2. Innovation consists of
transforming these ideas
into action through a
selection and an
implementation
“Creativity is seeing what everyone else has seen, and thinking
what no one else has thought.” - Einstein
Creativity is the generation of
ideas while….
So what is Creativity and Innovation
2
6. Harry M. Warner,
Warner Bros Pictures, 1927
"Who the hell wants to hear
actors talk?"
Charles H. Duell, Director of
US Patent Office 1899
"Everything that can be
invented has been invented."
Definitions
6
8. We need to use lateral thinking techniques to break
out of this patterned way of thinking
Pattern Recognition Logic
Definitions
8
9. ► They have the ability to go wrong
► They are inquisitive
► They think innovatively
► They are praised for being creative
► Have they had less time to learn patterns?
“Every Child is an artist. The problem is staying an
artist when you grow up - Pablo Picasso
Who are the most creative people?
9
10. ► Talent
► Training, tools and techniques
Is creativity is a
mysterious trait like
charisma?
You either have
it or you don't!
Can creativity be learned?
10
Intelligence?
11. ► Do we tend to go with the tried, tested and trusted?
► Is it too risky to look for creative alternatives in case
they fail? Are we too afraid of failure?
► Do we think that we don’t have time to be creative?
► Do we think that quirky people are the only ones
allowed to be creative?
So what is stifling our creativity?
11
12. Tools Templates
Methodologies Governance
In an effort to standardise our work, have we lost focus
of the importance of Creativity and Innovation?
The trend towards standardisation…….
12
“
?
“
“
“
15. ► Unsure of your creative talent?
► Haven't been given opportunities to be creative?
► Convinced that you're simply not a creative person?
► Your creativity is a "work in progress?
► You've had some success
► Interested in how to become more creative?
► Creativity is one of your strengths
Lets take a little look at ourselves…..
15
16. Lets take a little look at ourselves…..
16
Often the only difference between creative and uncreative people is self-perception
23. You shouldn't sell this fossil
very cheaply because it is a
rare specimen
Ice breakers
23
24. You shouldn't sell this fossil
very cheaply because it is a
rare specimen
Ice breakers
24
25. The new law hit everybody's
pocketbook pretty hard
Ice breakers
25
26. The new law hit everybody's
pocketbook pretty hard
Ice breakers
26
27. They were two of a set of triplets (or quadruplets etc.)
A woman had two sons who were born on the same hour of the
same day of the same year.
But they were not twins, and they were not adopted.
How could this be so?
Ice breakers
27
28. ► State and scope the opportunity or
problem that needs solving
► Get the right people together
► Appoint a skilled facilitator
x2
x1.5
x1
Acceptance Criteria 1
Acceptance Criteria 2
Acceptance Criteria 3
Understand the Subject Matter
28
30. Being creative may just be a matter of setting aside the time needed to take a step
back and allow yourself to ask yourself if there is a better way of doing something
Technique 1: Creative Pause
30
31. There should be no right or wrong
Ideas at this stage
Quantity, not Quality
Everyone has equal opportunity
“Great ideas often receive violent opposition from
mediocre minds.” - Albert Einstein
Technique: Boardstorming
31
32. To channel your thinking by
initially reversing your
question
lets not make
it very clear to
the customer how
to communicate
with us
lets not make it
clear what our
services deliver
lets not make it
clear what we
need from the
customer to
perform it
efficiently
Formulate the “reversed” question
e.g.: “How can I provide a bad service to my customers?”
Technique: Reversal
32
34. What can I substitute to make an improvement to a product or service?
Examples
If I swap this, would it appeal to more people?
Substitute
34
35. What materials, features, processes, people can I combine?
Examples
What can I put together to come up with something more efficient or more appealing?
Combine
35
36. What other products or ideas could I use for inspiration to adapt to a different
circumstance or environment?
Examples
How could I adapt this product to serve another purpose or use?
Adapt
36
37. What happens if I make it higher, wider or apply it with greater frequency?
Examples
What happens if I make it smaller, slower, lighter or apply it with less frequency?
Magnify/Minify
37
38. How would this product behave differently in another setting or location?
Examples
Who else could use this product?
Put to another use
38
39. What’s non-essential or unnecessary?
Examples
How could I streamline or simplify this product?
Eliminate
39
40. What would happen if I sequenced things differently?
Examples
What roles could I reverse or swap?
Reverse
40
41. All ideas should be clear and understood by all participants
Any idea can be improved; any idea is open to interpretation
Be open to different perspectives whilst evaluating
the ideas
So now that we have plenty of ideas to analyse….
41
42. Creativity is sterile if action does not follow from it
Innovation – Making ideas a reality
42
How do we martial our thoughts and ideas?
What ideas make the most sense?
How do we make ideas a practical and commercial reality?
44. Evaluation Matrix
44
Criteria Idea 1 Idea 2 Idea 3 Idea 4
Criteria 1 8 6 2 10
Criteria 2 3 3 4.6 4.5
Criteria 3 5 2 4 5
Total 16 11 10.5 19.5
45. Process – thinking about thinking. What thinking is needed.
Organising the thinking, planning for action
– What do I know? What do I need to find out? How will I get
the answers I need?
Feelings – Intuition, hunches, gut instinct.
Creativity – Ideas, alternatives, possibilities.
Cautious – Difficulties, weaknesses, dangers.
Benefits – Positives. Why an idea is useful and why do we need it?
6 Thinking Hats
45
46. Idea 1 Idea 2 Idea 3 Idea 4
Selecting the best idea
46
47. “Great ideas pop out of brilliant minds, in feats of
imagination well beyond the abilities of mere
mortals?”
