On November 28, 12 Italy-originated SMEs and startups were presented to selected New York-based investors. IB&II, in collaboration with the Loeb & Loeb, Mind the Bridge Foundation and the Intesa Sanpaolo Start-Up Initiative has hosted the fourth symposium in New York.

1. FallSymposium
November28,2012.NewYorkCity
#ItalianInnovationNYC
@StartupsItalian
www.italianbusiness.org

3. TODAY'SAGENDA
FallSymposium
5:00pm
6:00pm
6:15pm
WelcomeReceptionandNetworking
OpeningRemarks
Joe Daniels – Partner, Loeb & Loeb LLP
Fernando Napolitano - President and CEO, Italian Business & Investment Initiative
Masimiliano Cattozzi, Head Intesa San Paolo USA & South America
CompanyPitches
- Stereomood
- HyperTV
- Beintoo
- RealmadeinItaly(RMI)
- ArtistFan
- AdmantX
- Timbuktu
- Blomming
- Mosaicoon
- +Plugg
- +ICoolhunt
- Homply
Each presnters has 4 min pitch,
followed a Q&A session (3 min)
8:45pm ClosingRemarksandReception

5. BENVENUTO!
FallSymposium
DearGuest,
Welcome to the Italian Business & Investment Initiative's Fall 2012 Italian Startup Pitch Event, in cooperation with Loeb & Loeb.
Just over a year and a half ago, IB&II hosted its first event in New
York, showcasing the investment opportunities at a select group of
Italy's small and medium sized enterprises (SMEs) and start-up
companies. Over the last 18 months, we have been able to help
further the international growth aspirations of nearly 50 Italian SMEs
in sectors ranging from biotech and aeronautics - to green tech and
energy. These companies represent the best of Italian innovation, and
the way forward for the country's troubled economy.
A central part of IB&II's mission is to provide a physical forum to con-
nect the supply and demand of capital between the United States and
Italy, and to attract new foreign direct investments by promoting Italy's
SMEs as exciting and viable investment opportunities. IB&II's partners
and I are happy to report that as a result of these efforts, we have been
able to help secure close to $12 million in investment capital for these
growing companies…anditdoesn'tstopthere!OnApril13,IB&IIbrought
its message straight to Italy's political sphere at a special event in Rome
titled, "A Call for Action, Changing a Generation." We gathered together
government representatives, CEOs, and ambitious entrepreneurial
Italians to raise capital and opportunity for aspiring tech-focused
startups.
Today we are joined by twelve SMEs from a diverse range of sectors
including software technology, social media, communications and fash-
ion. These companies have been selected because of their global aspira-
tions and the attractive investment opportunities they present. You will
have a chance to interact directly with the talented management teams
from all nine companies during formal Q&A following their presenta-
tions and a networking session at the end of today's event.
Finally, I want to thank all of our generous sponsors for their kind sup-
port of today's event - without their backing, we would not be here
today.
Distinti saluti,
Fernando Napolitano
PresidentandCEO
Italian Business & Investment Initiative
fnapolitano@italianbusiness.org

7. TODAY'SPRESENTERS
FallSymposium

8. COMPANYSNAPSHOT
FallSymposium
CONTACTTHISCOMPANY:
Daniele Novaga – daniele@stereomood.com
www.stereomood.com
Stereomood is a platform for listening to music online. The music, however, is segmented nontraditionally -
according to your mood. The company has a community of 400.000 registered users that contribute to such
segmentation and focuses on independent labels.
OVERVIEW: KEYPEOPLE: FINANCIALINFORMATION:
Sector: MusicDiscovery CEO: Daniele Novaga* 2012Revenue: $ 650K
Founded: 2010 CTO: MaurizioPratici 2012EBITDA: Not Available
Headquarters: Rome,Italy Creative Director: EleonoraViviani 2013(forecast): $ 4.5M
Employees: Eight 2013EBITDA(forecast): $ 1.9 bn
PreviousCapital: Seed Funding from Innogest

