IBM Future of Power 04.09.13

1. © 2013 IBM Corporation
IBM PureSystems
Expert Integrated Systems
Kim Mortensen – kim@dk.ibm.com
PureFlex Program Manager – Storwize Product Manager – System & Technology Group

2. © 2013 IBM Corporation
System z Power
Systems
System x System Storage
Systems Software System Networking
Virtualization Management Availability
IBM Systems portfolio

3. © 2013 IBM Corporation
Racks & Towers:
Traditional and highly
customizable portfolio of
systems designed for a
wide array of client needs.
IBM PureFlex & Flex
System with FSM: For
clients looking to benefit
from tightly integrated
solutions including compute,
network, storage &
management.
BladeCenter: High level of
physical consolidation of
compute, network, storage
access with traditional
management.
Higher levels of management function & infrastructure integration
Higherperformance Pure Flex System positioned for clients looking for the benefits of integration of
Hardware and Software including compute, networking, storage and management
IBM Power & eX5:
Highest performance
scalable systems with
flexibility to take on the
most demanding client
workloads
Highest Performance
Scalable Systems Expert Integration
Tight HW consolidation with
traditional managementHighly customizable systems for
wide array of needs
Positioning within Systems portfolio

4. © 2013 IBM Corporation
Clients are focused on three imperatives
Improve IT efficiency
with expert integrated
systems
Accelerate new
applications, big data
and analytics
Simplify cloud
application platforms
and infrastructure
by 2015
90% plan to
implement cloud68% of IT
* IDC; Converged Systems: End-User Survey Results presentation; September 2012; Doc
#236966
operating costs in 2013
will be for management
and administration
29%
1996 2013
68%
* IBM GBS 2011 IBV Study, “The power of cloud: driving business model
innovation
From a commissioned study conducted by Forrester Consulting on behalf of IBM
deploy late
34% of new IT
Projects
Server mgmt & admin costs
New server spending
Power & cooling costs

5. © 2013 IBM Corporation
Applications
Storage
Networking
Virtualization
ManagementCompute
Tools
Flexible and open choice in a fully integrated system
IBM PureSystems is Integrated by design

6. © 2013 IBM Corporation
IBM Flex System
Compute Nodes
Power 2S/4S*
x86 2S/4S
Storage Node
V7000
Expansion inside or
outside chassis
Management
Appliance
Optional
Networking
10/40GbE, FCoE, IB
8/16Gb FC
Expansion
PCIe
Storage
IBM PureFlex System
Pre-configured, pre-integrated
infrastructure systems with compute,
storage, networking, physical and
virtual management, and entry cloud
management with
integrated expertise.
Chassis
14 half-wide bays
for nodes
IBM PureApplication System
Pre-configured, pre-integrated
platform systems with
middleware designed for
transactional web applications
and enabled for cloud with
integrated expertise.
Simplified experience
Reduce time, effort and risk throughout the solution lifecycle

7. © 2013 IBM Corporation
p270 p460
x222
p24L p260
The Flex System Portfolio Continues to Grow
EN4093RSI4093
Flex System
Manager
Flex System
V7000
Storwize
V7000
x220 x240 x440 PCiE
Expansion
Storage
Expansion
EN6131 EN2092 FC5022 FC3171CN4093
New
New New
New
New
New New
New

8. © 2013 IBM Corporation
Datacenter manager enjoys the benefits of Pure pre-integration
Optimizes the complete
solution stack:
• All hardware and software components
factory integrated and optimized
• Virtualized across the stack for efficiency
• Unified management, monitoring &
maintenance
• Integrated and elastic application and
data runtimes
• Application patterns allocate system and
application resources for optimal
performance, security and reliabilityServers
Storage
Networking
Virtualization
Management
Development
Middleware
Deployment
Applications

9. © 2013 IBM Corporation
IBM Flex System Manager: the brains behind Flex System & PureFlex
Servers
Storage
Network
Virtual Machines
VM VM VM
Integrated Management of Infrastructure at each point in the lifecycle
IBM Flex System
Manager
Hardware
Setup
System
Configuration
System
Provisioning
Virtual Machine
Lifecycle
Management
Infrastructure
Lifecycle
Management
Upward Integration

10. © 2013 IBM Corporation
VM VM
PureFlex Brings Differentiated Value to virtualized environments
VM VM
VM VM
VM
VM
VM VM
VM VM
VM
VM
Visualize virtual
topology for
bottlenecks
Create and assign
storage to clusters
Create and manage
network pools and
VM network profiles
Collect and view
system information
Automation for
virtualized
infrastructure
Monitor Server /
Storage Health+
Firmware
configuration
and update
Measure and
report power
consumption
Bare metal
hypervisor
deployment
VM
VM
VM
VM
VM
VM
VM
VM

11. © 2013 IBM Corporation
Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and
partner engagements that are captured, lab tested and optimized into a deployable form
Monitoring
Lifecycle
Management
What is a Pattern?
• The pre-defined architecture of an application
• For each component of the application (i.e. database, web server, etc)
• Pre-installation on an operating system
• Pre-integration across components
• Pre-configured & tuned
• Pre-configured Monitoring
• Pre-configured Security
• Lifecycle Management
• In a deployable form, resulting in repeatable deployment
with full lifecycle management
• Delivering superior results:
• Agility: Faster time-to-value
• Efficiency: Reduced costs and resources
• Simplicity: Simpler skills requirements
• Control: Lower risk and errors

