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Ibm symp14 referent_christian klezl_cloud
- 1. © 2014 IBM Corporation
Cloud:
Wachstumsmotor für Unternehmen
Christian Klezl
06. Mai 2014
- 4. © 2014 IBM Corporation
IBM believes that Cloud, combined with Analytics, Mobile
and Social leads to what IBM calls “The Era of Smart.”
1980 2000
Mainframe
2020
PC
Internet
Web 2.0
1
2
3 Web 3.0Eras of IT Deployment (Illustrative)
Mobile & Wireless “Things”
Sensors, Phones, Tablets, etc.
Cloud
Social
Analytics
Big Data
Data
Collected and
Stored
Mobile
The Era
Of
“Smart”
Eras of IT Deployment (Illustrative)
ComputingPlatformGenerations
IBM HorizonWatch: Technology Trends To Watch In 20144
- 5. © 2014 IBM Corporation
CEOs identify technology as the most important external
force impacting their organizations.
5
IBM CEO Study, 2004-2013
Technology Factors
2004 201220102006 2008 2013
2 222 2 2
3 333 3 3
4 444 4 4
5 555 5 5
6 666 6 6
7 777 7 7
8 888 8 8
9 999 9 9
1 111 1 1
Market Factors
Macro-economic Factors
People Skills
Regulatory Concerns
Socio-economic Factors
Globalization
Environmental Issues
Geopolitical Factors
- 6. © 2014 IBM Corporation
Cloud is redefining technology, business and entire industries
We are at an inflection point.
6
Mobile customer targeting
Card swipe in one store
attracts coupons from
nearby store—resulting in
109%incremental sales lift
Just-in-time maintenance
Fast Big Data analysis
Global aircraft engine manufacturer
increases service revenue by
12%
Global stock exchange cuts response times of market surveillance algorithms by
99% 35%
in one year using real-
time monitoring and
proactive fault detection
while lowering
IT resources by
using a big data
analysis platform.
- 7. © 2014 IBM Corporation
Enabling innovation through optimization.
7
CRM HR
DB ERP
Drives Investment
Systems of
Record
Optimize IT
infrastructure,
data and processes
Drives Need
Systems of
Engagement
Knowledge Sharing
Engagement
Models Anywhere,
Anytime
New methods of interacting
with clients and systems are
allowing organizations to
create innovative new
products and services that
deliver greater value to
clients.
SocialMobile
More interactions means
more data, which drives the
need for more network
bandwidth, more storage,
more processing power,
and more burden on
traditional IT infrastructures.
To free funds to continuously
fuel innovation, organizations
must continuously optimize
existing infrastructures to
meet new demand.
- 8. © 2014 IBM Corporation
Pacesetters use cloud to achieve more than cost savings
and scalability.
8
They use it to gain competitive advantage.
Cloud aggregates services
and application intelligence
for fine-tuning of the
customer experience.
Cloud provides access to
analytics that enable
targeted marketing based
on customer preferences.
Cloud virtually connects
healthcare professionals
around the globe to collaborate
and share best practices.
136% more likely
to use cloud to reinvent
customer relationships
Strategic
reinvention
170% more likely to use
analytics extensively via
cloud to derive insights
Better
decisions
79% more likely to rely
on cloud to locate and
leverage expertise
anywhere in ecosystem
Deeper
collaboration
- 9. © 2014 IBM Corporation
Your cloud strategy is your business strategy.
Pacesetters use cloud to surface insights from data. They reimagine business models, make
better decisions and serve customers in new ways to create winning business outcomes.
With so much at stake, you don't want just any cloud…
Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed
802 cloud decision makers and users, spanning 13 countries and 24 industries.
2xthe revenue growth
Almost
2.5xhigher gross profit
growth than peers
Nearly
9
- 10. © 2014 IBM Corporation
The cloud you need…
10
Aligns your business and technology goals for better outcomes
The right mix of public,
private or hybrid to best
support your current and
future needs.
IBM Cloud powers
270,000more websites
than Amazon
IBM lets you run your most demanding apps on
dedicated servers
without the disruptions of a solely shared environment
IBM Cloud speeds service delivery from
Weeks to minutes
Improving time to value for clients
Gives access to, and advantage from, market leading applications
Is not only cost effective, but open, reliable, and secure
Not just any infrastructure.