9. NOTES
FallSymposium
Stereomood

10. COMPANYSNAPSHOT
FallSymposium
CONTACTTHISCOMPANY:
Claudio Vaccarella: clavac@vejopark.com
www.hypertvx.com
Second Screen technology presents a new way of engaging audiences, promoting channel and program loyalty, extend-
ing the advertising market and creating new revenue streams. HTV has developed an advanced online cross-device
multimedia platform software that offers enhanced second screen usage. It's fully customizable white-label open-
technology with a wide range of interactive widgets allows easy integration and creates a rich multi-layered online
experience. This has led HTV to become the world leader in providing the most hours of Second Screen technology
content. HTV has installed a total of 7 platforms throughout Europe and plans to launch in the US market in 2012.
OVERVIEW: KEYPEOPLE: FINANCIALINFORMATION:
Sector: MobileEntertainment CEO: Claudio Vaccarella* 2012Revenue: $1.8 M
Founded: 2011 CTO: PatrizioMunzi 2012EBITDA: Not Available
Headquarters:
Employees:
Rome,Italy
Eight
2013Revenue(forecast):
2013EBITDA(forecast):
PreviousCapital:
Not Available
Not Available
$1.9M

11. NOTES
FallSymposium
HyperTVx

12. COMPANYSNAPSHOT
FallSymposium
CONTACTTHISCOMPANY:
Antonio Tomarchio: atomarchio@beintoo.com
www.beintoo.com
Beintoo is a gamification platform and web advertising and mobile, leverages the reward concept sent to the
user based on his/her gaming or app usage results. The company is creating a proprietary loyalty program
based on virtual currency named bedollar. This platform is going global and able to pin in contact advertiser
with 200 million users and more 50 million of active users.
OVERVIEW: KEYPEOPLE: FINANCIALINFORMATION:
Sector: MobileEntertainment CEO: Antonio Tomarchio 20112Revenue: Averaging $200K/month
Founded: 2011 CTO: Fillippo Privitera* 2012EBITDA: Not Available
Headquarters: Mlan,Italy 2013Revenue(forecast): Not Available
Employees: Twenty-Five 2013EBITDA(forecast): Not Available
PreviousCapital: $7.5M from Innogestand
TLcom CapitalPartners

13. NOTES
FallSymposium
BeinToo

14. COMPANYSNAPSHOT
FallSymposium
CONTACTTHISCOMPANY:
Gian Luca Innocenzi – gl.innocenzi@yahoo.com
RMI is a New Media, Life-Style project dedicated to the Italian way of living; a style and uniqueness known
and appreciated world wide. Food & Wine, with a touch of history, tourism and art. In addition, fashion and
design. The RMI project represents the ultimate innovation in Italian Life-Style, content available specifically
for Connected TV, Smartphones and Tablets. Key partners include: Food & Wine, Eataly Fashion & Tourism,
Class Editori Group.
OVERVIEW: KEYPEOPLE: FINANCIALINFORMATION:
Sector: LifestyleMedia CEO: Lorenzo Fragola 20112Revenue: Not Available
Founded: 2012 CTO: Andrea De Paoli 2012EBITDA: Not Available
Headquarters: Turin,Italy Marketing: Gian Luca Innocenzi 2015Revenue(forecast): $15M
Employees: Five Legal&Finance:TizianaDappiani 2015EBITDA(forecast): $ 4.7M
Business Devel.: Greta Torricelli PreviousCapital: Not Available

15. NOTES
FallSymposium
RMI

16. COMPANYSNAPSHOT
FallSymposium
CONTACTTHISCOMPANY:
Fabrizio Sotti – fsotti@artistfan.com
ArtistFan is the only interactive online music network that provides music artists with a FREE, easy to use
platform to promote and distribute their music, videos, merchandise, live performances and live streaming (to
be launched Jan 2013).
OVERVIEW: KEYPEOPLE: FINANCIALINFORMATION:
Sector: MusicDistribution Founder, CEO: Fabrizio Sotti 20112Revenue: Not Available
Founded: 2011 President, co-founder: Joseph Anthony 2012EBITDA: Not Available
Headquarters: NewYork,NY 2015Revenue(forecast): Not Available
Employees: One 2015EBITDA(forecast): Not Available
PreviousCapital: $1.5 M

