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Every business wants to find love with their customers
on Valentine's Day but ever wonder who performs best?
AdRoll EMEA dove into the performance marketing pool
of love to see who is coming up roses when it comes to
online Valentine's Day campaigns in the apparel, retail,
beauty and travel industries.
11 Advertising InsightsYou’ll Love This
Valentine’s Day
1
27%Increase in average orders during
Valentine’s Week when compared
to the previous fortnight
55%More sales during Valentine’s Week on
speciality retail sites when compared to
the week before
For speciality retailers during
Valentine’s Week when com-
pared to the previous month
More on travel sites 3 weeks
before Valentine’s Day than they
do during the week itself
9
10
1.4X
Higher sales during
Valentine’s Week when
compared to the two
weeks before.
20%
Average cart value is
Higher during Valentine’s Week
Increase in spending during
Valentine’s Week when compared
to 4 weeks beforehand
40%
4X
Sales jump
More revenue during Valentine’s
Week than they do when the
previous two weeks are combined
17%
45%
Consumers spend
Higher click through
rates than the travel
industry during the week of
Valentine's
80%
The beauty industry gets
Higher conversion rate
when compared to the
travel industry
4
Beauty gets
2
Weekly increase in sales when
compared to the three weeks
before Valentine’s Day
78%
San Francisco - New York - Dublin - Sydney - London - Tokyo
APPAREL
BEAUTY
RETAIL
4
3
TRAVEL
5
6
7
8
BEAUTY vs TRAVEL
11
Share the love and insights
#AdRomance
Specialist retailers make
X

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11 Valentine's Day Marketing Insights for Retail, Beauty, Travel & Apparel

  • 1. Every business wants to find love with their customers on Valentine's Day but ever wonder who performs best? AdRoll EMEA dove into the performance marketing pool of love to see who is coming up roses when it comes to online Valentine's Day campaigns in the apparel, retail, beauty and travel industries. 11 Advertising InsightsYou’ll Love This Valentine’s Day 1 27%Increase in average orders during Valentine’s Week when compared to the previous fortnight 55%More sales during Valentine’s Week on speciality retail sites when compared to the week before For speciality retailers during Valentine’s Week when com- pared to the previous month More on travel sites 3 weeks before Valentine’s Day than they do during the week itself 9 10 1.4X Higher sales during Valentine’s Week when compared to the two weeks before. 20% Average cart value is Higher during Valentine’s Week Increase in spending during Valentine’s Week when compared to 4 weeks beforehand 40% 4X Sales jump More revenue during Valentine’s Week than they do when the previous two weeks are combined 17% 45% Consumers spend Higher click through rates than the travel industry during the week of Valentine's 80% The beauty industry gets Higher conversion rate when compared to the travel industry 4 Beauty gets 2 Weekly increase in sales when compared to the three weeks before Valentine’s Day 78% San Francisco - New York - Dublin - Sydney - London - Tokyo APPAREL BEAUTY RETAIL 4 3 TRAVEL 5 6 7 8 BEAUTY vs TRAVEL 11 Share the love and insights #AdRomance Specialist retailers make X