It is often not a lightening strike of genius, but the
result of hard work augmented by a creative
human centred discovery process and followed by
iterative cycles of prototyping, testing and
refinement
Is this what we believe?
Design Thinking – How it Happens!
47
48. Healthier food for children
Food order in a school canteen
Industrial Pollution
Reducing pollution for large companies
Generate more organ donors
Organ donor opt out
Energy Saving in Hotels
Card in the slot in hotel room to save energy.
Stop Smoking
Stop smoking accounts, put cigarette money in a bank, nicotine
test and money back otherwise money goes to opposition team
Nudge
48
50. Creativity is best when participants are focussed, being
physical and having fun
Research and immerse themselves in every possible
aspect of a new product or service
Examine each product or service from the perspective
of clients, consumers and other critical audiences
Design Thinking - IDEO
50
52. Stakeholder Representation
Perspectives
Personas
User Journeys
Users become
Partners
Visual, creative, expressive
Based on story telling
Playful, embrace ambiguity
Key relationship
building activities
Fun and Productive
Create a shared
understanding using a
shared language
Co-Design
52
53. Lunch and learn Session 1
Take some of my slides and deliver over a lunch and learn session
Lunch and learn Session 2
Take a fun topic and create some fun sessions using the techniques
1. The Wheel has become illegal, what do we do next?
2. Money no longer exists, what do we do next?
Lunch and learn Session 3
Ask the senior leadership team for a business problem that they have that could do
with an injection of creativity and innovation
1. Run through the techniques to solve the business problem
2. Present back to the senior leadership team and ask for feedback
Lunch & Learn Sessions
53
56. “That is what you asked for, so
that is what you've got?” Where is the added value in that?
Isn’t the bad perception of Business Analysis as a result of an army of diligent and
dedicated BAs doing precisely what they were asked to do?
So what is the fallback?
56
58. “Your idea of doing it like that
was genius!!”
One thing is for sure, without the drive to come up with breakthrough ideas
and the confidence that a creative and innovative solution exists, it is
unlikely that one will be found
Added Value
58
59. ► Look for opportunities
► You'll be surprised by how creative you can be if you give yourself a
chance
► Share your ideas and perspectives with others, and ask them how
they view problems.
► Adopt a collaborative approach to problem finding, and work
actively with others to create and innovate.
► Don't hide your ability!
► Share your creativity process with others and promote creativity in your team
and organisation.
► You can always be more creative
Corrective Action
59
60. Some of you will identify a
need for a slight amendment in
attitude, approach
Take a moment to reflect on the legacy of creativity and innovation that you have left
in your wake personally
……..not only with the products and processes that you have contributed to but with
the culture you have developed within your teams
So what happens now?
60
+
Some of you already have the
right attitude and just haven’t
known how to apply it
61. 25 July 2013
Creativity and Innovation for
TMP
Linda Harris
Exceptional people delivering exceptional results
Selling your creative talents
Ian Richards
Notes de l'éditeur
Why should we be creative and innovative?
Why should we be creative and innovative?
Left – Logical
It is easy to uncover it but also easy to forget.
We go from meetings to meetings with the same mindset
Don’t be precious abut your own idea
We all know people who have these great ideas but never implement them.
This could also be internet voting or questionnaire based
Lets not kid ourselves, it is hard work being creative!
Thomas Edison's teachers said he was "too stupid to learn anything." He was fired from his first two jobs for being "non-productive." As an inventor, Edison made 1,000 unsuccessful attempts at inventing the light bulb. When a reporter asked, "How did it feel to fail 1,000 times?" Edison replied, "I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.“ He had an army of helpers also!
Design thinking can seem chaotic for those experiencing it for the first time.
Nudge, understanding human behaviour
Change architects & Libertarian paternalism !!!
Coasting (Chill, Explore, Dawdle, the first one there is a rotton egg!)
Keep the change – Getting an emotional payoff –Bank of America – Helped identify a human behaviour that many people will recognise. Built this jar behaviour into the a debit card. Total rounded up to the nearest dollar then the difference is held separately in their savings account. The Bank of America sweetened the deal y matching that saved in the fist three months & 5% of annual savings thereafter. There are now 5 Million using this with £500M Savings – IDEO helped with this.
IDEO – Tom Kelley partner is a partner at the renowned design and innovation consultancy IDEO
people are tired and the activities too serious, people will lose interest.
Co-design sessions should be fun and enjoyable as well as ‘productive’. (They are also key relationship building activities).
They generate rich visual, subjective and tangible material to work with
We are limited in what we can express, people can only talk in the language that they know
Many of our experiences and knowledge is tacit or embedded in the everyday. Our habits, rituals, dreams and attitudes are not (necessarily) things that we have on tap to describe to design researchers, we may not even be aware of them ourselves
people are tired and the activities too serious, people will lose interest.
Co-design sessions should be fun and enjoyable as well as ‘productive’. (They are also key relationship building activities).
They generate rich visual, subjective and tangible material to work with
We are limited in what we can express, people can only talk in the language that they know
Many of our experiences and knowledge is tacit or embedded in the everyday. Our habits, rituals, dreams and attitudes are not (necessarily) things that we have on tap to describe to design researchers, we may not even be aware of them ourselves
Take photos of the sessions, put it in a journal or a newsletter
Of course you can just adopt these techniques…..however this may be a more covert way….
Who often works though their lunch hour?
This could be good for appraisals, showing initiative and promoting Business Analysis within the organisation.
Use it as a facilitation development sessions for those who want it. Build your reputation as a C&I champion.
See if there is an internal reward scheme that is worth perusing
Creativity Data Nights