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Ulla Theil, direktør, BPO IBM Danmark
Email: theil@dk.ibm.com




                                        Leveraging the IBM Brand
Velkommen &                             and Smarter Planet
                                        to accelerate our Growth

Agenda




                                                           © 2011 IBM Corporation
Agenda



   Tak for et fantastisk godt 2011
   IBM’s 2012 partner agenda
   Dagens program




                                      © 2011 IBM Corporation
BPO DK – 2011 – året hvor alt lykkedes 




                                           © 2011 IBM Corporation
2011




  Resultat mæssigt - Et usædvanligt fantastisk godt år




                                                          © 2011 IBM Corporation
Nordic Certification Track Focus




                                                     or test 115 Storage Sales



                                       From 45  170 Certifications
                                       Key Certifications




5                                                          © 2011 IBM Corporation
We will drive new growth in IBM s strategic focus areas,
while continuing to fuel success of the base business.

   YTY Infrastructure investments are flat;
   Demand Generation investments of $552M, up 16%; with $220M supporting focus areas*
   *Before new SWG acquisitions

                                                                                IBM 2015 Roadmap
                                          GROWTH MARKETS
                                          +26%                                  assumes 5% revenue
                                                                                growth
New Clients




                            COMPETITIVE                                           Base business growth and
                            +74%                 ACQUISITIONS       CLOUD          remix towards higher growth
                                                                    COMPUTING
                                                                                   segments contributes 3 pts
                                                                    +159%
                                                                                   of revenue growth

                                             BUSINESS                             Achieve 2 pts of revenue
                                             ANALYTICS                             growth from acquisitions
                                             +15%
Existing Clients




                                                                                   through 2015
                                                           SMARTER PLANET /
                                                           INDUSTRY-DRIVEN
                                                           GROWTH                 Full execution on all growth
                      BASE BUSINESS                        +49%                    initiatives drives revenue
                      +5%                                                          growth over 5%

                   Existing Offerings     New Offerings


                                                                                                  © 2011 IBM Corporation
Our partner strategy for Europe …and Denmark


    Continue to focus and grow our base business while
           aligning the channel to take advantage of
                 IBM’s 2015 strategic priorities:
                         Smarter Planet
                      Business Analytics
                       Cloud Computing

                 and a fourth priority for the channel:
                             Midmarket



                   Simplicity – Growth - Profitability    © 2011 IBM Corporation
IBM’s growth strategy to 2015 = opportunity!


      Smarter Planet – $66 billion opportunity


      Analytics – $166 billion opportunity


      Cloud – $199 billion opportunity


      Growth Markets – $223 billion opportunity


Source: IBM Investor Briefing




                                Simplicity – Growth - Profitability   © 2011 IBM Corporation
Hvilke tiltag anbefaler IBM partnerne at tage i 2012 ?

      Udnytte og drage fordel af IBM’s 2015 strategiske
      vækstområder:
        - Cloud Computing
        - BAO - Business Analytics
        - Smarter Planet

      Udvid jeres forretnings kompetencer indtil tilstødende
      IBM områder – sælg hele pakken

      Grib midmarket mulighederne
        - Største og mest voksende marked
        - Højere op i værdikæden
        - Offering og marketing support

      Invester i opbygning af flere og dybere kompetencer
      hos jeres medarbejdere

                       Simplicity – Growth - Profitability     © 2011 IBM Corporation
PartnerWorld Leadership Conference 2012




           www.ibm.com/partnerworld/pwlc




                                           © 2011 IBM Corporation
Nye IBM partner ansigter - eller gamle ansigter i nye roller



  Denny Angelsø – Mid Market sektorleder Danmark
  Steen Erik Rask - Storage Platform Nordic
  Jesper Tørnkvist – Power Channel Manager Nordic
  Claus Nelsson – Storage Channel Manager Nordic
  Peter Ellegaard – Sales Manager Tivoli Danmark
  Asger Klindt – BPL (Business partner lead) Sales Manager
  Matilde Dueholm – SWG BAO (Business Analytic)
  Lars Jørgensen, WS – Websphere
  Anders Larsson Madeley – IM (information management)
  Jonas Saleem – SWG Rational
  Tine Duelund – SWG Marketing



                                                               © 2011 IBM Corporation
Kl 15:00 – alle i auditoriet – Awards og tipskupon
Kl 15:30 – Tapas serveres i Gallerigangen
                                            © 2011 IBM Corporation
Eftermiddag, Roundtables fra kl 12:30




                                        © 2011 IBM Corporation
Eftermiddag 1-1 møder fra kl 12:30 - se bagsiden af den trykte agenda for
lokale og kontakt telefonnummer – møderne afholdes i Forum og blok 1 & 2




                                                                © 2011 IBM Corporation
Hvad kan du opleve på standene
   Blue Xpert – det nye tekniske community
   Speciality Programmerne
   PartnerWorld Update
   Know Your IBM
   Kommende enablement nøgleaktiviteter
     – IBM Business Partner Sales University (medio april)
     – IBM Technical Training




                                                             © 2011 IBM Corporation
Hvad kan du opleve på standene ( Gallerigangen)

