The document summarizes IPMS's experience introducing banana cultivation to smallholder farmers in Metema, Ethiopia. Initial interventions included introducing a high-yielding banana variety, training farmers, and organizing women's and youth groups. Follow-up found farmers expanding production and a market emerging. Actions were taken to improve productivity, develop marketing groups, and address challenges like disease and transportation. Currently banana is widely grown, though road infrastructure and collective action are still needed to better access larger markets. The experience shows that resource-based, participatory approaches integrating market orientation can effectively promote smallholder development.