12. © 2013 IBM Corporation
IBM PureSystems “patterns of expertise”
Platform Patterns
Expertise across the
middleware and infrastructure
Infrastructure Patterns
Expertise across the compute
resources
Application Patterns
Business application
expertise
IBM PureFlex System
Pre-integrated servers, storage,
networking, virtualization and
management
IBM PureApplication System
Pre-integrated middleware and
infrastructure
• Provisioning and automation
• Storage system optimization
• Scalability and upgradability
• Business intelligence
Included with system purchase Available in catalog
• Web experience
• Demand driven elasticity
• Simplified system setup and install
• Policy-based system management
• Simplified application migration
• Web application deployment
• Transactional database deployment
• Data mart deployment
• ISV applications (e.g., SAP CRM)
ISV or
Client
Tuned
Platform

13. © 2013 IBM Corporation
Extensibility from the broadest ecosystem is made easy
IBM PureSystems Centre:
 Gain access to a broad community of IBM and
certified partner expertise
 Download optimized, deployable application
patterns from 100+ leading ISV partners
 Search by solution area, industry or system
 Download fixes and patches
 Access to developer community

14. © 2013 IBM Corporation
Private Clouds Public Cloud
IBM SmartCloud supports Application Patterns across
deployment options
Deploy patterns to your
existing infrastructure with
SmartCloud Foundation
Deploy patterns to
PureApplication System
Monitoring
Lifecycle
Managemen
t
Deploy patterns to
SmartCloud Application Services
Application Pattern
SmartCloud Application Services
SmartCloud Enterprise

15. © 2013 IBM Corporation
You can fundamentally change the economics and experience of IT
Integration by Design
Deeply integrating and tuning
hardware and software
Built-in Expertise
Capturing and automating
what experts do
Simplified Experience
Making every part of the IT lifecycle easier
Systems with integrated expertise and built for cloud

16. © 2013 IBM Corporation
Built-in Expertise
Infrastructure patterns and self-
optimizing technology for lower cost.
2X improvement
in system
utilization2
53% lower
management
costs3
2X improvement
in fault diagnosis1
PureFlex by the numbers
Integration by Design
Designed from the start as a
complete, secure, and cloud-ready
system.
2X application
density in same
floor space6
50%
improvement in
administrator
productivity5
50% latency
improvement4
Simplified Experience
Management integration and choice
at every step, to make IT easier.
66% faster
setup time7
72% lower
system costs over
3 years8
98% time
savings in
storage
provisioning9
1. Source: Based on IBM internal Research and Development testing. Comparison with previous generation of IBM systems. Specific client environments and results may vary
2. Compared with previous generations of IBM System x and BladeCenter HS22v servers. Specific client environments and results may vary.
3. Source: ITG study of actual client environment. Client results and IBM internal R&D estimates of overall management savings. Specific client environments and results may vary.
4. Sourced from IBM internal Research & Development estimates and published CISCO statements. This is a comparison with CISCO UCS for node-to-node traffic within a chassis. Ref: Cisco Unified Computing System: Announcing Third Generation of Fabric Computing - The Power of Unification, March 8, 2012. This is a comparison with CISCO UCS for node-to-node traffic within a chassis. Specific client environments and results may vary.
5. Sourced from whitepaper “Value Proposition for IBM Next Generation Platform System”, International Technology Group
6. Compared utilizing virtualized applications between Flex System and previous generation BladeCenter HS22V. Specific client environments and results may vary.
7. Compared with to previous generation blade servers. Specific client environments and results may vary.
8. Savings calculated based on the PureFlex System Consolidation Tool leveraging third party ALINEAN methodology, calculating systems costs to create a private cloud solution. The comparison was between over 30 non-IBM Unix servers and over 200 x86 based servers to one PureFlex System (26 compute nodes), supporting the same number of applications as virtual machines. The 3-year ongoing systems costs were 72% lower with PureFlex System. Potential migration costs excluded. Specific client environments and results may vary.
9. IBM internal Research and Development estimate comparing VMControl’s ability to automatically provision storage to a VM (90 second duration) vs. 2 administrators (storage and server admins) allocating the storage manually without VMControl (2 hour duration). Specific client environments and results may vary.

17. © 2013 IBM Corporation
Clients are focused on three imperatives
Improve IT efficiency
with expert integrated
systems
Accelerate new
applications, big data
and analytics
Simplify cloud
application platforms
and infrastructure
by 2015
90% plan to
implement cloud68% of IT
* IDC; Converged Systems: End-User Survey Results presentation; September 2012; Doc
#236966
operating costs in 2013
will be for management
and administration
29%
1996 2013
68%
* IBM GBS 2011 IBV Study, “The power of cloud: driving business model
innovation
From a commissioned study conducted by Forrester Consulting on behalf of IBM
deploy late
34% of new IT
Projects
Server mgmt & admin costs
New server spending
Power & cooling costs

18. © 2013 IBM Corporation
Technology
Leadership
Integration
Leadership
Software
Leadership
Services
Leadership
Greater Client Value

19. © 2013 IBM Corporation
THANK YOU