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© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
Unternehmenssteuerung mit dem
SAP Sustainability Control Tower
Jürgen Bauer – SAP Deutschland
Senior Director BTP Analytics MEE
2
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP.
Except for your obligation to protect confidential information, this presentation is not subject to your license agreement or any other service
or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or any related
document, or to develop or release any functionality mentioned therein.
This presentation, or any related document and SAP's strategy and possible future developments, products and or platforms directions and
functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this
presentation is not a commitment, promise or legal obligation to deliver any material, code or functionality. This presentation is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a
particular purpose, or non-infringement. This presentation is for informational purposes and may not be incorporated into a contract. SAP
assumes no responsibility for errors or omissions in this presentation, except if such damages were caused by SAP’s intentional or gross
negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from
expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates,
and they should not be relied upon in making purchasing decisions.
Disclaimer
3
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
Agenda
STRATEGIC
CONTEXT
1 STEERING &
REPORTING
2
OUR SOLUTION &
ARCHITECTURE
3 WHAT’S NEXT
& SUMMARY
4
Demo
5
3
4
sustainable
sustainable
6
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
Sustainability at SAP – Important Milestones
2009 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 ….
Acquisitions to enhance
SAP’s sustainability
product portfolio
(“Technidata” and
“Clear Standards”)
First carbon reduction
target released
“Green Cloud” -
powering all data centers
and facilities with 100%
renewable electricity
Launch of the
“Sustainability
Dashboard”
1st Integrated
Report
published
SDG
commitment
Introduction of
internal carbon
price on flights
ISO 50001 at SAP
HQ (since 2018)
50+ ISO 14001-
certificated locations
Ariba “procurement
with purpose”
“Carbon neutral”
target” for 2025
Approved ‘Science-
Based Target’ (CO2-
Reduction) for 2050
“Ten Principles of the UN
Global Compact” as
customer engagement
framework
SAP founding
member of
Value
Balancing
Alliance
Carbon-neutral
by 2023
“AI Guiding
Principles”
Launch of “Zero
Waste” initiative Commitment to
net-zero along our
value chain by 2030
Launch of SAP
Cloud for
Sustainable
Enterprises
First “Global AI
Ethics Policy””
Sustainability as long-
term strategic goal
First human rights
commitment statement
Champions network
established
7
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
The Situation: Sustainable Business is the 3rd Wave
of Global Economic Transformation
Investors, shareholders, regulators, and consumers all demand responsibly derived products
and services with a smaller environmental footprint. Reducing global emissions,
waste, and social injustice requires a full-lifecycle approach with enterprises at the forefront.
of captains of industry are
implementing sustainability
across their business operations
Source
Companies must act swiftly to capture
opportunities and mitigate risk.
to be invested in climate-smart
infrastructure by 2030
Source
$90T
Investors:
rise in global sustainable
investment during period 2016–18
Source
34%
Shareholders:
carbon pricing initiatives in
force or scheduled for
implementation.
Source
60+
Regulators:
concern amongst Millennial
and Gen Z jobseekers
Source
#1
Employees:
faster growth of sustainable
consumer packaged goods
Source
5.6x
Consumers:
CEOs:
48%
8
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
Our Approach: Embed Sustainability into your Business DNA
Sustainability is a journey, not a destination
Meet global obligations
Deep transparency into financial & non-financial data will address
regulations proactively and ensure full compliance along with
integrated, auditable, and real-time reporting
Make processes sustainable & gain efficiencies
End-to-end solution portfolio, embedded within your key processes, to address
circular business models, assess and reduce carbon footprint, reduce waste,
drive social responsibility across the entire value chain
Create sustainable products, services & business models
Gain a holistic insight into data, processes, regulations and industry specific drivers and
differentiators across value chains to create new products, services and solutions that reach
additional customers, markets and segments
Business transformation
Sustainable
value
creation
Place sustainability front and center. Embed sustainability insights into end-to-end processes
extended throughout your business network. This will ensure efficiency gains, social
responsibility and compliance, while mitigating risk.
9
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
Zero Inequality with
Social Responsibility
Zero Waste with
Circular Economy
Zero Emissions with
Climate Action
Our Focus: SAP’s 3 Zeros Strategy for Sustainability
A blueprint to integrate sustainability data into business processes
across all value chains to drive performance, new products & new markets
Generate cost savings by
transitioning from “Low to No”
carbon across your entire network.