One that lets you realize
value faster, without
unnecessary risks.
Improve time-to-market,
economics, and
competitive advantage.
24of the top 25
Fortune 500 companies
trust the IBM Cloud
1000s
of Business & IT applications
– as SaaS or on IaaS –
growing daily
- 11. © 2014 IBM Corporation
Cloud helps deliver a number of powerful business outcomes
11
Strategically
reinvent customer
relationships
Share expertise
among customers,
employees and
partners
Speed delivery of
new products and
services
Enable new
business
strategies
Transform
responsiveness of
IT infrastructure
and development
Access new
services that
improve business
processes
- 12. © 2014 IBM Corporation
You need a partner that’s helped tens of thousands of clients to…
12
Think it.
Strategize how to use cloud
to drive revenue growth and
efficiencies.
Build it.
Build and run your private
or hybrid cloud.
Tap into it.
Utilize cloud services delivered
from IBM SmartCloud.
- 13. © 2014 IBM Corporation
Think about a partner that can help you understand and
address your business challenges.
13
Pioneer in thought leadership
with 120,000 consultants in
over 170 countries
Leader in business and
strategy consulting and an
unmatched software portfolio
Nobel Prize-winner for
innovation and research
Unrivaled expertise
and capabilities
Proven transformation
success
100+ years of
breakthrough research
and innovation
IBM offers you
Map out your business challenges and objectives
Identify opportunities for innovation and growth
Develop a road map with specific action points
1.
2.
3.
- 14. © 2014 IBM Corporation
Are you thinking about the right questions?
14
How can I improve customer relationships
and differentiate from competitors?
Think it.
Strategize how to use cloud
to drive revenue growth and
efficiencies.
How can I extend and improve
collaboration with my ecosystem?
How can I drive innovation in the
value I bring to my customers?
How do I leverage Cloud to optimize my
organization and business processes?
How do I transform my IT environment
to support my business objectives?
- 15. © 2014 IBM Corporation
Build a cloud that’s customized for you. Dynamic Hybrid is the future.
15
Private Cloud & IT
Benefits:
• Fully customizable
• Robust management
• Secure by design
Best of both worlds.
Better outcomes.
Maximize return on existing IT investments
Match workloads to best-fit infrastructure
Hit the right balance of risk to speed
Meet seasonal capacity without CapEx
Add new capabilities quickly
Benefits:
• Low entry cost
• Pay-per-use
• Highly elastic
Dynamic Hybrid
Public Cloud
Hybrid Cloud+
- 16. © 2014 IBM Corporation
Tap into innovation with unmatched performance,
flexibility and breadth, complete control.
16
Secure, resilient and agile
foundation for critical workloads.
Full stack of managed services.
Spanning all the way to the
application layer.
Have it all. Bare metal with
cloud agility. Cloud instances
with predictable performance.
Private. Public. Hybrid. One
portal. One API. One platform.
Managed cloud services
IBM SmartCloud Enterprise+
A unified platform with common management and programming interfaces.
Choice
& control
Security Availability
13
Data Centers
17
Network Locations
Data Center Ops
- 17. © 2014 IBM Corporation
Create apps fast and enhance business innovation.
17 Source: Bain Cloud Platforms Survey, May 2013
Leaders in Application Development value the strategic impact PaaS can have
on their DevOps capabilities.
45%
of organizations have
shifted to IT project
manager and systems
architects as primary
decision makers
60%
of development
projects use cloud
services once a
developer adopts
cloud
Mobile, Big
Data, M2M
are the primary use
cases for developers
using cloud
platforms
App Development
- 18. © 2014 IBM Corporation
18
Line of Business
Accelerate your innovation
Accelerate your innovation with over 100 best-in-class
software-as-a-service (SaaS) applications and business
process-as-a-service (BPaaS) capabilities, all delivered with
the enterprise-grade security, availability and elasticity you
expect from IBM.
Accelerate business
process innovation
Deliver business
analytics
at point of impact
Connect people with
collaborative business
networks
Tap into it.
More than 100 SaaS applications.
- 19. © 2014 IBM Corporation
BPaaS solutions let you accelerate business process
innovation with security, availability, and elasticity.
