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Movocity - Everywhere Your Customers Are

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Movocity - Everywhere Your Customers Are

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Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.

We present the trends currently occurring in the mobile industry.

Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.

This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.

Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.

We present the trends currently occurring in the mobile industry.

Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.

This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.

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Movocity - Everywhere Your Customers Are

  1. 1. Your Customers Are Mobile, Is Your Business? Edward Niu Movocity™, Co-Founder/CEO edward@movocity.com 510-592-4351 Text EDNIU to 72727
  2. 2. What We’ll Cover Today...  What is Mobile Marketing? - Why it’s more important than the Internet - What are some of the major trends - How to take advantage of the timing  How to gain more customers & keep them coming back for more.  What does the Future of Mobile hold?
  3. 3. Don’t Leave Home Without 91% of Americans have their cell phone within 3 feet of themselves 24/7
  4. 4. The Players
  5. 5. Game Changer  June 2007 iPhone Released  Late 2008 1st Android OS Phone  Feb 2012: nearly 50% of all mobile phones in the US are Smartphones!
  6. 6. Introduced Features  Simplified Mobile Computing  Internet & Mobile Search  Email / Enhanced SMS Text  Camera – Still & Video  GPS  App Platform
  7. 7. Important Stats…  Population 6-7 billion 8,000,000,000 7,000,000,000  Cell phones over 6,000,000,000 5 billion 5,000,000,000  Wired Internet users – 4,000,000,000 less than 2 billion 3,000,000,000  83% of Americans 2,000,000,000 have cell phones 1,000,000,000 0  25% of US households World Population Cell Phone Internet Users are mobile only Subscriptions 2011 More smartphones shipped than all other PCs!
  8. 8. What is Mobile Marketing? According to the Mobile Marketing Association, mobile marketing is: “a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
  9. 9. What is Mobile Marketing? Mobile is the newest Mass Media with the potential to become the most influential mass media of all time!
  10. 10. Mobile Marketing Benefits  Only media that is truly Personal  Consumer can be identified individually  Always on – 24/7  Constantly with the owner  Has built-in payment mechanisms  All can be done at moment of Intense Impulse!
  11. 11. What is Mobile Marketing?  NO SPAM Zone  NO unwanted messages
  12. 12. Mobile Marketing Methods  QR Codes  SMS Text Marketing  Mobile-Ready Websites  Mobile Apps  Social Mobile Location- Based Services  Mobile Ads
  13. 13. QR Codes  QR stands for Quick Response  Type of 2D Barcode that embeds information in its tiled pattern  When you scan it, it provides information: • Website • Video • Contact information • Image • Coupon • Map
  14. 14. Who Uses QR Codes?
  15. 15. Where To Make QR Codes  Goo.gl  Bit.ly  Beqrious.com  Delivr.com For Trackable AND Changeable QR Codes…
  16. 16. Why Use QR Codes? You can make them for free, so Put Them Everywhere In a Recent Survey by MGH…  31% very likely to remember ad with QR Code  41% somewhat likely to remember  87% want to scan for coupon or discount Most QR readers save history on phone Most People Will Keep Your Information Wherever They Are
  17. 17. Keep in Touch w/ Customers Use SMS Text Messaging! Keep in Contact with your Customers and Prospects  Send your messages anywhere they are  Know that they receive and READ your messages.
  18. 18. Text Message Vs. Email  90+% of text messages  Not Always Opened are read within 3 minutes  Read rates of 15% or **Instant Response** worse.  97% of all text messages  Overwhelmed InBox are read.  Texts can be scheduled  May Not Use on Phone  Messages Always Stored on Phone  Spam Filter  No Spam filters.
  19. 19. Business Success Formula Know Like Trust
  20. 20. Mobile Coupons [Widget Co]: Get your [Widget Co]: Get your favorite product at favorite product at 20% 20% off. Show cashier off. Show cashier this this msg. Code: msg. Code: FAV888. Reply FAV888. Reply STOP to STOP to end. end. Average redemption rate is 25% regardless of business type Demo: Text DEMO88 to 72727. Std Txt Msg Rates Apply.
  21. 21. Other SMS Services  Appointment Reminder Use Shortcode & Keyword Combo:  Mobile Coupons  Surveys & Polls Text WFDEALS to 72727  Autoresponder  Text Contests  Text 2 Screen  Loyalty Clubs
  22. 22. Mobile-Ready Websites Microsoft stated that 53% of its mobile searches have local intent.  Customers Ready to Buy NOW & Nearby  Many are on the move, they don’t want to scroll, pinch, etc.
  23. 23. Mobile-Ready Websites Simplifies Your Website for smaller screens of cell phones Customers Searching For Local Business Want: 1. Phone Number 2. Shop / Price Compare 3. Directions / Map 4. Email 5. Information about Company
  24. 24. Mobile-Ready Websites
  25. 25. Social Mobile GPS Services Social Gaming of “Check-ins”  Location-Based Social Networks  Compete with Friends  Unlock Special Badges  Privacy Issues (GPS)  Get Special Deals from Businesses
  26. 26. Mobile Advertising  Advertise on Mobile Websites & Embedded App Advertising  Uses Pay Per Tap Model like Google Adwords Google Purchased AdMob for $750M in 2010 Oct, 2011 Google shifts mobile ads to Adwords Mobile Advertising: $3B last year in US, $20.6B by 2015
  27. 27. Mobile Advertising  Search on some popular sites with your Smartphone to find banner ads:  Yahoo.com  People.com  ESPN.com  CNN.com  Admob closing in on 1 Trillion impressions www.movocity.com/mobileads
  28. 28. Mobile Applications Mobile Applications or Apps are software programs designed to work on mobile platforms.
  29. 29. Mobile Applications iPhone now has about 500,000+ apps in its App Store Android growing faster, has about 450,000 apps on Google Play
  30. 30. Games  In-game display ads  Story of OMGPOP  Games themselves are & Draw Something advertising
  31. 31. Mobile Applications  Facebook Has a Great Mobile Version  Why Do They Need a Mobile App?
  32. 32. Mobile Applications Produce Your Own Mobile App Provide Value to Users Brand Your Business Cost: $1500 and higher Examples – Pizza restaurant quick order app Travel agency – Itinerary reminder Charity / Non-profit apps The Kitchen WF App
  33. 33. What Lies Ahead For Mobile…
  34. 34. Mobile Payments
  35. 35. Mobile Payments Take Credit Card Payments on Your Phone with Square www.squareup.com
  36. 36. Near Field Communications Magic Wand Payment System Swipe Your Phone to Pay Examples – PayPass, Starbucks, & BlazeMobile Google Wallet launched Sept. 19, 2011 - Nexus S 4G on Sprint - Citi Mastercard or Google Prepaid Card - San Francisco & New York
  37. 37. Augmented Reality (AR) The Ultimate Mobile App It Combines…  Today’s Computing Power in Mobile Devices  The Use of the Camera  The Use of GPS
  38. 38. Augmented Reality (AR) http://www.youtube.com/watch?v=HW9gU_4AUCA
  39. 39. Some Thoughts…  Mobile is simpler than online marketing  Marketing is more about being “Top of Mind” and “Exbranding” Your Business  More Exposure Points  Multiple Platforms – Mobile & Online  Build Relationships  Customers & Prospects Alike  Provide Valuable Content
  40. 40. Action Plan  The mobile explosion is happening right now!  There is MASSIVE opportunity to use mobile to attract and grow your customer base.  Plan to grow your cell phone database  Provide on-going content to your subscribers  Do It Before Your Competition Does
  41. 41. Q&A Edward Niu 510-592-4351 edward@movocity.com Brad Rodgers 940-224-1223 brad@movocity.com