Contribute to a zero-waste world
by incorporating resilience and
circularity into your supply chains.
Ensure zero incidents, accidents
and harm to communities,
people and the environment.
Complete the transition to a high-performance Sustainable Intelligent Enterprise by combining operational data mapping with holistic sustainability reporting
Generate additional value by incorporating industry-specific solutions from across our Partner Ecosystem and Industry Cloud
Industry Innovation
Holistic Steering and Reporting
10
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
Holistic Steering
and Reporting
Zero Inequality with
Social Responsibility
Zero Waste with
Circular Economy
Zero Emissions with
Climate Action
SAP Product Footprint Management
SAP Environment Management (EHS)
SAP E-Mobility
SAP Responsible Design & Production
SAP S/4HANA for Product Compliance
SAP Environment Management (EHS Waste Mgmt)
SAP Rural Sourcing Management
SAP Logistics Business Network Material Traceability
SAP Sustainability
Control Tower
Industry Relevance
SAP Health and Safety Management (EHS)
SAP Occupational Health (EHS)
SAP Incident Management (EHS)
SAP Business Integrity Screening
SAP Work Clearance Management (EHS)
SAP Management of Change (EHS)
New
New
New
Sustainability Management by SAP
SAP provides the Platform and Capabilities to enable holistic and integrated Sustainability Performance Management
11
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
Holistic Steering and Reporting
Connecting Environmental, Social, and Financial
Value Creation
Combine, connect and link financial and non-financial
metrics into one holistic reporting. Embedded, validated,
real-time data to effectively understand, analyze, and
guide compliance, reporting & opportunities.
Profit
Economic
maximize shareholders’
return
Planet
Environment
Reduce ecological
footprint environment
damage
People
Social
Create value for employees,
suppliers, customers, wider
community
12
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
Holistic Steering and Reporting: Why?
Performance is More Than Financials
Taking Responsibility Across the Value Chain
Sustainable Business Strategies
13
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
* ESG = Environmental, social, and governance, VBA=Value Balancing Alliance; EU-NFRD = Non-financial Reporting Directive; GHG = Greenhouse Gas, D&I = Diversity, Equity, Inclusion, SRI = Socially responsible investors
Executive dashboard for holistic company performance
Automated, timely and auditable data on KPIs such as GHG*, D&I*, share of SRIs*,
water, corruption, human rights; reporting along industry standards
Drill down into strategic areas within the company and across the business network
Sustainable business steering
Informed decision-making based on connectivity of financial and pre-financial/ESG
indicators, e.g., optimizing for costs and GHG emissions
Measuring and managing total impact
CXO can quantify the total impact of business activity on the environment and the
society and manage trade-offs with $ as comparable currency
Solution Goals of SAP Sustainability Control Tower
SAP Sustainability Control Tower for holistic and integrated Sustainability Performance Management
14
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
SAP Sustainability Control Tower – Capability Areas
SAP Sustainability Control Tower for holistic and integrated Sustainability Performance Management
15
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
Scope of Q4 2021 Release
SAP Sustainability Control Tower – Capability Areas
SAP Sustainability Control Tower for holistic and integrated Sustainability Performance Management
16
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
The comprehensive yet
granular key figure ledger
… for serving your own goals
and related indicators
… but also how you do along
multiple semantic frameworks
defined by standard makers
like WEF, GRI, UNGC etc.
… and valuation as done by the
VBA
Principle
SAP Sustainability Control Tower – Solution Architecture
SAP Sustainability Control Tower for holistic and integrated Sustainability Performance Management
17
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
Non-SAP Data Sources
SAP Intelligent Enterprise / Business Suite
SAP Sustainability Applications
Other Data Consumers
(other visualization technologies, reporting solutions…)
SCT / ESG Key Figure Ledger
Data
Warehouse
Cloud
(DWC)
SAC*
Connectivity Harmonization
Historization and
Delta Management
Incremental
Acquisition
Period Closing
Structure
Management
Semantic Framework
Mgmt.
