1) New Models for Private Sector Engagement discusses the ICLEI Green Business Challenge from the perspective of sponsors and participants.
2) It argues that the GBC has the potential for greater impact on emissions reductions by targeting businesses in a city rather than just city government buildings, as businesses number in the thousands while city buildings are usually in the hundreds at most.
3) It also notes that the design of the scorecard and ensuring consistent, simple, and understandable criteria as well as regular trainings will drive more business engagement and sponsorship in the GBC. Assigning a dedicated lead who has time available and the right mindset is also important for success.
4. Three perspectives to share
1. Why? More impact reduction vs. most initiatives
2. What? You include in your scorecard will drive
more/less business engagement & sponsorship
3. Who? Leads matters more than what you do
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5. Why GBC may drive more impact reduction...
How many
buildings do you
manage as a
City?
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6. Do you have 2, 20, 200 City Government Buildings?
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7. Versus…
How many
businesses are in
your City?
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17. Perspective 2: What? You include in your scorecard will
drive more/less business engagement & sponsorship
Participants want…. Sponsors want….
Consistent Scorecard Consistent Scorecard
Simple Scorecard Simple Scorecard
Understandable credits Credits linked to solutions
Regular trainings Regular trainings
Reward & recognition Involvement in recognition
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18. Perspective 3
The ultimate definition needs to address…
Who? Leads matters more than what you do
Has Time Available
Has a
Business &
Is organized
Customer - focused
mindset
19. Your potential next steps
1. Ask Why? Will a GBC help you with your goals?
2. What? Can you align to the GBC scorecard?
3. Who? Can you assign 60-80% someone’s time?
20. If yes to all three questions
Express your
potential interest
to ICLEI USA