Sustainability, Organic, eco-friendly, conscious wardrobe, ethical and minimal lifestyle, Slow Fashion All these terms have become a regular part of our vocabulary. Due to this paradigm shift that has taken place in the minds of the consumer, brands are also forced to implement these facets in their branding. Sustainability is not a concept. It should become a lifestyle to make a positive difference in our ecosystem. Go through the SlideShare to know 7 HOMEGROWN BRANDS THAT STAND FOR ORGANIC COTTON