Reference Data
Management
Key Figure Modeling
Versions & Snapshots
Key Figure
Calculation
Data Validation
Completeness &
Quality Monitoring
Audit Log
Configurable
Dashboards
Explorative Analytics
Non SAP Applications Flat File (Excel…)
Other Databases Other Sources
SAP S/4HANA SAP Ariba
Success Factors SAP Business Suite
SAP Concur
Other SAP Sources
Product Footprint Management
Responsible Design and Production
(RDP)
Product Compliance (PC)
Environment / Health and Safety
(EHS)
*SAP Analytics Cloud
SAP Sustainability Control Tower – Solution Architecture
SAP Sustainability Control Tower for holistic and integrated Sustainability Performance Management
18
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
Percentage of Employees by Categories like
Age, Gender, or Level
According to
WEF Stakeholder Capitalism Metrics
Example
SAP Sustainability Control Tower – Solution Architecture
SAP Sustainability Control Tower for holistic and integrated Sustainability Performance Management
19
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
Holistic Steering and Reporting: Why SAP?
1. Manage business processes
Helping companies to run their business processes at their best
2. Create transparency with data
Enable automated and timely extraction of auditable granular
data from source systems
3. Insights
Report along multiple semantic frameworks defined by standard
makers like WEF, GRI, etc. and set individual targets
4. Feedback loop and improvement
 Strategic:
Manage and optimize total business performance and impact
strategically
 Operational:
Embed sustainability metrics and bring artificial intelligence into
business processes to manage total performance at the point of
decision-making
(i.e. when choosing a new supplier, booking travel,…)
 Beyond company boundaries:
Leverage synergies across your entire value chain and within the
business network
Source to Pay
Record to Report
Design to Operate
Lead to Cash
Create
transparency
with data
Insights
Feedback
loop and
improvement
The Virtuous Circle for Holistic
Business Transformation
Connecting Environmental, Social,
and Financial Value Creation
2
3
4
Internal and
external data
sources
Sustainable
business
steering
1
Multi-Capital
Key Figure
Ledger
ESG /
integrated
reporting
20
© 2022 SAP SE or an SAP affiliate company. All rights reserved. | INTERNAL – SAP and Customers only
Businesses once had to choose between
profitability and sustainability. Now with
SAP, they can choose both.
SAP has the people, technologies, and
processes to bring it together. Profit and
planet. Productivity and people. Innovation
and conservation. Across departments,
functions, industries, supply chains, and
markets.
That’s Economics.
And it all comes together with SAP.
Why SAP
21
© 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC
SAP Sustainability Control Tower
Demo
Thank you.
Jürgen Bauer
Senior Director BTP Analytics MEE
eMail: juergen.bauer@sap.com

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Unternehmenssteuerung mit dem SAP Sustainability Control Tower – Überblick und Live-Demo

  • 1. 1 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC Unternehmenssteuerung mit dem SAP Sustainability Control Tower Jürgen Bauer – SAP Deutschland Senior Director BTP Analytics MEE
  • 2. 2 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. Except for your obligation to protect confidential information, this presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or any related document, or to develop or release any functionality mentioned therein. This presentation, or any related document and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this presentation is not a commitment, promise or legal obligation to deliver any material, code or functionality. This presentation is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This presentation is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this presentation, except if such damages were caused by SAP’s intentional or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions. Disclaimer
  • 3. 3 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC Agenda STRATEGIC CONTEXT 1 STEERING & REPORTING 2 OUR SOLUTION & ARCHITECTURE 3 WHAT’S NEXT & SUMMARY 4 Demo 5 3
  • 5.
