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GREEN IT GLOBAL
A multi-country alliance
on
Green ICT in practice
DATA DRIVES GROWTH
FORTUNE'S FASTEST GROWING COMPANIES
DATA IS THE NEW GOLD MINE
1 Natural Health Trends E-marketing US (Silicon Valley)
2 Paycom Software Software provider US
3 Lending Tree Online broker US
4 ABIOMED Medical technology US
5 MiMedx Group Biopharma US
6 Facebook Social media US (Silicon Valley)
7 NetEase Online software provider China
8 Ellie Mae Cloud platform provider US (Silicon Valley)
9 Amazon.com Ecommerce, cloud computing US
10 Arista Networks Cloud and network provider US (Silicon Valley)
EVERY COMPANY IS AN IT COMPANY
SUSTAINABILITY:
WHAT DOES IT MEAN?
DATA, ENERGY, AUTONOMOUS VEHICLES
Data classification
• Technical: what is where?
• Social: who does what where?
• Personal: what are you doing?
Maps
• Level of detail: cm
• Purpose: lane control, obstacle
mapping
• Updated continuously
The car as a data avalanche
• Dozens of data intensive sensors
• Between 1.4 TB and 19 TB data per hour (Lucid Motors)
• Between 200 TB and 2700 TB data per car anually
• 5G alone: 80 GB per kWh (Nokia) =>
Anually 2500 kWh per auto (roughly one household)
Lucid Motors, Stephan Heinrich, Flash Memory Summit 2017
GROWTH FOSSIL FUEL PRODUCTION
20 year period
PEAK FOSSIL FUEL PRODUCTION
20.000 year period
Source: Arash Aazami, 2017
ENERGY NEEDS TO BE DECOUPLED
EMBEDDING IN POLICY
Steep public ambitions, addressing societal challenges
AMSTERDAM ADOPTED CLIMATE PROGRAM (2007)
• “Warming Up”
• 40% CO2 reduction
• in 2025
compared to
1990
• ICT recognised as a
major sector
• City Council invites
PPP
CLIMATE TABLE AGREEMENT 4 NOVEMBER 2009
Public-private partnership to realize public ambitions
• Agreement with
City of Amsterdam
• 26 signatories
• Commitment to
• Vision
• Programme
• Governance
structure
Energy Efficient
Datacenters
Smart IT
solutions
Smart Energy &
Smart Grids
Supported by our Alliance Partners
STRATEGY & ACTIVITIES
GREEN IT AMSTERDAM COMMUNITY
INTERNATIONALLY SHARED
AMBITIONS:
FOUR HUBS
SHARED APPROACH AND VISION
Source: Egger, Renovation as Driver for Economic Growth – the Experiences
in Upper Austria
INTERNATIONAL NETWORKING
Need and benefits for
✓ Sharing the Green IT vision in Europe
✓ Fortifying Green IT leadership position
✓ Work and exchange more together
✓ Commitment with relevant organisations
January 2017: Signed MoU between
Green IT SIG and GIT, others in progress
February 2017: Co-sign White Paper
between AGIT and other partners
April 2017: Kickoff
INTERNATIONAL NETWORKING
“Connected we are
stronger, together we can
do more”
GREEN IT GLOBAL MANIFESTO
TOWARDS 2020
THANK YOU
Jaak Vlasveld
Director Green IT Amsterdam Region
+31 6 5245 5252
jvlasveld@greenitamsterdam.nl
EXTRA SLIDES
MORE DATA, LESS GAS
ICT converts electricity to heat
There were there is a supply or demand in data
Supporting the grid for sustainability
Local consumption of locally produced energy
Produce and use heat
Contribute to energy flexibility
ICT'S CHALLENGE: POWER AND HEAT
IN EEN DATACENTER
DATA CENTER'S CHALLENGE: INFRASTRUCTURE
URBAN PLANNING CHALLENGE: ALIGNMENT
Science Park Amsterdam
Data Tower Amsterdam, Digital Realty
Schiphol Trade Park (SADC)
Ontwerptekening Green Datacenter Campus
Amsterdam Zuid-Oost
Smart grid/smart city-schets Gemeente Amsterdam
Project “Energiek Zuid-Oost”

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GREEN IT GLOBAL A multi-country alliance on Green ICT in practice

  • 1. GREEN IT GLOBAL A multi-country alliance on Green ICT in practice
  • 3.