19
Reinvent business
operations with
Business Process
Management tools
Leverage industry
vertical solutions
Improve speed by
sourcing business
process expertise
• IBM Blueworks Live
• IBM Business Process
Manager
Ready-to-use market-leading
solutions let you collaborate,
capture process knowledge, and
improve your business in under
48 hours.
• IBM SmartCloud Service
Delivery for electronics
• IBM Panorama
Industry expertise and
experience to help you set
policies, load data, and
customize your ready-to-use
applications.
• IBM GPS – order to
cash with AR Collect
• IBM Payment Systems
• IBM GPS – recruitment
process outsourcing
with Kenexa
On-premise expertise, insights,
analytics, and best-practices to
improve business processes
and drive value.
Line of Business
- 20. © 2014 IBM Corporation
IBM has a full breadth of cloud offerings to help clients
achieve powerful business outcomes with cloud solutions.
20
Infrastructure
as a Service
Utilize cloud
services
delivered from
the IBM Cloud.
Business
Process
as a Service
Software
as a Service
Platform
as a Service
Build and run
your private or
hybrid cloud.
Hybrid Cloud
Technologies
Expert
Integrated
Systems
Cloud Platform
Technologies
Cloud
Infrastructure
Technologies
Strategize how to
use cloud to
drive savings and
revenue growth.
Cloud Security
Services
Cloud
Strategy and
Design
Cloud
Implementation
Cloud
Migration
Services
- 21. © 2014 IBM Corporation
We are investing to expand our global footprint opening 15
new data centers worldwide in 2014 with more to come in 2015.
21
40 data centers in 15 countries and 5 continents
• 2014 New Data Centers: China, Washington, D.C.,
London, Hong Kong, Japan, India, Canada, Mexico City,
Dallas
• 2015 New Data Centers: Middle East and Africa in 2015.
IBM Press Release January 17th 2014
- 22. © 2014 IBM Corporation
Recent cloud acquisitions are helping to rapidly grow our capabilities.
22
Public. Private. Dynamic Hybrid.
Business
Process
as a Service
Software
as a Service
Platform
as a Service
Infrastructure
as a Service
Think it. Build it. Tap into it.
- 23. © 2014 IBM Corporation
Think it. Build it. Tap into it.
Like these Pacesetters, IBM experts can help you define
the optimal way to integrate cloud into your business.
23
1/10th cost
of traditional services while
reducing processing times
from days to instantaneously.
Creating a super-fast, scalable
financial transaction service
for midsize and enterprise
clients, they only paid…
20% faster
cycle time for new product
introductions and improved
information exchange.
Implementing a secure
social extranet to test
pricing and launch
concepts delivered…
$1.5M saved
per year in school and
kindergarten operations
and labor costs.
Implementing a clear
strategy execution
roadmap resulted in…
- 24. © 2014 IBM Corporation
Confidently realize the benefits of cloud:
Speed. Empowerment. Economics.
24
Think it.
Strategize how to use cloud to
drive revenue growth and
efficiencies.
Build it.
Build and run your private
or hybrid cloud.
Tap into it.
Utilize cloud services delivered from
IBM SmartCloud.
Exciting and disruptive: The Era of “Smart”
Cloud Strategy = Business Strategy
Dynamic Cloud requires a comprehensive portfolio
Expect security, scalability, openness and enterprise-grade
Kick-start your growth engine – now!
- 26. © 2014 IBM Corporation
IBM has a full breadth of cloud offerings to help you achieve those
powerful business outcomes, no matter where your entry point is.
26
Development
& DevOps
Big Data &
Analytics
SecurityMobile
Business Process
as a Service
Automating Business Innovation
Marketplace of High Value Consumable Business Applications
Rapid App Development through Composable and Integrated Platform
Built using open standards
Enterprise Class, Optimized Infrastructure
Built using open standards
Integration
Traditional
Workloads
Integration/
API Mgmt
Compute Storage Networking
Business
Processes
Procurement
Payment
Processing
Help Desk AccountingRecruiting
Commerce
Supply
Chain
Analytics
Talent
Management
Collaboration
IT
Management
MarketingSoftware
as a Service
Platform
as a Service
Infrastructure
as a Service
Think it. Build it. Tap into it.
Public. Private. Dynamic Hybrid.