17. NOTES
FallSymposium
ArtistFan

18. COMPANYSNAPSHOT
FallSymposium
CONTACTTHISCOMPANY:
AntonioLinari–info@admantx.com
www.admantx.com
Contextualization data for cookieless ad targeting like never before. At ADmantX, we not only match ads to
brand-safe appropriate content, we take it a step further and assure that the underlying emotional response to
the content matches the action desired by the advertiser. Semantic technology and dynamic categorization
come together to match ads with the right consumers in the right frame of mind with the right message.
OVERVIEW: KEYPEOPLE: FINANCIALINFORMATION:
Sector: OnlineAdvertising CEO: GiovanniStrocchi 20112Revenue: Not Available
Founded: 2010 CMO: J.Brooke Aker 2012EBITDA: Not Available
Headquarters: WestHartford,CT CTO: Antonio Linari 2015Revenue(forecast): Not Available Employees:
Nine Business Devel.: Damon Francis 2015EBITDA(forecast): Not Available
Partnerships: Greg Shaw PreviousCapital: $2.8M from Atlante Ventures

19. NOTES
FallSymposium
ADmantX

20. COMPANYSNAPSHOT
FallSymposium
CONTACTTHISCOMPANY:
Elena Favilli – elenafavilli@gmail.com
www.timbuktu.me
Timbuktu works at the intersections of design, education and technology. We help parents discover the world
with their kids. Timbuktu is an iPad magazine that brings you only the best content and activities for you and
your kids. Play games, read the news, discover the most beautiful pictures from all over the world. We do the
research, so you don't have to.
OVERVIEW: KEYPEOPLE: FINANCIALINFORMATION:
Sector: MobileEntertainment CEO: Elena Favilli 20112Revenue: Not Available
Founded: 2011 Creative Director: Francesca Cavallo 2012EBITDA: Not Available
Headquarters: Milan,Italy 2013Revenue(forecast): Not Available
Employees: Six 2013EBITDA(forecast): Not Available
PreviousCapital: $ 500K

21. NOTES
FallSymposium
Timbuktu

22. COMPANYSNAPSHOT
FallSymposium
CONTACTTHISCOMPANY:
Matteo Cascinari – matteo@blomming.com
www.blomming.com
Blomming is one of the first European DIY e-commerce solutions for blogs, social media and soon mobile devices.
The platform allows users to insert a complete, embeddable online shop anywhere on the Web. Features include
multilingual support (English, Spanish and Italian) for worldwide coverage and reach.
OVERVIEW: KEYPEOPLE: FINANCIALINFORMATION:
Sector: E-Commerce CEO: Matteo Cascinari 20112Revenue: None
Founded: 2010 CTO:
Nicola Junior Vitto 2012EBITDA: -$ 350K
Headquarters: Italy CMO:
Alberto D’Ottavi 2013Revenue(forecast): Not Available
Employees: Nine 2013EBITDA(forecast): Not Available
PreviousCapital: $1.7M from VertisVenture

23. NOTES
FallSymposium
Blomming

24. COMPANYSNAPSHOT
FallSymposium
CONTACTTHISCOMPANY:
Ugo Parodi Giusino – ugo@mosaicoon.com
www.mosaicoon.com
OVERVIEW: KEYPEOPLE: FINANCIALINFORMATION:
Sector: OnlineAdvertising CEO: Ugo ParodiGiusino 20112Revenue: $ 2M
Founded: 2009 Client Director:
Pietro Sorce 2012EBITDA: $ 250K
Headquarters: Palermo,Italy R&D Manager:
Giuseppe Costanza 2013Revenue(forecast): $ 4.2M
Employees: Twenty-Five Head of Seeding:
Marco Imperato 2013EBITDA(forecast): $ 1M
PreviousCapital: $ 800K from VertisVenture
Mosaicoon
is
an
online
marketing
and
engagement
agency
with
a
network
reaching
over
80M
users
worldwide.
Mosaicoon
has
developed
novel
seeding
approaches
to
improve
the
success
rates
of
viral
campaigns.
Currently
active
in
Italy
and
UK,
Mosaicoon
is
looking
to
expand
its
global
footprint.

