Medical discoveries, diagnosing diseases, and research innovations all make for great content but if not shared correctly can go unnoticed. Effective use of social media directs the public, researchers, and policy makers to your organization's website for more in-depth information. Social media is a powerful tool to engage your audience and to foster trust and support. Download the tipsheet to learn how to maximize your organization's presence on Facebook. http://www.icfi.com/insights/presentations/2014/sharing-medical-research-social-media-workflow-guide

1. Sharing Medical Research through
FACEBOOK TIP SHEET
Social media is a quick and easy way to share information and foster engagement with the public.
Effective use of social media can also direct the public to your agency’s website for more in-depth
information. Here are some ways to maximize your effectiveness on Facebook:
CONTENT CONSIDERATIONS
Posts between 100 and 250 characters
(i.e., three lines of text or fewer)
receive 60 percent more likes,
comments, and shares.
- Facebook, 2014
Visual content is the primary driver of
@ #
facebook
World
How most
WHY
Like Comment Share
Does your agency need more social media tips?
Contact Lindy Dreyer, Digital Strategist, ICF International | lindy.dreyer@icfi.com | @LindyDreyer
Last Update: November, 2014
engagement on Facebook.
- Hitz, 2014
Quotes get 26 percent more likes and
19 percent more shares.
- Patel, 2014
TIME AND FREQUENCY
Generally, around 1 p.m. gets the most
shares and 3 p.m. gets the most clicks.
- Patel, Jan 2014
Engagement rates are 18 percent higher
on Thursday and Friday.
- Patel, Jan 2014
Most effective posting schedule can
be determined by testing different
post times and days.
Sharre
Status Update M T W T F S
New Photo
New Message
New Friend
PLATFORM-SPECIFIC FEATURES
@mention relevant users and pages to
encourage sharing and dialogue.
Use relevant hashtags thoughtfully.
Optimize content for mobile devices.
- Stec, 2014
CONTENT THEME AND WORD USAGE CONSIDERATIONS
Search
Logout
Most sharable title words: Facebook,
Why, Most, World, How, Health, Bill,
Big, Says, Best.
- Patel, Jan 2014 - Carter & Marketo, 2013
Facebook users prefer posts about
positivity, technology, travel, health,
and sports.
- Patel, Jan 2014
Sharre
BILL
HbeailtghBEST
Says
A highly shareable Facebook post does at
least one of the following: Advises (how-to),
Amazes, Inspires, Warns, or Unites.