Learn how rewarding your job candidates the way you reward your customers, will result in all candidates becoming brand ambassadors and even more dedicated & loyal employees.

1. Taking the
Hire Ground:
Turning Your
Candidates
into Brand
Ambassadors

2. Gloria arrives at the
COOL-ahh! Cola Co.
to interview for the
role of associate
innovation officer…

3. …even though her own loyalties lie with
COOL-ahh!’s chief competitor.

4. Gloria meets with Martin, a COOL-ahh! hiring manager. He gives her
a company tour, introduces her to staffers, explains company cul-
ture and discusses job requirements.
He treats her with respect—as if she were a customer.
Gloria feels welcomed by Martin and team, impressed by their
professionalism and friendliness. She’s excited about the
COOL-ahh! opportunity.

5. Martin promises he’ll be in touch
before the week is over.

6. COOL-ahh! Job Opportunity
Martin 2:51 PM
Inbox
Hi, Gloria! We’re thinking you’d be
a perfect addition to COOL-ahh!...
Email
A few days later…

7. …but we feel you’re overquali-
fied for this position. Our HR
analytics suggest you’ll be a
better fit for a more senior role
coming up. Please apply for
it—and let’s connect on social
media.
Email

8. Disappointed, yes. But Gloria also
feels flattered—and hopeful.

9. …loyal.
And after getting
the VIP treatment
at COOL-ahh!,
she now also feels…

10. Remember:
Your candidates
are also your
customers.
Candidates come in
different flavors. The
unqualified candidates,
the finalists, the people
you hire, the people you
don’t—approach each
as an individual.

11. Reward your job candidates the way you reward your
customers, and they’ll become your brand ambassadors.
Learn how recruitment is marketing:
www.ibm.com/recruitment-marketing