  • 6. 6 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC Sustainability at SAP – Important Milestones 2009 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 …. Acquisitions to enhance SAP’s sustainability product portfolio (“Technidata” and “Clear Standards”) First carbon reduction target released “Green Cloud” - powering all data centers and facilities with 100% renewable electricity Launch of the “Sustainability Dashboard” 1st Integrated Report published SDG commitment Introduction of internal carbon price on flights ISO 50001 at SAP HQ (since 2018) 50+ ISO 14001- certificated locations Ariba “procurement with purpose” “Carbon neutral” target” for 2025 Approved ‘Science- Based Target’ (CO2- Reduction) for 2050 “Ten Principles of the UN Global Compact” as customer engagement framework SAP founding member of Value Balancing Alliance Carbon-neutral by 2023 “AI Guiding Principles” Launch of “Zero Waste” initiative Commitment to net-zero along our value chain by 2030 Launch of SAP Cloud for Sustainable Enterprises First “Global AI Ethics Policy”” Sustainability as long- term strategic goal First human rights commitment statement Champions network established
  • 7. 7 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC The Situation: Sustainable Business is the 3rd Wave of Global Economic Transformation Investors, shareholders, regulators, and consumers all demand responsibly derived products and services with a smaller environmental footprint. Reducing global emissions, waste, and social injustice requires a full-lifecycle approach with enterprises at the forefront. of captains of industry are implementing sustainability across their business operations Source Companies must act swiftly to capture opportunities and mitigate risk. to be invested in climate-smart infrastructure by 2030 Source $90T Investors: rise in global sustainable investment during period 2016–18 Source 34% Shareholders: carbon pricing initiatives in force or scheduled for implementation. Source 60+ Regulators: concern amongst Millennial and Gen Z jobseekers Source #1 Employees: faster growth of sustainable consumer packaged goods Source 5.6x Consumers: CEOs: 48%
  • 8. 8 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC Our Approach: Embed Sustainability into your Business DNA Sustainability is a journey, not a destination Meet global obligations Deep transparency into financial & non-financial data will address regulations proactively and ensure full compliance along with integrated, auditable, and real-time reporting Make processes sustainable & gain efficiencies End-to-end solution portfolio, embedded within your key processes, to address circular business models, assess and reduce carbon footprint, reduce waste, drive social responsibility across the entire value chain Create sustainable products, services & business models Gain a holistic insight into data, processes, regulations and industry specific drivers and differentiators across value chains to create new products, services and solutions that reach additional customers, markets and segments Business transformation Sustainable value creation Place sustainability front and center. Embed sustainability insights into end-to-end processes extended throughout your business network. This will ensure efficiency gains, social responsibility and compliance, while mitigating risk.
  • 9. 9 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC Zero Inequality with Social Responsibility Zero Waste with Circular Economy Zero Emissions with Climate Action Our Focus: SAP’s 3 Zeros Strategy for Sustainability A blueprint to integrate sustainability data into business processes across all value chains to drive performance, new products & new markets Generate cost savings by transitioning from “Low to No” carbon across your entire network. Contribute to a zero-waste world by incorporating resilience and circularity into your supply chains. Ensure zero incidents, accidents and harm to communities, people and the environment. Complete the transition to a high-performance Sustainable Intelligent Enterprise by combining operational data mapping with holistic sustainability reporting Generate additional value by incorporating industry-specific solutions from across our Partner Ecosystem and Industry Cloud Industry Innovation Holistic Steering and Reporting
  • 10. 10 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC Holistic Steering and Reporting Zero Inequality with Social Responsibility Zero Waste with Circular Economy Zero Emissions with Climate Action SAP Product Footprint Management SAP Environment Management (EHS) SAP E-Mobility SAP Responsible Design & Production SAP S/4HANA for Product Compliance SAP Environment Management (EHS Waste Mgmt) SAP Rural Sourcing Management SAP Logistics Business Network Material Traceability SAP Sustainability Control Tower Industry Relevance SAP Health and Safety Management (EHS) SAP Occupational Health (EHS) SAP Incident Management (EHS) SAP Business Integrity Screening SAP Work Clearance Management (EHS) SAP Management of Change (EHS) New New New Sustainability Management by SAP SAP provides the Platform and Capabilities to enable holistic and integrated Sustainability Performance Management
  • 11. 11 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC Holistic Steering and Reporting Connecting Environmental, Social, and Financial Value Creation Combine, connect and link financial and non-financial metrics into one holistic reporting. Embedded, validated, real-time data to effectively understand, analyze, and guide compliance, reporting & opportunities. Profit Economic maximize shareholders’ return Planet Environment Reduce ecological footprint environment damage People Social Create value for employees, suppliers, customers, wider community
