1. Messin’ with the Media
Presenter: Ron Cooper
November 10, 2011

2. Overview
The Right Way to Deal with the Media
How to Identify a Good News Story
How to Make a Media Action Plan
How to Build Better Media Relationships over
the Long Run
Why a Crisis Communications Plan is a Good
Idea

3. Tips for Better
Media Relations
• Do Your Homework
• Be responsive
• Follow up
• Say Thanks
• Set the record straight
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/zooboing/4229413061

4. What Do Other PR Pros Say?
Prepare, Prepare, Reporters are People,
Prepare Too
www.flickr.com/photos/web4camguy www.flickr.com/photos/quinnanya
/453485362/ /3003245982/

5. Tips, Anyone?
What’s the best tip
in dealing with the
media that you can
share with us
today?

6. What is your M.A.P.?

7. Building a Media Action Plan
T h e s t o r y i d e a
W h y i s t h i s n e w s w o r t h y ?
H o w a r e y o u t o g o i n g t o
pitch the story?
W h i c h m e d i a o u t l e t s a r e
your targets?
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1681924558/

8. Open Discussion

9. Considerations for
Your Media Action Plan
Media Engagement
• Meet editorial board of the paper.
• Tour the TV station.
• Visit the newsroom.
• Get to know the managing editor.
• Get to know the reporter who covers your
industry.
• Put reporters and editors on mailing lists.

10. Considerations for
Your Media Action Plan
In-house
• Identify a media spokesperson, and a
backup.
• Do mock interviews, especially when
trouble is brewing.
• Update your Media Action Plan yearly.
Also, update your media mailing list.

11. Crisis Communications
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unfccc/5600066127

12. Open Discussion
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2330323726/

13. http://www.flickr.com/
photos/29890539@N07
/4648496819

14. Thank You!
Email: Ron@roncooperwriter.com
Phone: (812) 989-8236
LinkedIn: www.linkedin.com/in/ronhcooper
Website: www.roncooperwriter.com
Blog: blog.roncooperwriter.com