  • 4. FORTUNE'S FASTEST GROWING COMPANIES DATA IS THE NEW GOLD MINE 1 Natural Health Trends E-marketing US (Silicon Valley) 2 Paycom Software Software provider US 3 Lending Tree Online broker US 4 ABIOMED Medical technology US 5 MiMedx Group Biopharma US 6 Facebook Social media US (Silicon Valley) 7 NetEase Online software provider China 8 Ellie Mae Cloud platform provider US (Silicon Valley) 9 Amazon.com Ecommerce, cloud computing US 10 Arista Networks Cloud and network provider US (Silicon Valley)
  • 5. EVERY COMPANY IS AN IT COMPANY
  • 7. DATA, ENERGY, AUTONOMOUS VEHICLES Data classification • Technical: what is where? • Social: who does what where? • Personal: what are you doing? Maps • Level of detail: cm • Purpose: lane control, obstacle mapping • Updated continuously The car as a data avalanche • Dozens of data intensive sensors • Between 1.4 TB and 19 TB data per hour (Lucid Motors) • Between 200 TB and 2700 TB data per car anually • 5G alone: 80 GB per kWh (Nokia) => Anually 2500 kWh per auto (roughly one household) Lucid Motors, Stephan Heinrich, Flash Memory Summit 2017
  • 8. GROWTH FOSSIL FUEL PRODUCTION 20 year period
  • 9. PEAK FOSSIL FUEL PRODUCTION 20.000 year period Source: Arash Aazami, 2017
  • 10. ENERGY NEEDS TO BE DECOUPLED
  • 12. Steep public ambitions, addressing societal challenges AMSTERDAM ADOPTED CLIMATE PROGRAM (2007) • “Warming Up” • 40% CO2 reduction • in 2025 compared to 1990 • ICT recognised as a major sector • City Council invites PPP
  • 13. CLIMATE TABLE AGREEMENT 4 NOVEMBER 2009 Public-private partnership to realize public ambitions • Agreement with City of Amsterdam • 26 signatories • Commitment to • Vision • Programme • Governance structure
  • 14. Energy Efficient Datacenters Smart IT solutions Smart Energy & Smart Grids Supported by our Alliance Partners STRATEGY & ACTIVITIES
  • 15. GREEN IT AMSTERDAM COMMUNITY
  • 17. SHARED APPROACH AND VISION Source: Egger, Renovation as Driver for Economic Growth – the Experiences in Upper Austria
  • 18. INTERNATIONAL NETWORKING Need and benefits for ✓ Sharing the Green IT vision in Europe ✓ Fortifying Green IT leadership position ✓ Work and exchange more together ✓ Commitment with relevant organisations January 2017: Signed MoU between Green IT SIG and GIT, others in progress February 2017: Co-sign White Paper between AGIT and other partners April 2017: Kickoff
  • 19. INTERNATIONAL NETWORKING “Connected we are stronger, together we can do more”
  • 20. GREEN IT GLOBAL MANIFESTO
  • 22. THANK YOU Jaak Vlasveld Director Green IT Amsterdam Region +31 6 5245 5252 jvlasveld@greenitamsterdam.nl
  • 24. MORE DATA, LESS GAS ICT converts electricity to heat There were there is a supply or demand in data Supporting the grid for sustainability Local consumption of locally produced energy Produce and use heat Contribute to energy flexibility
  • 25. ICT'S CHALLENGE: POWER AND HEAT IN EEN DATACENTER
  • 26. DATA CENTER'S CHALLENGE: INFRASTRUCTURE
  • 27. URBAN PLANNING CHALLENGE: ALIGNMENT Science Park Amsterdam Data Tower Amsterdam, Digital Realty Schiphol Trade Park (SADC) Ontwerptekening Green Datacenter Campus Amsterdam Zuid-Oost Smart grid/smart city-schets Gemeente Amsterdam Project “Energiek Zuid-Oost”