1. What do Superman, Cinderella and
Nadia Comaneci have in common?
Case study
All Things Facebook, October 2013

2. The courage….

3. the legend….

4. ….or the happiness of ‘living the
story’?

5. Maybe all of them brought together
Or better said….

6. The story started in 2011, one year before the
2012 Olympic Games, Piraeus Bank being the main
sponsor of the ROSC
During 1 year we gathered
together the community for
the Romanian athletes and
Olympic legends

7. Through online and offline activations we
registered peak moments for Curaj Romania,
during the London Olympics period reaching
almost 60.000 fans

8. Having great impact, on people and page
evolution!
Engagement
rate
Content
quality
increase
Virality
Joining the
big profile
pages

9. And when the Olympics were over,
we realized that Romanians still
need their success story….
We have seen
sportspeople
performing under
the Romanian flag,
now it is time for
other Romanians
to bring proudness
to all nation!

10. And when a community is so animated by
courage, legend and living victory, the story has
to continue….
& Curaj Romania has to continue the stories lived
through the Romanians hearts…and without a
specific event!

11. Like this Curaj Romania switched to Romanian
values…actors, doctors, teachers,
inventors….Romanians that make us proud to
be Romanians!

12. And every success registered brought more
Romanians together! Through apps, real
time content and interviews our community
became the voice of a nation !

13. Movies, books, athletes are to be
rewarded…and not only them!