Gen D companies know that APIs deliver value. And they are using APIs to build a competitive advantage.

1. Finding value in the API economy
A new study from IBM shows how YOU can profit
Business today needs a foundation of data. But foundations are meant to be built upon.
Now the IBM Center for Applied Insights reports that when data-rich, analytically driven
companies—known as Gen D—use APIs, the sky’s the limit.
Do you need APIs? Gen D companies know that APIs deliver value. And they
are using APIs to build a competitive advantage. Gen D companies are:
2.8xmore likely to use
APIs to increase their
business reach
Increase
1.7xmore likely to use APIs
to improve how they
engage with customers
Improve
2.6xmore likely to use APIs
to integrate tightly with
business partners
Integrate
Why join the API economy?
It’s time to disrupt business as usual by doing things differently—and better.
Gen D companies are leading the way, using APIs to turn their data into
their most valuable resource. Now it’s your turn.
Let’s start disrupting together.
Discover how IBM can be your trusted partner in the API economy by
visiting: ibm.com/apieconomy
Learn more when you download and read the IBM report Unlocking the value of data with APIs.
For additional insight into Gen D companies, read more research from IBM.
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