The Entrepreneurial BA

Enhanced Performance. Enduring Results.1
Richard Larson, PMP, CBAP, PMI-PBA
President and Founder
Watermark Learning
@Rich_Larson
bapmtraining

Enhanced Performance. Enduring Results.
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 Define what entrepreneurship means as it
applies to business analysis
 Discuss typical entrepreneurial types and
traits and how BA skills can contribute to
business growth and competiveness
 List the keys to being a successful
entrepreneur or intrapreneur
After this presentation you will be able to:

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 Training organization established in 1992, offering private and
public classes and certification preparation in:
• Business Analysis
• Project Management
• Agile
• Business Process Management
• “Influencing Skills”
 Courseware licensing
 Consulting and mentoring services
 Industry Partnerships
• An “original” PMI® Global Registered
Education Provider
• A Charter IIBA® Endorsed Education
Provider
• Offering BA, PM, and Agile Certificate
programs through Auburn University
Visit www.watermarklearning.com
for more information

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1. Are you a skilled problem solver who can take on
important tasks within your company?
2. Do you tend to see trends in your organization
before most others?
3. Are you able to spot business problems before
projects have been launched to solve them?
4. Are you able to help your business improve its
processes, and may recommend features they did
not even realize they need?
5. Do you prefer to grow personally along with the
company vs. just putting in time?
Adapted from “10 Things Entrepreneurs Need to Know about Intrapreneurship,”
by Murray Newlands, www.inc.com
Answer:  Usually  Sometimes  Rarely

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“Entrepreneurs are everywhere.” Eric Ries, The Lean Startup

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Someone who “undertakes” something
and “assumes risks”
“An individual who, rather than working as an
employee, runs a small business and assumes
all the risk and reward of a given business
venture, idea, or good or service offered for
sale. The entrepreneur is commonly seen as a
business leader and innovator of new ideas
and business processes.” Source: investopedia
http://www.investopedia.com/terms/e/entrepreneur.asp

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Hamdi Ulukaya,
Founder of Chobani Yogurt

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“Lifelong”
Entrepreneur
“Reluctant”
Entrepreneur
“Elder”
preneur
Brian Quittner
Linda Nagamine
Levi StraussCoco Chanel
Judy and Steve Soldinger
???

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Someone who “undertakes” something
without the same risk
“An inside entrepreneur, or an entrepreneur
within a large firm, who uses entrepreneurial
skills without incurring the risks associated
with those activities. Intrapreneurs are usually
employees within a company who are
assigned a special idea or project, and are
instructed to develop the project like an
entrepreneur would.” Source: investopedia
http://www.investopedia.com/terms/i/intrapreneur.asp

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My Intrapreneurial
Journey: Part 1…

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”Smart companies
want you to become
an intrapreneur
because it fuels
business growth and
allows them to gain a
competitive
advantage in their
industry.”
“Why Companies Want You to Become An Intrapreneur”
by Dan Schawbel, Forbes Magazine, Sept. 9, 2013

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Change Change Change
Organization Direction and Strategy
Process
Improvement
Projects &
Programs
Breakthrough
Innovation

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“58% of managers are either
very willing or extremely willing to
support employees…
on a new business opportunity
within their company.”
“Why Companies Want You To Become An Intrapreneur”
by Dan Schawbel, Forbes Magazine, Sept. 9, 2013

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Alan Wizemann,
Target Corp.
Sarah Peterson,
Target Corp.

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 Types of Opportunities
 Motivation
 Internal Politics
From The Lean Enterprise by
Trevor Owens and Obie Fernandez
My Intrapreneurial
Journey: Part 2…

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BA Skills and talents are the most important for
Product Management
…and for innovation and startups
BA Skills and Talents

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Portions adapted from The Reluctant Entrepreneur by Michael Masterson
Which of these
do BAs have?
Entrepreneurial Trait/Skill BA Trait/Skill
Innovation Analyzing, proposing, and designing new
solutions to meet business needs
Problem-solving Problem definition, Root-cause analysis,
Brainstorming
Observation and experience Observation skills, especially participant
observation, Benchmarking
Product testing Ensuring all requirements and product
features are tested
Influencing skills Influencing stakeholders, Especially needed
to be treated as a trusted advisor
Communication skills Asking great questions and listening
carefully to answers, both content and
affect of them

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CTA #1: How can I apply my
BA skills in an
entrepreneurial way?

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Inspiration Passion Commitment
Entrepreneurial Keys

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“Success is often the result of taking
a misstep in the right direction.“
Al Bernstein

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“Just because there’s another product
on the market like yours doesn’t mean
you can’t be a player. Just create a
better product.”
Liz Lange, founder of Liz Lange Clothes,
Creating a Business You’ll Love

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“Every successful business
begins with a good idea.”
Michael Masterson,
The Reluctant Entrepreneur
vs.

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Inspiration and Innovation
come from
Experience
What do these examples have in common?
“How you innovate determines what
you innovate. Luck plays a role, but it
favors the prepared mind.”
Tony Davila, HBR
T
I
P

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What else do these examples have in common?
Frustration
“Collaboration drives
creativity because innovation always
emerges from a series of sparks,
never a single flash of insight.”
Keith Sawyer, Group Genius, 2007
T
I
P

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So…What Inspires You?

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Mary Jo Cook Suzanne Sengelmann

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“It’s about people, and
people connecting
with each other in
their day-to-day
lives.”
Craig Newmark, from Creating
a Business You’ll Love
“The craigslist
community has grown
exponentially…but
our philosophy about
how we run it hasn’t
changed at all.”

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My Intrapreneurial
Journey: Part 3…
”Passion isn’t quite enough.
You have to do the hard work,
and the research.”
Liz Lange from Creating a Business You’ll Love

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Your calls to action (PACE Yourself):
P – Prepare yourself
A – Analyze opportunities
C – Commit to your opportunity
E - Evaluate your venture

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 Define what entrepreneurship means as it
applies to business analysis
 Discuss typical entrepreneurial types and
traits and how BA skills can contribute to
business growth and competiveness
 List the keys to being a successful
entrepreneur or intrapreneur
After this presentation you should now be able to:

©
Visit our web site for valuable and free
industry resources:
www.WatermarkLearning.com/Resources
 Articles
 Webinars On-Demand
 Templates
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 And more! For information on classes, presentations, and
training materials, please contact:
Info@WatermarkLearning.com
LinkIn with Watermark!
@watermarklearn ©

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Resources
--The Influencing Formula:
How to Become a Trusted Advisor and
Influence Without Authority
by Elizabeth Larson and Richard Larson
--Realizing Value – The Latest Trend or Here to Stay?
(Article Series on BA Times and Project Times)
by Elizabeth Larson and Richard Larson
Contact Us:
www.WatermarkLearning.com
Find us on LinkedIn.com Like us on Facebook
@watermarklearn

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Creating a Business you’ll Love – Top Entrepreneurs Share their Secrets, 2011, edited by
Ronnie Sellers, Sellers Publishing, Inc.
Group Genius, 2007, by Keith Sawyer, Basic Books.
The Innovation Strategy Big Companies Should Pursue,” by Tony Davila, Harvard Business
Review, June 2014.
The Lean Enterprise: How Corporations Can Innovate Like Startups, 2014, Trevor Owens
and Obie Fernandez, John Wiley and Sons.
The Lean Startup, 2011, Eric Ries, Random House Inc.
The Reluctant Entrepreneur, 2012, Michael Masterson, John Wiley and Sons.
Your Small Business Adventure, 2014, James W. Halloran, The American Library Association.
Contact Us:
www.WatermarkLearning.com

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