1. Samsung Note 2
“Manifest pentru
creativitate”

2. Brief-ul
Lansarea Note 2 si
comunicarea
sloganului "Fii
creativ" intr-un mod
cat mai vizibil in
Facebook;
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3. Idee
Cum ar fi daca in loc sa comunicam mesajul
nostru i-am face pe oameni sa il simta pe
“propria piele”
Cum am putea face asta?
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4. O aplicatie Facebook cu un final
surprinzator:
https://www.facebook.com/SamsungMobileR
omania/app_404998272901975
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Rezultate prima etapa

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ZERO
investii in media

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Un e-mail trimis intern in
Grupul Leo Burnett

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Primele reactii

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Reactii in diverse
publicatii

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25. Rezultate in cifre
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26. Dupa o saptamana
de la lansarea
aplicatiei
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27. peste
40.000utilizatori unici ai aplicatiei cu
ZERO investii media
(sursa Google Analytics)
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28. 4,32minute - media de folosire a
aplicatiei
(sursa Google Analytics)
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29. peste
200.000de vizitatori unici au vazut
articolele si branding-ul Note 2
generat de aplicatia noastra,
pana la finalul campaniei
(sursa Gemius AdServer)
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30. Zeci de mii de oameni
au simtit cum ar fi viata
lor daca ar deveni mai
creativi.
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Social Media & Digital
Solutions, not just services.
facebook.com/digitalstar.ro