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12/13/2010




                            Perception is Reality:
                           Reposition the Value of
                               the Call Center

                              Dreamforce 2010




   Tim has honed his expertise by working
closely with and advising some of the world’s
   most recognized service organizations




                                                             1
12/13/2010




       5%




Many companies talk
 about World Class
Service, but only 5%
actually achieve it…




                               2
12/13/2010




What is World
Class?




                        3
12/13/2010




 Customer Service
       Vs.
Customer Experience




Biggest Expense – Turnover

Biggest Opportunity – Leadership




                                           4
12/13/2010




      Gallup – Why
    Employees Leave?

Lack of MANAGEMENT                    support
in areas such as performance and development.

          LEADERSHIP
No faith in                          or vision
of the company.

Concern with MANAGEMENT’s
treating of people.




                                                         5
12/13/2010




What makes it hard to
 deliver world class?

                                6
12/13/2010




 Survey Says…
1. We’re understaffed
2. Can’t pay enough
3. Reps don’t care
4. Other departments
5. Our systems
6. Senior management




 World Class Mindset
      (Company)
1. Hire Nice
2. Control Punishment
3. Policies = NO
4. THANK YOU
5. Line of Sight




                                7
12/13/2010




 World Class Mindset
      (Agent)
1. I OWN it
2. Beyond the call
3. I am “US”
4. I KNOW them




                               8
12/13/2010




What Makes them World-Class?




 They Don’t Monitor Call Times



What Makes them World-Class?




   They Repair Relationships


                                         9
12/13/2010




What Makes them World-Class?




  They Make it EASY and FUN



What Makes them World-Class?




They Engage the Front-line Daily


                                          10
12/13/2010




What Makes them World-Class?




  They Come To My House….



What Makes them World-Class?




They give $2,000 Empowerment


                                      11
12/13/2010




What Makes them World-Class?




    They Target NO Service




                Thinking like that
                distinguished our
                Customer Service
                Champs from the
                rest of the field


                                            12
12/13/2010




       13
12/13/2010




Complete Session Survey
Email me to get slides and articles
timm@cooneysolutionsgroup.com


                                             14
12/13/2010




       For your consideration

     1.   Diet and Exercise
     2.   Focus on WHAM
     3.   Outside the fishbowl
     4.   Inside the box
     5.   Your frothing line
     6.   Invest in YOU




You Can’t lose 20
pounds in a day




                                        15
12/13/2010




Well
Hear
Alter
Modify


                16
12/13/2010




       17
12/13/2010




Don’t ignore what’s in the box…




         Draw Your Frothing
            Pitcher Line




                                         18
12/13/2010




       19

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Perception is Reality - ICMI @ Dreamforce 2010 Handout - Tim Montgomery

  • 1. 12/13/2010 Perception is Reality: Reposition the Value of the Call Center Dreamforce 2010 Tim has honed his expertise by working closely with and advising some of the world’s most recognized service organizations 1
  • 2. 12/13/2010 5% Many companies talk about World Class Service, but only 5% actually achieve it… 2
  • 4. 12/13/2010 Customer Service Vs. Customer Experience Biggest Expense – Turnover Biggest Opportunity – Leadership 4
  • 5. 12/13/2010 Gallup – Why Employees Leave? Lack of MANAGEMENT support in areas such as performance and development. LEADERSHIP No faith in or vision of the company. Concern with MANAGEMENT’s treating of people. 5
  • 6. 12/13/2010 What makes it hard to deliver world class? 6
  • 7. 12/13/2010 Survey Says… 1. We’re understaffed 2. Can’t pay enough 3. Reps don’t care 4. Other departments 5. Our systems 6. Senior management World Class Mindset (Company) 1. Hire Nice 2. Control Punishment 3. Policies = NO 4. THANK YOU 5. Line of Sight 7
  • 8. 12/13/2010 World Class Mindset (Agent) 1. I OWN it 2. Beyond the call 3. I am “US” 4. I KNOW them 8
  • 9. 12/13/2010 What Makes them World-Class? They Don’t Monitor Call Times What Makes them World-Class? They Repair Relationships 9
  • 10. 12/13/2010 What Makes them World-Class? They Make it EASY and FUN What Makes them World-Class? They Engage the Front-line Daily 10
  • 11. 12/13/2010 What Makes them World-Class? They Come To My House…. What Makes them World-Class? They give $2,000 Empowerment 11
  • 12. 12/13/2010 What Makes them World-Class? They Target NO Service Thinking like that distinguished our Customer Service Champs from the rest of the field 12
  • 14. 12/13/2010 Complete Session Survey Email me to get slides and articles timm@cooneysolutionsgroup.com 14
  • 15. 12/13/2010 For your consideration 1. Diet and Exercise 2. Focus on WHAM 3. Outside the fishbowl 4. Inside the box 5. Your frothing line 6. Invest in YOU You Can’t lose 20 pounds in a day 15
  • 18. 12/13/2010 Don’t ignore what’s in the box… Draw Your Frothing Pitcher Line 18