This document discusses the potential for spectators and viewership in esports and video games. It outlines that esports have been growing for over 15 years, with competitions now attracting millions of concurrent viewers and prize pools in the millions. Esports are considered a real sport in Korea. The document proposes developing games, competitions, and viewing platforms with spectators and viewers in mind to continue growing esports audiences and revenues through increased streaming, spectating features in games, official rankings and team stories.
19. UGA : the eSport
eSports are just like sports…
- rules for each game
- Each game has a unique culture
- all about community and competition
19
20. The eSport is not new
More than 15 years – 1997
Considered as real sport in Korea
Is growing faster thanks to the streaming
20
21. 21
Some figures
2011- 2012
$7.8 million
2007
$1.3 million
Total US Competitive Event
Prize Payouts
+ 1 Million concurrent viewers for a final
MLG’s esports events now attract
more young male viewers than
the Rose Bowl
25 M users
watching 50 M
hours/month
24. Think Olympic Games Spirit not FIFA nor WWE
The PGM is a virtuoso
Enable streams increase (videos and castings)
We’re not selling a 70euro game once a year (Movie BlockBuster). We’re
selling 10/100/1000 hours of daily entertainment (Top TV channel).
Combine bottom up approach (grassroot event with top down approach
(marketing event)
Ignite fires everywhere and have the wind blows stronger (not too strong)
Our eSport Approach
25. competition calendar & news
external links to competition websites, streams & sponsors
dedicated servers and LAN mode
open framework for external systems
Designed for Organizer
26. 26
Designed for
Integrated SDK within the game
external links to competition websites, streams & sponsors
Propose them activities for their users (tournament)
Media
28. 2828
confidential
free version for competitions
accessible gameplay
high skill cap
matchmaking
quickly become a competitor at your level
underdogs can believe in winning
balanced and no random elements for champions
Designed for Player
30. confidential
single point of view & clear information
made for great shoots & moves to look at
rules designed for drama
better focus for champions stories
official national & ww team ranking
team linked to cities for wider audience reach
12+
Designed for Spectator