANGRYWOOF
ILLUSTRATIONS

THE HANGRYWOOF
ICONOGRAPHY

THE HANGRYWOOF
STATIONERY

THE HANGRYWOOF
BRAND APPLICATION

THE HANGRYWOOF
STICKERS

THE HANGRYWOOF
PACKAGING

THE HANGRYWOOF
PHOTOGRAPHY

THE HANGRYWOOF
WEBSITE & DIGITAL ASSETS

Fred Perry
Launching
Campaign
Scope of Wor
k

PR & Communication Lea
d

KOLs Recruitmen
t

Social Media Coordinatio
n

Press Conference Coordination
Fred Perry arrived in Vietnam with the ambition to connect meaningfully with
local subculture. As such, we utilized our network to research and recruit 30
influencers to become the Fred Perry ambassadors for Vietnam.

A series of images of the ambassadors was directed to be used in
communication. Simply wearing the Fred Perry pieces they chose, the
models expressed their personal style, and comfortably posted the images
to their own social media. We continued to develop the Fred Perry press
conference and launch party
.

In the collaboration with Rice*
Year of Completio
n

201
6

Locatio
n

Vietna
m

Talen
t

Nga

FRED PERRY
PROMO MATERIALS

FRED PERRY
SOCIAL MEDIA

FRED PERRY
PRESS COVERAGE

Cooplus
Vietnam
Scope of Wor
k

Brand Strateg
y

Visual Identit
y

Brand Stor
y

Packagin
g

POSM
A social enterprise with the mission to enhance the life quality of disadvantaged minorities in rural
Vietnam, Cooplus provides assistance in sustainable agricultural practices as well as product
distribution. In bringing their products to the urban consumer, Cooplus aimed to help farmers secure
their economic well-being. However, in order to stand out in this highly competitive market, Cooplus
needed a brand identity that could encapsulate its values and touch the consumer’s heart. We drew
inspiration from the charm in the everyday life of Vietnam’s ethnic minority communities, gradually
giving form to a graphic identity that captures the spirit of loving, connecting and sharing. Systematic
application of the newly-created identity not only distinguishes Cooplus’ products from others in the
market, but also prepares the brand for growth in the long-haul.
Year of Completio
n

201
8

Locatio
n

Vietna
m

Talen
t

Ikigai

COOP PLUS
LOGO

COOP PLUS
BRAND ARCHITECTURE

COOP PLUS
KEY VISUAL

COOP PLUS
STATIONERY

COOP PLUS
BRAND APPLICATION

COOP PLUS
SIGNAGE SYSTEM

COOP PLUS
WEBSITE

COOP PLUS
PACKAGING

COOP PLUS
BRAND HANDBOOK

COOP PLUS
POSM

THAN
K

YOU
P. +61 478 127 471
E. info@intelligence4start.com
W. www.intelligence4start.com

01.I4S-Credentials.pdf

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