25. NOTES
Mosaicoon
FallSymposium

26. FallSymposium
COMPANYSNAPSHOT
CONTACTTHISCOMPANY:
Franco Bondi – franco.bondi@plusplugg.com
Intelligent
tools
that
work
connected
to
the
most
common
smartphones
(IOS,
Android
and
Windows
Mobile).
+Plugg
reinvents
everyday
objects
and
provide
them
with
new
intelligence
(software),
connectivity
(mobile
connection)
and
power
when
connected
to
smartphones.
It
is
the
world
of
internet
of
things:
weather
stations
change
the
alarm
clock
in
case
of
traffic
or
rain,
thermometers
alert
the
office
and
family
members
in
case
of
fever
and
show
a
map
of
areas
with
epidemics,
etc.
OVERVIEW: KEYPEOPLE: FINANCIALINFORMATION:
Sector: ConsumerElectronics President: Andrea Mastalli 20112Revenue: $ 1M
Founded: 2011 CEO:
Franco Bondi 2012EBITDA: Not Available
Headquarters: Cagliari, Italy
2013Revenue(forecast): $ 16M
Employees: Eleven 2013EBITDA(forecast): $ 4.4M
PreviousCapital: $ 3M from VertisVenture

27. FallSymposium
+Plugg

28. FallSymposium
COMPANYSNAPSHOT
CONTACTTHISCOMPANY:
Luca Morena – luca@icoolhunt.com
www.icoolhunt.com
ICoolHunt
is
he
first
location-­‐based
social
networking
game
in
the
intriguing
world
of
coolhunting,
available
both
as
a
Web
application
and
as
an
iPhone
application.
iCoolhunt
is
not
only
a
social
game
and
photo-­‐sharing
service
but
also
an
unprecedented
tool
in
market
research.
It
is
a
game-­‐with-­‐a-­‐purpose
(GWAP)
designed
with
the
intent
of
capturing
the
wisdom
of
the
crowds
on
trends.
OVERVIEW: KEYPEOPLE: FINANCIALINFORMATION:
Sector: SocialMedia CEO: Alessio Morena 20112Revenue: Not Available
Founded: 2012 CEO:
Luca Morena 2012EBITDA: Not Available
Headquarters: Cagliari, Italy
2013Revenue(forecast): $ 1.8M
Employees: Two 2013EBITDA(forecast): $ 590K
PreviousCapital: Seed funding from Atlante Venture

29. FallSymposium
ICoolHunt

30. COMPANYSNAPSHOT
FallSymposium
CONTACTTHISCOMPANY:
Alessandro Santo – ale@homply.com
www.mosaicoon.com
Homply
is
a
real
estate
focused
“Evernote”
that
aggregates
the
“demand
for
house”
and
profit
from
superior
lead
generation
capabilities
disrupting
an
old
market
the
same
way
AdWords
impacted
on
advertising.
OVERVIEW: KEYPEOPLE: FINANCIALINFORMATION:
Sector: RealEstate CEO: AlessandroSanto 20112Revenue: Not Available
Founded: 2012 CEO:
Pietro Montelatici 2012EBITDA: Not Available
Headquarters: Milan, Italy CMO:
Massimo Montagnana 2013Revenue(forecast): Not Available
Employees: Three 2013EBITDA(forecast): Not Available
PreviousCapital: $ 100K

31. Homply

32. SPONSORS
FallSymposium

33. SPONSORS
FallSymposium