The document discusses typical conventions for movie posters, including that they normally contain an image with text, often featuring photographs of main actors. The text usually includes the film title in large lettering and names of main actors. It may also include the director, characters, release date. Posters are found in and outside cinemas, billboards, bus stops, websites, DVD packaging and advertisements. The document then analyzes recent Hollywood blockbuster posters from 2012 and notes they all feature close-ups of famous actors' faces with a hint to the story, allowing audience identification through recognized stars. This technique may not work for British films using unknown actors, who would need different strategies to draw audiences, such as using bright primary colors