                                  IBM Global Finance


                                  MTS


                                  ITS / Cloud


                                  Marketing og On-Channel


                                  Techline



                                                             © 2011 IBM Corporation
Tipskupon og præmier

Afleveres inden kl 14:00
Præmier kl 15.00




                           © 2011 IBM Corporation

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IBM Partner Kick Off

  • 1. Ulla Theil, direktør, BPO IBM Danmark Email: theil@dk.ibm.com Leveraging the IBM Brand Velkommen & and Smarter Planet to accelerate our Growth Agenda © 2011 IBM Corporation
  • 2. Agenda   Tak for et fantastisk godt 2011   IBM’s 2012 partner agenda   Dagens program © 2011 IBM Corporation
  • 3. BPO DK – 2011 – året hvor alt lykkedes  © 2011 IBM Corporation
  • 4. 2011   Resultat mæssigt - Et usædvanligt fantastisk godt år © 2011 IBM Corporation
  • 5. Nordic Certification Track Focus or test 115 Storage Sales From 45  170 Certifications Key Certifications 5 © 2011 IBM Corporation
  • 6. We will drive new growth in IBM s strategic focus areas, while continuing to fuel success of the base business. YTY Infrastructure investments are flat; Demand Generation investments of $552M, up 16%; with $220M supporting focus areas* *Before new SWG acquisitions IBM 2015 Roadmap GROWTH MARKETS +26% assumes 5% revenue growth New Clients COMPETITIVE   Base business growth and +74% ACQUISITIONS CLOUD remix towards higher growth COMPUTING segments contributes 3 pts +159% of revenue growth BUSINESS   Achieve 2 pts of revenue ANALYTICS growth from acquisitions +15% Existing Clients through 2015 SMARTER PLANET / INDUSTRY-DRIVEN GROWTH   Full execution on all growth BASE BUSINESS +49% initiatives drives revenue +5% growth over 5% Existing Offerings New Offerings © 2011 IBM Corporation
  • 7. Our partner strategy for Europe …and Denmark Continue to focus and grow our base business while aligning the channel to take advantage of IBM’s 2015 strategic priorities: Smarter Planet Business Analytics Cloud Computing and a fourth priority for the channel: Midmarket Simplicity – Growth - Profitability © 2011 IBM Corporation
  • 8. IBM’s growth strategy to 2015 = opportunity! Smarter Planet – $66 billion opportunity Analytics – $166 billion opportunity Cloud – $199 billion opportunity Growth Markets – $223 billion opportunity Source: IBM Investor Briefing Simplicity – Growth - Profitability © 2011 IBM Corporation
  • 9. Hvilke tiltag anbefaler IBM partnerne at tage i 2012 ? Udnytte og drage fordel af IBM’s 2015 strategiske vækstområder: - Cloud Computing - BAO - Business Analytics - Smarter Planet Udvid jeres forretnings kompetencer indtil tilstødende IBM områder – sælg hele pakken Grib midmarket mulighederne - Største og mest voksende marked - Højere op i værdikæden - Offering og marketing support Invester i opbygning af flere og dybere kompetencer hos jeres medarbejdere Simplicity – Growth - Profitability © 2011 IBM Corporation
  • 10. PartnerWorld Leadership Conference 2012 www.ibm.com/partnerworld/pwlc © 2011 IBM Corporation
  • 11. Nye IBM partner ansigter - eller gamle ansigter i nye roller   Denny Angelsø – Mid Market sektorleder Danmark   Steen Erik Rask - Storage Platform Nordic   Jesper Tørnkvist – Power Channel Manager Nordic   Claus Nelsson – Storage Channel Manager Nordic   Peter Ellegaard – Sales Manager Tivoli Danmark   Asger Klindt – BPL (Business partner lead) Sales Manager   Matilde Dueholm – SWG BAO (Business Analytic)   Lars Jørgensen, WS – Websphere   Anders Larsson Madeley – IM (information management)   Jonas Saleem – SWG Rational   Tine Duelund – SWG Marketing © 2011 IBM Corporation
  • 12. Kl 15:00 – alle i auditoriet – Awards og tipskupon Kl 15:30 – Tapas serveres i Gallerigangen © 2011 IBM Corporation
  • 13. Eftermiddag, Roundtables fra kl 12:30 © 2011 IBM Corporation
  • 14. Eftermiddag 1-1 møder fra kl 12:30 - se bagsiden af den trykte agenda for lokale og kontakt telefonnummer – møderne afholdes i Forum og blok 1 & 2 © 2011 IBM Corporation
  • 15. Hvad kan du opleve på standene   Blue Xpert – det nye tekniske community   Speciality Programmerne   PartnerWorld Update   Know Your IBM   Kommende enablement nøgleaktiviteter – IBM Business Partner Sales University (medio april) – IBM Technical Training © 2011 IBM Corporation
  • 16. Hvad kan du opleve på standene ( Gallerigangen)  IBM Global Finance  MTS  ITS / Cloud  Marketing og On-Channel  Techline © 2011 IBM Corporation
  • 17. Tipskupon og præmier Afleveres inden kl 14:00 Præmier kl 15.00 © 2011 IBM Corporation