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Social Business @ IBM Denmark October 2011
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Presentation held at IBM Denmark locations in October 2011.
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Social Business @ IBM Denmark October 2011
1.
Social Business @
IBM Denmark October 2011 Christian C Carlsson | Digital Strategist | twitter.com/chris_carlsson | http://linkd.in/chris_carlsson
2.
2
© 2011 IBM Corporation
3.
“How we differentiate
ourselves from competition; how we change ahead of the curve; how we collaborate, innovate, listen, and act; how we make our self smart.” It’s about our Digital Presence – both IBM as a Brand, and you as IBM’ers It is not a “technical” game, it is “behavioral” 3 © 2011 IBM Corporation
4.
Social Engagement is
about… You 4 © 2011 IBM Corporation
5.
Why so important
5 © 2011 IBM Corporation
6.
Why so important:
The IBM Brand is experienced through the IBM’er – off line as well as online! 6 © 2011 IBM Corporation
7.
Why so important:
Go where our clients and prospects go 7 © 2011 IBM Corporation
8.
Why so important:
Journalists, PR, Media, Communications What’s the ne Resea xt stor rch fo y r a sto What ry exper ts to i … ntervi ew 8 © 2011 IBM Corporation
9.
Why so important:
Trust and Credibility 9 © 2011 IBM Corporation
10.
Why so important:
Reach and Amplification Troels Bisgaard Laursen Vig shared your article: "7 Lessons From Successful Companies on LinkedIn" 10 © 2011 IBM Corporation
11.
Why so important:
You; its about your career; Personal Branding 11 © 2011 IBM Corporation
12.
Source: http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-
candidates-infographic/?utm_source=iphoneapp Social media monitoring service Reppler recently surveyed more than 300 hiring professionals to determine when and how job recruiters are screening job candidates on different social networks. 12 © 2011 IBM Corporation
13.
Source: http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-
candidates-infographic/?utm_source=iphoneapp Social media monitoring service Reppler recently surveyed more than 300 hiring professionals to determine when and how job recruiters are screening job candidates on different social networks. 13 © 2011 IBM Corporation
14.
We’re great at
Social Business internally 14 © 2011 IBM Corporation
15.
Example: IBM’ers on
Twitter 15 © 2011 IBM Corporation
16.
Our Policy
IBM er nuancerede omkring sociale medier og mener, at brugen af sociale medier kan være med til at fremme arbejdsrelateret networking mellem medarbejdere og forretningsforbindelser. IBM har fuld tillid til og respekt for, at alle medarbejdere i IBM selv kan bedømme, hvordan de kan benytte sociale medier i arbejdstiden. 16 © 2011 IBM Corporation
17.
IBM Social Computing
Guidelines Brug din sunde fornuft og sørg for at følge IBM's Business Conduct Guidelines Du er personlig ansvarlig for det indhold, du publicerer via sociale medier Informationer publiceret på sociale medier er som udgangspunkt offentlige - også selvom det kun er publiceret til en lukket kreds. Det er ikke tilladt at publicere fortrolige og interne oplysninger IBM tolerer under ingen omstændigheder mobning eller lignende adfærd Glem ikke dit primære arbejde Tilfør værdi Udvis respekt for ophavsrettigheder og undgå at citere Not rocket science, andre uden deres tilladelse same thing offline Respekter dit publikum applies online. Vær en god ambassadør for IBM – også uden for arbejdstiden Full version in English: http://w3.ibm.com/blog/guidelines.html http://www.ibm.com/blogs/zz/en/guidelines.html 17 © 2011 IBM Corporation
18.
How to go
about 18 © 2011 IBM Corporation
19.
Is the first
step to choose a tool and get started? 19 © 2011 IBM Corporation
20.
1. Why /
Goal setting What do you want to learn? What knowledge, skills, and passions make you unique? What do you want to achieve with your presence? Do you want to publish your work? Do you want to network? Do you want to promote IBM? Who is your audience? Do you want to communicate with customers or with like-minded peers? Whose opinions do you value? What value can you create for others? How frequently do you plan on engaging in social activities? 20 © 2011 IBM Corporation
21.