Notes de l'éditeur

  • Cell phone will eventually replace wallet & maybe keys…this is why it’s more important than the internet. Everyone accesses it everyday. People look at their cell phones an average of 150 times per day.
  • Multiple multi-billion dollar companies with trillions in revenue per year vying for piece of mobile space.
  • http://blog.nielsen.com/nielsenwire/online_mobile/smartphones-account-for-half-of-all-mobile-phones-dominate-new-phone-purchases-in-the-us
  • 70% of mobile search results in action within 1 hour - http://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspxEnhanced Text – live hyperlinks, tap to call; varied communication in different media in REAL Time
  • 3x the number of mobile devices than computershttp://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011
  • Mobile Ads – Banner Ads embedded in apps, or on websitesSocial Mobile Location based Services – Facebook Places, Foursquare, Gowalla, SCVNGRMobile Apps – Make your own software that people can download
  • http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
  • Text messaging through mobile phones is becoming the preferred way to reach customers.
  • This takes multiple exposures and time.
  • http://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-55556
  • Google on track to do $2.5B in 2012 itself.
  • Add OMGPOP Draw Something 50M downloads in 50 days. Sold for $210M to Zynga. Dan Porter
  • Would you want your business seen an average of 150 times per day?
  • http://www.youtube.com/watch?v=HW9gU_4AUCA
  • Simpler – Text vs. Email, Mobile Site vs. traditional, App versus search

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