Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Movocity - Everywhere Your Customers Are
1. Your Customers Are Mobile,
Is Your Business?
Edward Niu
Movocity™, Co-Founder/CEO
edward@movocity.com
510-592-4351
Text EDNIU to 72727
2. What We’ll Cover Today...
What is Mobile Marketing?
- Why it’s more important than the Internet
- What are some of the major trends
- How to take advantage of the timing
How to gain more customers & keep them
coming back for more.
What does the Future of Mobile hold?
3. Don’t Leave Home Without
91% of Americans have their cell phone within 3 feet
of themselves 24/7
5. Game Changer
June 2007 iPhone Released
Late 2008 1st Android OS
Phone
Feb 2012: nearly 50% of all
mobile phones in the US are
Smartphones!
6. Introduced Features
Simplified Mobile Computing
Internet & Mobile Search
Email / Enhanced SMS Text
Camera – Still & Video
GPS
App Platform
7. Important Stats…
Population 6-7 billion
8,000,000,000
7,000,000,000
Cell phones over
6,000,000,000
5 billion
5,000,000,000 Wired Internet users –
4,000,000,000 less than 2 billion
3,000,000,000
83% of Americans
2,000,000,000
have cell phones
1,000,000,000
0
25% of US households
World Population Cell Phone Internet Users are mobile only
Subscriptions
2011 More smartphones shipped than all other PCs!
8. What is Mobile Marketing?
According to the Mobile Marketing
Association, mobile marketing is:
“a set of practices that enable
organizations to communicate and
engage with their audience in an
interactive and relevant manner
through any mobile device or
network.”
9. What is Mobile Marketing?
Mobile is the newest Mass Media
with the potential to become
the most influential mass media
of all time!
10. Mobile Marketing Benefits
Only media that is truly Personal
Consumer can be identified individually
Always on – 24/7
Constantly with the owner
Has built-in payment mechanisms
All can be done at moment of Intense Impulse!
11. What is Mobile Marketing?
NO SPAM Zone
NO unwanted
messages
12. Mobile Marketing Methods
QR Codes
SMS Text Marketing
Mobile-Ready Websites
Mobile Apps
Social Mobile Location-
Based Services
Mobile Ads
13. QR Codes
QR stands for Quick Response
Type of 2D Barcode that embeds information in its
tiled pattern
When you scan it, it provides information:
• Website
• Video
• Contact information
• Image
• Coupon
• Map
17. Where To Make QR Codes
Goo.gl
Bit.ly
Beqrious.com
Delivr.com
For Trackable AND Changeable QR Codes…
18. Why Use QR Codes?
You can make them for free, so Put Them Everywhere
In a Recent Survey by MGH…
31% very likely to remember ad with QR Code
41% somewhat likely to remember
87% want to scan for coupon or discount
Most QR readers save history on phone
Most People Will Keep Your Information Wherever They Are
19. Keep in Touch w/ Customers
Use SMS Text Messaging!
Keep in Contact with your Customers and Prospects
Send your
messages anywhere
they are
Know that they
receive and READ
your messages.
20. Text Message Vs. Email
90+% of text messages
Not Always Opened are read within 3
minutes
Read rates of 15% or **Instant Response**
worse.
97% of all text messages
Overwhelmed InBox are read.
Texts can be scheduled
May Not Use on
Phone Messages Always Stored
on Phone
Spam Filter No Spam filters.
22. Mobile Coupons
[Widget Co]: Get your
[Widget Co]:
Get your
favorite product at
favorite
product at 20%
20% off. Show cashier
off. Show
cashier this
this msg. Code:
msg. Code:
FAV888. Reply
FAV888. Reply STOP to
STOP to end.
end.
Average redemption
rate is 25% regardless
of business type
Demo: Text DEMO88 to 72727. Std Txt Msg Rates Apply.
23. Other SMS Services
Appointment Reminder
Use Shortcode &
Keyword Combo: Mobile Coupons
Surveys & Polls
Text WFDEALS to 72727 Autoresponder
Text Contests
Text 2 Screen
Loyalty Clubs
24. Mobile-Ready Websites
Microsoft stated that 53% of its
mobile searches have local intent.
Customers Ready to Buy NOW & Nearby
Many are on the move, they don’t want to
scroll, pinch, etc.
25. Mobile-Ready Websites
Simplifies Your Website for
smaller screens of cell phones
Customers Searching For Local Business
Want:
1. Phone Number
2. Shop / Price Compare
3. Directions / Map
4. Email
5. Information about Company
27. Social Mobile GPS Services
Social Gaming of “Check-ins”
Location-Based Social Networks
Compete with Friends
Unlock Special Badges
Privacy Issues (GPS)
Get Special Deals from Businesses
28. Mobile Advertising
Advertise on Mobile Websites & Embedded
App Advertising
Uses Pay Per Tap Model like Google Adwords
Google Purchased AdMob
for $750M in 2010
Oct, 2011 Google shifts mobile
ads to Adwords
Mobile Advertising: $3B last
year in US, $20.6B by 2015
29. Mobile Advertising
Search on some popular sites with your
Smartphone to find banner ads:
Yahoo.com People.com
ESPN.com CNN.com
Admob closing in on 1 Trillion impressions
www.movocity.com/mobileads
31. Mobile Applications
iPhone now has about
500,000+ apps in its App
Store
Android growing
faster, has about 450,000
apps on Google Play
32. Games
In-game display ads Story of OMGPOP
Games themselves are & Draw Something
advertising
33. Mobile Applications
Facebook Has a Great Mobile Version
Why Do They Need a Mobile App?
34. Mobile Applications
Produce Your Own
Mobile App
Provide Value to Users
Brand Your Business
Cost: $1500 and higher
Examples – Pizza restaurant quick order app
Travel agency – Itinerary reminder
Charity / Non-profit apps
The Kitchen WF App
38. Near Field Communications
Magic Wand Payment System
Swipe Your Phone to Pay
Examples – PayPass, Starbucks, &
BlazeMobile
Google Wallet launched Sept. 19, 2011
- Nexus S 4G on Sprint
- Citi Mastercard or Google Prepaid Card
- San Francisco & New York
39. Augmented Reality (AR)
The Ultimate Mobile App
It Combines…
Today’s Computing Power in Mobile Devices
The Use of the Camera
The Use of GPS
41. Some Thoughts…
Mobile is simpler than online marketing
Marketing is more about being “Top of
Mind” and “Exbranding” Your Business
More Exposure Points
Multiple Platforms – Mobile &
Online
Build Relationships
Customers & Prospects Alike
Provide Valuable Content
42. Action Plan
The mobile explosion is
happening right now!
There is MASSIVE
opportunity to use mobile
to attract and grow your
customer base.
Plan to grow your cell phone database
Provide on-going content to your subscribers
Do It Before Your Competition Does
43. Q&A
Edward Niu
510-592-4351
edward@movocity.com
Brad Rodgers
940-224-1223
brad@movocity.com
Notes de l'éditeur
Cell phone will eventually replace wallet & maybe keys…this is why it’s more important than the internet. Everyone accesses it everyday. People look at their cell phones an average of 150 times per day.
Multiple multi-billion dollar companies with trillions in revenue per year vying for piece of mobile space.
70% of mobile search results in action within 1 hour - http://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspxEnhanced Text – live hyperlinks, tap to call; varied communication in different media in REAL Time
3x the number of mobile devices than computershttp://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011
Mobile Ads – Banner Ads embedded in apps, or on websitesSocial Mobile Location based Services – Facebook Places, Foursquare, Gowalla, SCVNGRMobile Apps – Make your own software that people can download