Iabc seattle-jeff hasen-momentsoftrust-042210

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IABC/Seattle Morning Manager event on 4/22/10 featured Jeff Hasen, Chief Marketing Officer of Hipcricket talking about Moments of Trust, touchpoints of

Business

Moments of Trust Jeff Hasen April 22, 2010

Integrity, Service or Else ,[object Object],[object Object]

“ I Can’t Believe What I Just Saw” ,[object Object]

And Then There Was Arum ,[object Object]

Moments of Trust Trends ,[object Object],[object Object],[object Object],[object Object]

User-Generated Content ,[object Object],[object Object],[object Object]

Have A Phone, Have a Voice ,[object Object],[object Object]

Distrust In Company Management ,[object Object]

Play Out on Individual Level ,[object Object]

More Than Quality of Food ,[object Object],[object Object]

$14 For Receiving A Package ,[object Object],[object Object]

Massive Mistrust ,[object Object],[object Object]

Companies Are “Falling Short” ,[object Object],[object Object]

Consumers’ Bubbles Are Burst ,[object Object],[object Object]

You Take Him, No You Take Him ,[object Object],[object Object],[object Object]

Consumers Abandon Losers ,[object Object]

Customers Buy From Winners ,[object Object]

Driven Off The List? ,[object Object],[object Object],[object Object]

Leading CEOs Hit The Road … Literally ,[object Object]

“ You Have To Have Your Values” ,[object Object],[object Object]

Identifying Your Organization’s Moments of Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Do Employees Have Each Others’ Backs? ,[object Object],[object Object]

Lying To Shareholders Doesn’t Sell ,[object Object],[object Object]

Keep A Scorecard ,[object Object],[object Object],[object Object],[object Object],[object Object]

Change The Score To Your Advantage ,[object Object],[object Object],[object Object]

Communicating Accountability ,[object Object],[object Object],[object Object]

Our Role As Marketers ,[object Object],[object Object],[object Object]

Godin With The Last Word ,[object Object]

Jeff Hasen jeffhasen.com [email_address] 425 202-0835 Twitter: @momentsoftrust @jeffhasen

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Iabc seattle-jeff hasen-momentsoftrust-042210

1. Moments of Trust Jeff Hasen April 22, 2010

5. Do I Have A Deal For You?

9. My Moment To Gain Your Trust

10. When You Just Gotta Go

11. My Road

12. My Road

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16. Now Sanford And Tiger And …

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19. What Technology Barriers?

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26. What Stakeholders Say Matters

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34. Fortune’s Most Admired

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48. Moments For Questions

49. Jeff Hasen jeffhasen.com [email_address] 425 202-0835 Twitter: @momentsoftrust @jeffhasen