ILRI Comms project insight 2014: Media engagement in the BecA-ILRI Hub

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Presented by Ethel Makila at the ILRI CKM Team Meeting, Addis Ababa, 2-4 February 2015

Sciences

ILRI Comms project insight 2014:
Media engagement in the BecA-ILRI
Hub
Ethel Makila
CKM Team Meeting
Addis Ababa, 2-4 February 2015

About the BecA-ILRI Hub
Access and Capacity
Capacity to use their assets to solve
their own problems
Increased awareness of this initiative

Our activities
In 2014
• Engaged with journalists
• Got coverage
• Initiated new connections
In 2015
• Engage more proactively with
journalists
• Get wider coverage

What we learned
Strategy - Have a good story
• Clear objective
• Definite audience
• Specific message
• Be prepared for the encounter
Partner – Journalists are not tools
• Match
• Work with them
• Be available

The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI.
better lives through livestock
ilri.org

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ILRI Comms project insight 2014: Media engagement in the BecA-ILRI Hub

1. ILRI Comms project insight 2014: Media engagement in the BecA-ILRI Hub Ethel Makila CKM Team Meeting Addis Ababa, 2-4 February 2015

2. About the BecA-ILRI Hub Access and Capacity Capacity to use their assets to solve their own problems Increased awareness of this initiative

3. Our activities In 2014 • Engaged with journalists • Got coverage • Initiated new connections In 2015 • Engage more proactively with journalists • Get wider coverage

4. What we learned Strategy - Have a good story • Clear objective • Definite audience • Specific message • Be prepared for the encounter Partner – Journalists are not tools • Match • Work with them • Be available

5. The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI. better lives through livestock ilri.org