Italian Business & Investment Initiative, Mind The Bridge and Intesa Sampaolo organized a Spring Symposium Demo Day in New Yruk on May 2 that featured presentations from 8 prominent EU originated start-ups with founders from Italy, Israel, Greece and U.S. that pitched their ideas in front of venture capitalist specialized in media and tech industries. The selected start-ups that had the opportunity to obtain funds were: - Atooma: a mobile toolkit to create your own mini-apps without code skills. - Map2app: a web based platform for creating mobile travel guides. - Sencogi: an eye tracking software that works on smartphones and can control them through a sight. - Myze: an App that allows users to get deals from purchases. - Hyperfair: a start-up with a platform for running online trade shows. - Badseed: mobile games and Apps developer. - Italianbox: a platform operator offering the best of Italy in a box.

1. Spring Symposium
New York City, May 2nd 2013

2. TODAY’S AGENDA
5:00 PM Guest registration
5:30 PM Opening Remarks
Massimiliano Cattozzi – Head of Intesa Sanpaolo New York Hub
Fernando Napolitano – President & CEO, Italian Business &
Investment Initiative
Marco Marinucci – Founder & Executive Director, Mind the Bridge
Foundation
Carlton Vann – Director of the Division of International Business,
New York City Mayor’s Office for International Affairs
6:00 PM Company Pitches and Q&A
• Atooma
• Bad Seed Entertainment
• Cogisen
• Hyperfair
• Italianbox
• Map2App
• Myze
7:30 PM Closing remarks and networking reception
• Mark P. Davis, Author “Fundraising”
• Maria Teresa Cometto, Co Author “Tech & The City”
BENVENUTO!

3. Dear Guest,
On behalf of Intesa Sanpaolo, Mind the Bridge and NIAF (National Italian American Foundation)
welcome to the Italian Business & Investment Initiative's Spring 2013 Italian Startup Pitch Event.
Two years ago, IB&II hosted its first event in New York, showcasing the investment opportunities of a
select group of Italy's small and medium sized enterprises (SMEs) and start-up companies. Over the
last 24 months, we have been able to help further the international growth aspirations of nearly 60
Italian start-ups and some SMEs in sectors ranging from biotech and aeronautics - to green tech and
energy. These companies represent the best of Italian innovation, and the way forward for the
country's economic growth.
A central part of IB&II's mission is to provide a physical forum to connect the supply and demand of
capital between the United States and Italy, and to attract new foreign direct investments by promoting
Italy's start up as exciting and viable investment opportunities. IB&II's partners and I are happy to
report that as a result of these efforts, we have been able to help secure more than $ 5 million in
investment capital for these growing companies. Last year IB&II was proactive in supporting the
launch of the first US based seed fund dedicated to Italy and Southern Europe -- Mind the Seed --
where IB&II is also an investor. On February 11, IB&II brought its message straight to New York City’s
attention at a special summit titled "Italy Meets the Unites States of America". We gathered together
Italian government representatives, the USA Ambassador to the Republic of Italy and top Italian CEOs
to create a direct dialogue with Us opinion makers and investors. This intends to be a yearly summit.
NIAF was instrumental to its success.
Today we are joined by eight startups from social media, communications and retail. These companies
have been selected because of their global aspirations and the attractive investment opportunities
they present. You will have a chance to interact directly with the talented management teams from all
eight companies during formal Q&A following their presentations and a networking session at the end
of today's event. Finally, I want to thank all of our generous sponsors for their kind support of today's
event - without their backing, we would not be here today.
Cordiali Saluti,
Fernando Napolitano
President and CEO
Italian Business & Investment Initiative

4. TODAY’S PITCHING COMPANIES

5. ATOOMA
Website
www.atooma.com
angel.co/atooma
Atooma makes your smartphone smarter. Imagine your smartphone able to read incoming
email automatically while driving, or post on Facebook your pictures when you’re on holiday.
Atooma is the ultimate mobile toolkit to create your own mini-apps without a nerd degree,
reaching the highest customization. You can set up conditional events (IF) that automatically
trigger simple actions (DO), based on things like time, speed, location, your favourite apps,
email (and more!).
Overview
Sector: Mobile applications
Founded: 2012 (2013 US incorporation)
Headquarters: San Francisco, Rome
Previous capital: $150K from Mind the Bridge,
ENLabs, Zernike Meta Ventures
Employees: 7
Team
Francesca Romano – Co-Founder & CEO
Gioia Pistola – Co-Founder & CMO
Andrea Meriggioli – Co-Founder & CCO
Fabrizio Cialdea – Co-Founder & CTO
Significant Milestones
• June 2012: first seed funding (EnLabs)
• September 2012: 1st prize, TechCrunch Italy
• Jan 2013: second seed funding and acceleration at Mind the Bridge, San Francisco
• Feb 2013: Mobile Premier Award at the Barcelona Mobile World Congress
Notes:

