2. D E S I G N I N G S T R A T E G I C
M E S S A G E S , C R E A T I N G
F U N C T I O N A L S O L U T I O N S
A N D E N G A G I N G W I T H T H E
T A R G E T A U D I E N C E
3. P R I N C I P L E S A N D T H E O R Y O F D E S I G N
Repetition
Consistency
Imagery
Shaping
Spacing
Balance
Alignment
Colour
Texture
Working with Type
4. K E Y T R E N D S I N G R A P H I C D E S I G N
Colour Scheme
01
Gradients
03
Visual Twists
04
Animated Graphics
02