Advice: For someone
who wants to take their social media influence and presence to the next level Influence comes when others see you really believe in what you are talking about. • do what you love • be passionate about what you do • and stick to what you believe in Source: Michael Brandvold, twitter.com/michaelsb 21 © 2011 IBM Corporation
22.
2. Who are
you? Example: Visualize & Explaining concepts Example: Architecture & Drawing Example: PMP Agile Outsourcing 22 © 2011 IBM Corporation
23.
3. Your Digital
Elevator Pitch 23 © 2011 IBM Corporation
24.
Social Business @
IBM bit.ly/w3socbiz 24 © 2011 IBM Corporation
25.
The Social Media
Landscape has zillion of tools and sites... Check out http://www.go2web20.net/ for a collection of Social Media Tools. 25 © 2011 IBM Corporation
26.
Mainstream channels 26
© 2011 IBM Corporation
27.
What could you
use 27 © 2011 IBM Corporation
28.
Usage
Research Collaborate and network Listen to your audience Promote events, etc. Type Real time (lifespan of ~1 hour) Mainly text, 140 characters (microblog) Stats (Source: http://blog.overskrift.dk) February 2011: 30.000 DK users / 421.000 Tweets Good to know Link with your LinkedIn profile Use as sign-in for many web sites and applications IBM Denmark perspective Follow twitter.com/ibmdanmark Encourage to use at events and happenings Register at http://kvidr.dk 28 © 2011 IBM Corporation
29.
29
© 2011 IBM Corporation
30.
30
© 2011 IBM Corporation
31.
Usage
Research Collaborate and network Listen to your audience Promote events, etc. Type Real time (lifespan of ~1 hour) Mainly text, 140 characters (microblog) Stats (Source: http://blog.overskrift.dk) February 2011: 30.000 DK users / 421.000 Tweets Good to know Link with your LinkedIn profile Use as sign-in for many web sites and applications IBM Denmark perspective Follow twitter.com/ibmdanmark Register at http://kvidr.dk 31 © 2011 IBM Corporation
32.
Usage
Present your work, product, service, thought leadership Social Discovery / Research Lead generation Type “Graphical” like presentations But also video and PDF’s Good to know Link with your LinkedIn profile Embed function for i.e. blogs Follow specific contributors IBM Denmark perspective Slideshare.net/ibmdk Encourage to use IBMDK or personal account, or both (process for uploading to IBMDK being worked on) Use for specific events, brands, industries, solutions, etc. 32 © 2011 IBM Corporation
33.
Example: SlideShare and
PDF’s 33 © 2011 IBM Corporation
34.
Example: SlideShare and ibm.com/dk 34
© 2011 IBM Corporation
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http://www.slideshare.net/IBMDK 35
© 2011 IBM Corporation
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Usage
Networking Improve Search ranking Communities / Groups Ask questions, survey your network Recruitment Stats 80+ million user world wide 650.000+ registered users in Denmark Good to know Link with your Twitter account Build and maintain your network, one day you might need it Use the Events function for your next client gathering Use as your Daily news Channel IBM Denmark perspective Under discussion, evaluation (i.e. Events, InMail, IBM DK page, traffic to ibm.com/dk, etc.) 36 © 2011 IBM Corporation
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Example: start by
building your network and improve your search rank 37 © 2011 IBM Corporation
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Example: Groups for
sharing, questions, answers, events, networking, etc… 38 © 2011 IBM Corporation
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Example: Events and
your Network 39 © 2011 IBM Corporation
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© 2011 IBM Corporation
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Tip: Link Twitter
with LinkedIn 41 © 2011 IBM Corporation
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Good to know:
Use as sign-in for many web sites and applications 42 © 2011 IBM Corporation
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© 2011 IBM Corporation
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Statements on social
media What you use, and how you use it, is totally up to you. It’s personal. The value you get out from social media is strongly connected to what value you give! It takes time to build your network and build trust. Experiment, try, fail, learn, adjust… try, fail, learn, adjust… try… 44 © 2011 IBM Corporation
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Thank You!
Christian C Carlsson | Digital Strategist | twitter.com/chris_carlsson | http://linkd.in/chris_carlsson 45 © 2011 IBM Corporation
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