6. BAD SEED ENTERTAINMENT
Website
www.badseed.co /
angel.co/bad-seed-entertainment
We are Bad Seed and we create videogames. We aim to make the difference in the messy
world of mobile clones, creating innovative console quality games. We know how to do it, our
team has years of experience working at Ubisoft on console titles.
Sheep Up! is our first game, a simple puzzle platform about a tiny toy sheep. It has 3 main
features perfectly merged to create an unique experience: top-down gameplay camera, tilt
based input to drive the always bouncing sheep and high quality graphics
Overview
Sector: Mobile gaming
Founded: 2012 (2013 US incorporation)
Headquarters: San Francisco, Milan
Previous capital: $85K from Mind the Bridge,
GameFounders
Employees: 7
Team
Jacopo Musso – Co-Founder & CEO
Clara Parona – Co-Founder & Game
Designer
Roberto Mangiafico – Co-Founder & CFO
Significant Milestones
• May 2012: launch of Sheep Up! on the iOS App Store
• Sep – Dec 2012: first seed funding and acceleration at GameFounders, Tallinn, Estonia
• Jan 2013: second seed funding and acceleration at Mind The Bridge, San Francisco
Notes:

7. COGISEN
Website
www.cogisen.com
SENCOGI by Cogisen is the eye tracking software that works on today's smartphones.
Navigate using your eyes, not your fingers. No hardware needed. No infra-red, it works using
the smartphone's standard camera. It doesn't need a faster processor, it uses new image
processing techniques based upon the best eye tracking system known: the human eyes. It
works well even in very poorly-lit conditions.
SENCOGI revolutionises interaction with a smartphone: Looking is one of the most natural
and spontaneous actions. Using your smartphone will be even more instinctive, instant and
captivating.
Overview
Sector: Mobile applications
Founded: 2012
Headquarters: Naples
Previous capital: $500K from Vertis Ventures
Employees: 7
Team
Christiaan Erik Rijnders – Founder & CEO
Significant Milestones
• Nov 2012: funding round with Vertis Ventures
Notes:

8. HYPERFAIR
Website
www.hyperfair.com
angel.co/hyperfair
HyperFair has developed a web-based platform for hosting virtual trade shows. This is a 3D
world where people with avatars meet, engage and do business. We give trade show
producers the opportunity to host 3D virtual trade shows based on our platform, monetizing
their audience in a different way and generating a new stream of revenue. Exhibitors and
attendees enjoy a new way of doing business while generating qualified leads, saving money
and time (no traveling) and attending a larger number of trade shows worldwide.
Overview
Sector: Online services
Founded: 2010
Headquarters: San Francisco
Previous capital: $1.3M from angel investors
Employees: 9
Team
Marco Campanari – CEO & Founder
Massimiliano Bonfanti – Founder
Andrea Ballarini – COO
Significant Milestones
• Oct 2012: closed seed round with angel investors
• Dec 2012: version 2 of the platform launched
• Jan 2013: first US customer (American Institute of Architecture)
• Mar 2013: six additional customers acquired
Notes:

9. ITALIANBOX
Website
www.italianbox.com
The best of Italy in a box: B2C eShop matching Italian products with international lovers of
made-in-Italy. The Company will become a reference point for an already appreciated
universe of "Typical Made in Italy" products and services. It scouts a wide range of quality
products and truly Italian experiences and resales at competitive prices, acting as an
intermediary. Some products are assembled into gift-selections to facilitate consumer choices.
Overview
Sector: E-Commerce
Founded: 2011
Headquarters: Rome
Previous capital: $250K
Employees: 5
Team
Nicola Santoro – CEO & Founder
Aleksandra Dubrova – Partner & CFO
Franco Bondi – ICT Consultant
Significant Milestones
• As of Apr 2013, over 1,450 products scouted; signed agreements with over 100 Italian
SME suppliers
Notes:

10. MAP2APP
Website
www.map2app.com
angel.co/map2app
map2app is a browser-based platform that allows to create travel guides for iPhone, Android
and HTML5.
Our customers are people and companies working with travel related content that are looking
for an easy, economical and fast way to have a multi-platform mobile presence.
map2app addresses all those “non developers” who want to promote places and events
through a mobile app.
Overview
Sector: Online services
Founded: 2012
Headquarters: San Francisco
Previous capital: $50K from Mind the Bridge
Employees: 7
Team
Pietro Ferraris – Co-founder & CEO
Simone Biagiotti – Co-founder & CTO
Michele Orsi – Co-founder & Cloud
Software Architect
Significant Milestones
• Nov 2012: winner of the Italian Venture Forum, Turin
• Dec 2012: winner of the World Summit Award, Abu Dhabi
• Jan 2013: seed funding and acceleration at Mind The Bridge, San Francisco
Notes:

11. MYZE
Website
www.myze.co
angel.co/myze
Myze is a smart shopping companion that ensures that consumers maximize the value they
obtain from their credit cards and loyalty programs. Myze guarantees that consumers don’t
miss out on the best cash rewards, rebates, mileage points or discounts. Our personalized,
location-based service guarantees a hassle-free shopping experience, automatically
informing the user of the best credit card to use at the point of purchase.
Overview
Sector: Mobile applications
Founded: 2012
Headquarters: San Francisco
Previous capital: $65K from Mind the Bridge
Employees: 5
Team
Yuval Yifrach – Founder & CEO
Michael Angelo Libio – CTO
Tomás Durandeau – CMO
Gilad Liran – CFO
Significant Milestones
• Jan 2013: seed funding and acceleration at Mind The Bridge, San Francisco
Notes:

12. Milestones
Nov 2012: first seed funding from Monthly Ventures, Silicon Valley
an 2013: second seed funding and acceleration at Mind The Bridge, San Francisco, and
funding from angel investors
Notes:

13. SPONSORS

14. SPONSORS