What contribution is Canada making to the global digital marketing ecosystem? Find out in these slides from The Weather Network/Pelmorex. Presented by Ken Headrick, Managing Director. This presentation was given at IAB Canada's MIXX Conference in March 2013.

1. Canada – laggard or leader, what
contributions are we making to the global
digital marketing ecosystem?
Ken Headrick
Managing Director
The Weather Network

2. The Challenge
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Dominant position in weather in Canada on all platforms
SoLoMo = weather and very high reach category
US players pursuing global strategies
Device/platform/screen proliferation
• TV, iTV, connected TV, web, mobile web, phone, tablet,
cars, appliances, etc.
• Data rich and real time 24X7 application = big data

3. Response and Impact
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Best in World Weather – PointCast
Extensive portfolio – TV, iTV, connected TV, web, mobile
web, 4 phone platforms, 4 tablet platforms, PC and Mac
apps
Major Redesign web and mobile web – Int’l, viewability
iTV – First in Canada - Mediaroom best-in-class app
Connected TV
Largest digital media weather provider in Spain
Travelers Network and Beat the Traffic – US

4. Leadership from Others
Canadian HQ
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SEM – Enquiro/Mediative, Acquisio
adTech - Casale, Shiny Ads, Datacratic, Ad Gear, Ad Parlour
Social Management and Analytics - Radian 6, Hootsuite
Mobile – Polar Mobile, Extremelabs
Canadian-led
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Joe Zawadzki - Media Math
Michael Rubenstein President of App Nexus.