Yehia Selmi, co-founder, Bio-wonder, Tunisia.
28 October 2019. Cairo. On the occasion of the 10th Africa Food Day Commemoration, held in joint food and nutrition security research and innovation projects within the Africa-EU Partnership.
Panel 4: Panel 4 – Idea-carriers:
6. “The Tunisian lifestyle is full of healthy elements but our
problem is that we do not know how to live in a well-
balanced and active manner.
The quality of our food and lifestyle here are brilliant but
more needs to be done in order to spread awareness about
how to live an active and healthy lifestyle”
Nutritionist Dr.Zoubeir Chater
Needs & opportunities
8. The World Health Organization( WHO) show that 1 in 3
Tunisian men ,half of Tunisian women and 16% of Tunisian
children are obese.
Market driver
9.
10. My current customer Future customers Market
segmentation
My customers
Catering in the events :
the participants and the
organizers of the events
and small self owned
Average age between 20
to 45 years 70% of
Tunisian woman had
much more risk to be
affected by health
problem certainly like
obesity compared to less
than 15 % of the men .
Athletic, gym subscribers
Super market
11.
12. 1 cup of juice
Calories : 14
Total Fat : 0.1g
fiber : 1.9g
Protein : 1.1g
sugar : 1g
The Nutritional value
14. The competitive advantage
There are many substitues like soft drink, street juice
vendors, canned juice and refreshing drinks.
However, aside from fresh fruit prepared at home.
15. Catering events
Fitness center
Sponsored events (all
star challenge: netlinks)
Price: 2euros
Revenue Model:
B2C MODEL/ CASH,
immediate payment
Customer Model:
B2B2C (Franchises)
Early adopters: participants in the events
Internal competition
Little to none, there
are no other
company which
produce 100%
naturally products
the business model
16. Start up
Bio Jam
Bio Juice
Dietary complement food
Equipments Installation
Equipments Installation
Equipments Installation
Bio Oil
Bio Oil
2016
2017
2018 2020
20212019
The 3-year impact
18. Regional offices and Export are activities that I plan to set up
abroad.
How? By:
Participation to international Project (Like Netkite and
MEDspring)
Participation to international fairs of food products
Participation to international business events
Internationalisation / setting up activities abroad