1. © 2013 IBM Corporation
The IT infrastructure that
enables a Smarter Planet
Sebastian Krause
Vice President, Global Storage Sales
Systems & Technology Group

2. © 2013 IBM Corporation
On a smarter planet, there are no clear boundaries of IT
2
“All clients are experiencing the
phenomena of what we call ‘front
office transformation’— social media,
devices, mobility– all reshaping the
way they want to engage their
customers, and how they capitalize
on big data and analytics.”
Ginni Rometty
Chairman, President and CEO
IBM

3. © 2013 IBM Corporation
The world is changing. Is your infrastructure ready?
70% of IT budget is devoted to
operations and maintenance1
The time is now to
Leverage cloud to speed time to
market and improve efficiency
Unlock the power of big data to
deliver more actionable insight
Secure critical information to
protect and reduce risk
1 IDC, Game Changing Virtual Technology: Major Shifts and Innovations that will Forever Change your IT Business
2 Forrester, BT 2020: To Thrive In The Empowered Era, You’ll Need Software, Software Everywhere, Phil Murphy, January 30, 2012.
3 IDC, IDC Predictions 2012: Competing for 2020, Doc #231720, December 2011,
4 2011 Cost of Data Breach Study: United States, Ponemon Institute LLC, March 2012.
Connected devices will surge to
22 billion by 20202, with digital
content rocketing to 8 zettabytes
by 2015 (90% unstructured)3
$5.5 million is the average total
organizational cost of a data
breach4
3

4. © 2013 IBM Corporation
The rapid adoption of cloud computing
Five mega-trends are accelerating the new era of IT
Increased focus on security
Consolidation and integration of IT infrastructure
Emergence of social and mobile
The rapid adoption of cloud computing
Business advantages created through data and analytics
Increased focus on security
Emergence of social and mobile
4

5. © 2013 IBM Corporation
New workloads are emerging: data centric and very dynamic
5
Led by the Front Office Big Data Led by the Back Office

6. © 2013 IBM Corporation
6
Smarter Computing is the IT infrastructure
that powers a Smarter Planet.
Cloud Ready
Data Ready
Security Ready

7. © 2013 IBM Corporation
This new era creates challenges for business leaders and CIOs
IBM Smarter Computing solves challenges
7
Challenges to be solved...
Only 1 in 5 businesses can
allocate the majority of IT spending on
innovation
Shift investment from IT maintenance to
innovation and new services?
48% increase in digital content
created from 2011 to 2012
Gain insight from data and use it for
competitive advantage?
60,000 daily IT infrastructure
attacks on average
Secure information that is critical to
your business and your customers?

8. © 2013 IBM Corporation
This new era creates value for business leaders and CIOs
IBM Smarter Computing delivers value
8
60% of CIOs ranked cloud
computing as high priority in their plans
83% of CIOs ranked business
analytics as high priority in their plans
71% of CIOs identified security as
the top concern with adopting mobility
Improve efficiency and speed time to
market by managing IT as a cloud
Deliver more actionable insights
by unlocking the value of data
Reduce risk and protect by providing
security of critical information
Cloud Ready
Data Ready
Security Ready
IBM Smarter Computing will .

9. © 2013 IBM Corporation
A comprehensive portfolio of systems to
uniquely address your evolving needs
9
Smarter
Computing:
Tomorrow
Ready
System z
Secure cloud
for data
Power Systems
Engine for
faster insights PureSystems
Integrated expertise
for improved economics
System x
Redefining
x86 innovation
IBM Software
and Services Smarter Storage™
Smarter solutions
for big data and cloud © 2013 IBM Corporation

10. © 2013 IBM Corporation
IBM Smarter Storage: solutions for big data and cloud
Manage cost and capacity growth, improve performance and productivity,
increase information access and improve ROI:
•Efficiency: maximize storage utilization, simplify storage management
•Performance Optimization: automatically place data on the right storage tier
•Agility: manage all data as a single storage pool; automatic self-service provisioning
Innovation and IT
value will be derived
from the exploitation
of data
IT must be
simple, adaptable
and optimized
Open collaboration
will enable integration,
accelerate innovation
IBM Smarter Computing solutions simplify and transform businesses
through integration and optimization
10

11. © 2013 IBM Corporation
Instantaneous access and
management of an
exponential volume of data
of all types
Instantaneous access and
management of an
exponential volume of data
of all types
IBM Smarter Storage™ - Building the Foundation
Innovation and IT value will be derived from
the exploitation of data
Innovation and IT value will be derived from
the exploitation of data
IBM FlashSystems
flash optimization, economic value
Real-time Compression
for higher utilization, cost
containment and superior elasticity
EasyTier™ and SAE
for smart data & workload
placement
11

12. © 2013 IBM Corporation
Unlimited flexibility and
scalability through
abstraction of resources
Unlimited flexibility and
scalability through
abstraction of resources
IBM Smarter Storage™ - Building the Foundation
12
IT must be simple, adaptable and optimizedIT must be simple, adaptable and optimized
Virtual Storage Center
for advanced virtualization
and efficient utilization
SmartCloud
for enterprise-class clouds
FlexSystem Manager
for provisioning, orchestration
and management

13. © 2013 IBM Corporation
Long-term investment
protection enabled by
choice and vibrant open,
multi-vendor ecosystem
Long-term investment
protection enabled by
choice and vibrant open,
multi-vendor ecosystem
IBM Smarter Storage™ - Building the Foundation
Open collaboration will enable integration,
accelerate innovation
Open collaboration will enable integration,
accelerate innovation
OpenStack
for open source cloud
Strong ISV Support
infrastructure and industry
applications
Simplified Interoperability
best-of-breed heterogeneous
virtualization
13

14. © 2013 IBM Corporation
The Journey to Smarter Storage™ - Smart Steps
300% performance improvement
No application changes
Improved server utilization
…5TB in 3.5 inches of rack
space vs.1,300 disk drives
providing 400K IOPs,
less than 1/10th the cost…
14

15. © 2013 IBM Corporation
30% higher utilization
Single management interface
Transparent migration
Lower TCO
“We’ve gone from 35% to 82% utilization. Economically,
we’ve gotten some killer gains from this… our storage
maintenance cost reduction year-over-year is 60%.”
Flash
Flash
15

16. © 2013 IBM Corporation16
>50% smaller data footprint
Improved performance
Decelerated data growth
Flash
3.5X increase in available storage capacity and 70%
savings in cost-per-terabyte
Flash

17. © 2013 IBM Corporation17
Tipping Point: All Flash
38% lower software cost, fewer
cores, lower maintenance database,
infrastructure SW…
50% higher storage utilization
Simplified management
17% fewer Servers. Fewer cores,
fewer network connections, lower
maintenance
74% lower environmental cost
35% lower
operational expense

18. © 2013 IBM CorporationAll claims based on internal estimates from IBM.
IBM’s own Smarter Computing journey
18
It Could be Yours too!

19. © 2013 IBM Corporation
19