Learn 5 key reasons you should treat your candidates like customers. Discover how now. Visit: https://www-01.ibm.com/software/smarterworkforce/recruitment-marketing/

1. CANDIDATES LIKE CUSTOMERS
REASONS YOU SHOULD BE TREATING
5

2. of employers say it's grown increasingly difficult
over the past five years to find qualified candidates.
Today's job seekers have more specialized skill sets and access to more employer
options. And unlike in the past, applicants now openly discuss their experiences with
brands via online forums and networks.
54%
Source: The Recruitment Power Shift: How Candidates Are Powering the Economy

3. of employers say making a bad hiring decision is
more costly than leaving the position unfilled.
Your candidates' experiences with your company could influence whether they will
become your customers or change their opinions about your business, and it affects
what they say about you on social media.
73%
Source: The Recruitment Power Shift: How Candidates Are Powering the Economy

4. Finding and keeping the most talented employees in today's job
market requires a change in the way we interact with applicants
during the recruitment process.
Here are five reasons why it’s essential to treat
your candidates like your customers.
Learn More

5. When your applicant is one of your customers, that candidate's experience with your
company can affect your sales, because they don't necessarily see a difference
between what you sell and how you recruit.
candidates is also a customer.1 in 5
O N E
Source: Candidates Are Customers Too…How Do You Treat Yours?

6. Your company views its internal practices differently from its external practices, but your
candidates don't. Their opinions of you as a potential employer will affect their opinions
as your customers.
of job seekers say they're less likely to buy from
a company after having a bad application experience.
T W O
69%
Source: Candidates Are Customers Too…How Do You Treat Yours?

7. As with your customers, simple reassurances like confirmation emails can make a big
difference to the recruitment experience. With today's candidates, a little goes a long way.
of job seekers say they're less likely to buy from a company that
didn't reply to a job application.
T H R E E
58%
Source: The Recruitment Power Shift: How Candidates Are Powering the Economy

8. of applicants post about their experiences on social media.
And that can be a benefit or a detriment to your business—depending on their
experiences as job applicants. A job candidate's review is just as influential as a
customer's review.
F O U R
64%
Source: Candidates Are Customers Too…How Do You Treat Yours?

9. The recruitment process is your opportunity to show why your business would be a
great fit for any qualified applicant. By meeting and exceeding candidate
expectations, you can make a positive first impression that will have lasting effects.
New hires who report a positive candidate experience are more likely to
stay with the company.
38%
F I V E
Source: Candidates as Customers: Optimizing the Candidate Experience

10. Today, recruitment is marketing.
Learn More
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