Collective relies on video advertising to drive brand recognition but needed a more cost-effective solution for digital video campaigns at scale. They tested AppNexus head-to-head against other solutions. When targeting audiences based on TV behaviors, AppNexus delivered view-through rates 22% higher on average and was 59% more cost efficient. It also increased view-through and click-through rates compared to other solutions for standard audience targeting. Collective was able to achieve better campaign performance and cost savings using AppNexus for cross-channel video buying.