  • 12. 12 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC Holistic Steering and Reporting: Why? Performance is More Than Financials Taking Responsibility Across the Value Chain Sustainable Business Strategies
  • 13. 13 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC * ESG = Environmental, social, and governance, VBA=Value Balancing Alliance; EU-NFRD = Non-financial Reporting Directive; GHG = Greenhouse Gas, D&I = Diversity, Equity, Inclusion, SRI = Socially responsible investors Executive dashboard for holistic company performance Automated, timely and auditable data on KPIs such as GHG*, D&I*, share of SRIs*, water, corruption, human rights; reporting along industry standards Drill down into strategic areas within the company and across the business network Sustainable business steering Informed decision-making based on connectivity of financial and pre-financial/ESG indicators, e.g., optimizing for costs and GHG emissions Measuring and managing total impact CXO can quantify the total impact of business activity on the environment and the society and manage trade-offs with $ as comparable currency Solution Goals of SAP Sustainability Control Tower SAP Sustainability Control Tower for holistic and integrated Sustainability Performance Management
  • 14. 14 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC SAP Sustainability Control Tower – Capability Areas SAP Sustainability Control Tower for holistic and integrated Sustainability Performance Management
  • 15. 15 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC Scope of Q4 2021 Release SAP Sustainability Control Tower – Capability Areas SAP Sustainability Control Tower for holistic and integrated Sustainability Performance Management
  • 16. 16 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC The comprehensive yet granular key figure ledger … for serving your own goals and related indicators … but also how you do along multiple semantic frameworks defined by standard makers like WEF, GRI, UNGC etc. … and valuation as done by the VBA Principle SAP Sustainability Control Tower – Solution Architecture SAP Sustainability Control Tower for holistic and integrated Sustainability Performance Management
  • 17. 17 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC Non-SAP Data Sources SAP Intelligent Enterprise / Business Suite SAP Sustainability Applications Other Data Consumers (other visualization technologies, reporting solutions…) SCT / ESG Key Figure Ledger Data Warehouse Cloud (DWC) SAC* Connectivity Harmonization Historization and Delta Management Incremental Acquisition Period Closing Structure Management Semantic Framework Mgmt. Reference Data Management Key Figure Modeling Versions & Snapshots Key Figure Calculation Data Validation Completeness & Quality Monitoring Audit Log Configurable Dashboards Explorative Analytics Non SAP Applications Flat File (Excel…) Other Databases Other Sources SAP S/4HANA SAP Ariba Success Factors SAP Business Suite SAP Concur Other SAP Sources Product Footprint Management Responsible Design and Production (RDP) Product Compliance (PC) Environment / Health and Safety (EHS) *SAP Analytics Cloud SAP Sustainability Control Tower – Solution Architecture SAP Sustainability Control Tower for holistic and integrated Sustainability Performance Management
  • 18. 18 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC Percentage of Employees by Categories like Age, Gender, or Level According to WEF Stakeholder Capitalism Metrics Example SAP Sustainability Control Tower – Solution Architecture SAP Sustainability Control Tower for holistic and integrated Sustainability Performance Management
  • 19. 19 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC Holistic Steering and Reporting: Why SAP? 1. Manage business processes Helping companies to run their business processes at their best 2. Create transparency with data Enable automated and timely extraction of auditable granular data from source systems 3. Insights Report along multiple semantic frameworks defined by standard makers like WEF, GRI, etc. and set individual targets 4. Feedback loop and improvement  Strategic: Manage and optimize total business performance and impact strategically  Operational: Embed sustainability metrics and bring artificial intelligence into business processes to manage total performance at the point of decision-making (i.e. when choosing a new supplier, booking travel,…)  Beyond company boundaries: Leverage synergies across your entire value chain and within the business network Source to Pay Record to Report Design to Operate Lead to Cash Create transparency with data Insights Feedback loop and improvement The Virtuous Circle for Holistic Business Transformation Connecting Environmental, Social, and Financial Value Creation 2 3 4 Internal and external data sources Sustainable business steering 1 Multi-Capital Key Figure Ledger ESG / integrated reporting
  • 20. 20 © 2022 SAP SE or an SAP affiliate company. All rights reserved. | INTERNAL – SAP and Customers only Businesses once had to choose between profitability and sustainability. Now with SAP, they can choose both. SAP has the people, technologies, and processes to bring it together. Profit and planet. Productivity and people. Innovation and conservation. Across departments, functions, industries, supply chains, and markets. That’s Economics. And it all comes together with SAP. Why SAP
  • 21. 21 © 2022 SAP SE or an SAP affiliate company. All rights reserved - PUBLIC SAP Sustainability Control Tower Demo
  • 22. Thank you. Jürgen Bauer Senior Director BTP Analytics MEE eMail: juergen.bauer@sap.com